A sugar witch on Facebook refers to a person who has a strong presence on the social media platform and promotes sugary treats and recipes. These individuals typically have a large following and are known for their creative and enticing dessert ideas. They share mouth-watering photos and videos of their homemade sweets, often accompanied by detailed recipes. The term "sugar witch" is a play on words, combining the sweet connotations of sugar with the concept of a witch, known for their mystical and magical abilities. These individuals have perfected the art of dessert making, using their imaginative skills to create visually appealing and delicious treats. On Facebook, sugar witches often have dedicated pages or groups where they interact with their followers.
On Facebook, sugar witches often have dedicated pages or groups where they interact with their followers. They provide step-by-step instructions on how to recreate their dessert masterpieces, sharing tricks of the trade and secret recipes. Many sugar witches also engage with their audience through live cooking demonstrations or question and answer sessions.
Sugarwitch will open a brick-and-mortar location in the former home of Carondelet Bakery
Sugarwitch, the popular ice cream sandwich pop-up currently stationed in an Airstream trailer on the patio of Olio at 1634 Tower Grove Ave., is putting down some more permanent roots in St. Louis. Co-owners and partners Sophie Mendelson and Martha Bass are shifting ice cream sandwich production to what was formerly Carondelet Bakery, with sandwiches still sold exclusively out of the trailer at Olio for the time being. The new location at 7726 Virginia St. will also serve customers in the future, but the timeline for opening has not yet been finalized.
Mendelson and Bass originally founded Sugarwitch in Columbia in 2019. They began their St. Louis baking careers in the Urban Eats kitchen before bringing Sugarwitch to St. Louis in the summer of 2021. The pop-up’s rotating menu puts creative spins on traditional ice cream sandwiches with flavors such as the Rhiannon, with cream cheese ice cream and carrot cake cookies, and the Hermione, which includes Coffeestamp cold brew ice cream and toffee encased by toffee brownies. Mendelson credited seasonal farmers market finds, nostalgic childhood memories of ice cream truck desserts and a rich local dessert scene for the inventive flavors the Sugarwitch team brings to an otherwise conventional dessert.
Ice cream sandwich production has thus far taken place in the shared kitchen at Urban Eats, but as business grew, the co-owners began to look at larger, more permanent options for kitchen operations. With about a 3,000-square-foot kitchen, the new location will enable the queer-owned and -operated business to extend their hours and introduce a core menu of classic flavors, such as the Ursula, a brownie sandwich with vanilla ice cream and sprinkles, as well as seasonal flavors and holiday specials that will rotate monthly. The duo also plans to offer coffee and pastries in the future.
“There are some great dining options in Carondelet, but there isn’t really somewhere to grab a cup of coffee and something sweet in this area right now. We hope to fill that gap,” Mendelson noted.
The historic building has housed renowned St. Louis bakers since 1872. Originally operated as an all-male bakery, women eventually began baking in an adjacent building that was then conjoined to the original structure. Mendelson and Bass plan to use the resultant two sizeable kitchens for an incubator kitchen concept, welcoming other local bakers to operate out of the space.
sugarwitch co-owners sophie mendelson and martha bass // photo by michelle volansky
“We’re incredibly excited to be in this neighborhood,” Mendelson said. “This community is growing and we’re grateful to be a part of it.”
Sugarwitch ice cream sandwiches are currently only available by preorder through the restaurant’s website, with pickup on the Olio patio from 4 to 6 p.m. on Fridays. Beginning May 1, Sugarwitch will be open Friday and Saturday from 4 to 8 p.m. and Sunday from noon to 4 p.m. They will continue to operate outside Olio once the new space opens.
sugarwitch co-owners sophie mendelson and martha bass // photo by michelle volansky
One of the main appeals of following a sugar witch on Facebook is the opportunity to indulge in sweet and delectable treats that may be difficult to find elsewhere. These recipes often feature unique flavor combinations or intricate designs that are sure to impress friends and family. Additionally, many sugar witches are also skilled bakers and offer tips and advice to aspiring pastry chefs, making their pages a valuable resource for those interested in honing their baking skills. While the term "sugar witch" may be lighthearted and whimsical, the influence of these individuals on social media should not be underestimated. Many sugar witches have become influencers in the food industry, partnering with brands, and promoting their own product lines or cookbooks. Their success on Facebook is a testament to the power of social media in building a brand and connecting with a wide audience. In conclusion, a sugar witch on Facebook refers to an individual who has a strong presence on the platform, promoting sugary treats and sharing recipes. These individuals captivate their followers with imaginative dessert ideas and provide valuable insights into the world of baking. Their influence reaches not only individuals looking to satisfy their sweet tooth but also aspiring pastry chefs and those interested in the food industry..
Reviews for "The Allure of the Sugar Witch Community on Facebook"
1. Emily - ★☆☆☆☆
I was really disappointed with "Sugar Witch on Facebook". The game was advertised as a fun and addictive puzzle game, but it turned out to be nothing more than a cash grab. Every level became increasingly difficult to pass without spending real money on in-game purchases. The constant pop-up ads were intrusive and disruptive to gameplay. Overall, I found the game to be frustrating and not worth the time or money.
2. Alex - ★★☆☆☆
I gave "Sugar Witch on Facebook" a try, but it just wasn't my cup of tea. The graphics were cute and colorful, but the gameplay felt repetitive and monotonous after a while. There wasn't much variety in the objectives and it got boring quickly. Additionally, the energy system was a major downside for me as it limited how much I could play in one sitting without spending money. I ended up uninstalling the game after a few days.
3. Sarah - ★★☆☆☆
I found "Sugar Witch on Facebook" to be quite underwhelming. While it had potential, it lacked depth and innovation. The levels felt too easy and I quickly lost interest. The in-app purchases were also quite expensive, which made progressing in the game feel like a chore. I was hoping for a more engaging and challenging experience, but unfortunately, this game didn't deliver.
4. Mark - ★☆☆☆☆
I have to say, "Sugar Witch on Facebook" was a huge letdown. The game was filled with annoying bugs and glitches that ruined the overall experience. It crashed multiple times while playing, making me lose progress and forcing me to restart levels. The developers also seemed more interested in pushing their paid features rather than fixing these issues. It's a shame because the concept had potential, but the execution was very poor.
5. Jessica - ★★☆☆☆
I had high hopes for "Sugar Witch on Facebook", but it fell short of my expectations. The gameplay was too simple and lacked complexity, making it feel repetitive and tedious. The limited lives system was frustrating as well, as I had to wait or spend money to continue playing. Overall, I found the game to be mediocre and not worth investing much time into.