The Marketing Power of Smokey: How the Tennessee Volunteers' Mascot Boosts Merchandise Sales

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Smokey the Tennessee Volunteers mascot is an iconic symbol of the University of Tennessee. Smokey, an energetic Bluetick Coonhound, has been the official live mascot of the Tennessee Volunteers since 1953. He is beloved by students, alumni, and fans of UT Athletics. Smokey is known for his distinctive appearance, with his blue and orange coat that matches the university's colors. He is also recognized for his role in leading the team onto the football field before every home game. It is a tradition that Smokey leads the team out of the T, running ahead of the players with the fans cheering him on.


Yule is when the dark half of the year relinquishes to the light half. Starting the next morning at sunrise, the sun climbs just a little higher and stays a little longer in the sky each day. Known as Solstice Night, or the longest night of the year, the sun's "rebirth" was celebrated with much joy. On this night, our ancestors celebrated the rebirth of the Oak King, the Sun King, the Giver of Life that warmed the frozen Earth. From this day forward, the days would become longer.

This particular blend is a coffee-flavored variety adapted from a tiramisu recipe, but you can replace the coffee with cocoa if you prefer more chocolate. Materials Flat or bowled wicker basket, Evergreen Boughs, Oranges and Apples, Whole Cloves, Walnuts, Hazelnuts, Wheat Stalks, Flour, Red, Green, and Gold Bows or String.

Traditional Yule recipes with pagan origins

It is a tradition that Smokey leads the team out of the T, running ahead of the players with the fans cheering him on. Smokey has become a cherished ambassador for the university, making appearances at various events throughout the year. He attends pep rallies, tailgate parties, and other university functions.

Magical Recipes for Yule

Patti Wigington is a pagan author, educator, and licensed clergy. She is the author of Daily Spellbook for the Good Witch, Wicca Practical Magic and The Daily Spell Journal.

Updated on July 13, 2019

The holidays are a time when recipes are swapped and delicious meals are prepared, and Yule is no exception. A midwinter celebration that dates hundreds of years, Yule is the season for spending time with friends and family, and food often takes center stage at these gatherings. Whether you're planning a pot of wassail, carving up a chocolate Yule log, or spooning up a savory soup, this is a great time of year to make some magic in your kitchen.

Smokey the tennessee volunteers mascot

Smokey also travels with the team to away games, providing support and extra spirit to the players and fans. In addition to his role as the live mascot, Smokey also has a lineage. Each Smokey is owned by a member of the university's Alpha Gamma Rho fraternity and is selected based on temperament and physical characteristics. The role of Smokey is passed down through the years, ensuring that the tradition continues with each new generation of hounds. Smokey has become a cherished symbol of pride and spirit for the Tennessee Volunteers community. He embodies the energy and enthusiasm of UT Athletics and is adored by fans of all ages. Whether running onto the field or making appearances throughout the year, Smokey will always hold a special place in the hearts of those associated with the University of Tennessee..

Reviews for "Smokey: The Ultimate Superfan - How the Tennessee Volunteers' Mascot Supports the Team"

1. Jane - 2/5 - I found Smokey, the Tennessee Volunteers mascot, to be quite underwhelming. First of all, the costume looked outdated and lacked any creativity. The design was not visually appealing and did not capture the spirit of the team or university. Additionally, the performer inside the costume lacked enthusiasm and energy, making the overall experience quite disappointing. I expected a lively and engaging mascot, but Smokey fell short. I hope they consider revamping the design and finding a more enthusiastic performer to bring the mascot to life.
2. Mark - 1/5 - Smokey, the Tennessee Volunteers mascot, is just plain boring. The costume looks like it was bought from a cheap Halloween store and offers nothing unique or inspiring. There is no creativity or excitement in the mascot's portrayal, and it fails to generate any enthusiasm during the games. Smokey feels like an afterthought, and it's just a shame that such a legendary team like the Volunteers has such a lackluster mascot. I hope they reconsider their mascot choice and bring in something more captivating and engaging for the fans.
3. Sarah - 2/5 - I was disappointed with Smokey, the Tennessee Volunteers mascot. The costume design did not accurately represent the team or university spirit. It appeared to be outdated, lackluster, and uninspiring. The performance inside the costume was also less than impressive, lacking the energy and enthusiasm needed to rally the crowd. Overall, Smokey was a forgettable mascot, and I believe the team could benefit from a redesign that better reflects their identity and engages the fans in a more exciting way.

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