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The Curse of the Golden King is a well-known legend that has been passed down through generations. According to the tale, there was once a powerful king who ruled over a prosperous kingdom. This king was said to possess a remarkable artifact known as the Golden Crown, which was said to bestow immense power and wealth upon its wearer. However, the legend goes on to say that anyone who dared to steal the Golden Crown would be cursed for eternity. Many have sought after this legendary artifact, enticed by the idea of unlimited power and riches. However, as the legend warns, those who have attempted to steal the Golden Crown have met a tragic fate.


"We've spoken with several players, collectors, distributors and local games stores and have become aware of growing frustration. The primary concern is that Hasbro has been overproducing Magic cards which has propped up Hasbro's recent [earnings] results but is destroying the long-term value of the brand," Bank of America analyst Jason Haas wrote in November.

The oversupply of Magic cards means card prices are falling, game stores are losing money, collectors are liquidating, and large retailers are cutting orders, Bank of America explained. Wizards of the Coast actually had the highest operating profit of all of the Hasbro brands, and obviously, because of the continued growth, the stock was flying high.

Bank of america maguc

However, as the legend warns, those who have attempted to steal the Golden Crown have met a tragic fate. Tales of disappearances, misfortune, and even death circulate among those who believe in the curse. Despite the warnings, there have been numerous attempts to steal the Golden Crown.

Bank of America report on Hasbro sparks fears about Magic: The Gathering’s long-term future

Player concerns become the center of widespread conversation.

Image via Christopher Rush/Wizards of the Coast

Wizards of the Coast’s parent company Hasbro came under the microscope this week when a Bank of America analysis report dropped on CNBC outlining concerns with the company’s stock in the future with a particular focus on how several issues within Magic: The Gathering could lead to the degradation of the brand.

Analyst Jason Haas went into how Hasbro is “killing its golden goose.”

This is being done by the rapidly increased production of Magic products hurting the long-term value of the brand as a whole.

While Hasbro has touted its astronomical successes, spearheaded by Wizards of the Coast, its stock was downgraded by Haas to “underperform” for the future. Haas adds in the report that other decisions that contribute to the larger problem are the Magic 30th Anniversary Edition proxy cards unnerving collectors and product fatigue.

This is creating an environment where it could be players will be pushed hard enough that the brand will be damaged as a result, weakening the viability of investing.

The report sparked a conversation that rippled throughout the Magic community and renewed discussion on longstanding concerns about the current product output by Wizards of the Coast. While the report isn’t necessarily from the point of view of players but financial analysts with an eye on Hasbro as an investment vehicle, many of the topics outlined are typical issues cited in online discussions surrounding Magic.

Compared to other trading card games on the market, Magic has a busy release schedule filled with somewhat essential products that are relevant to various products. This is often cited as fans being tired of perpetual preview season. With the rapid-fire release schedule, there’s generally always another preview around the corner.

This year Magic has released 11 standalone tabletop products with only three not being full draftable booster sets.

Those are the Commnader Collection: Black, Universes Beyond: Warhammer 40K Commander decks, and Jumpstart 2022, a sealed product meant to be a self-contained play experience.

The full booster sets released this year are:

  • Innistrad: Double Feature
  • Kamigawa: Neon Dynasty
  • Streets of New Capenna
  • Commander Legends: Battle for Baldur’s Gate
  • Double Masters 2022
  • Dominaria United
  • Unfinity
  • The Brothers’ War

This list does not include the Secret Lair drops and Arena releases that consistently happen throughout the year. It’s been a steady hike since the current Magic boom that could be marked with the release of Dominaria in 2018. Since then, the Wizards of the Coast has been at the forefront of Hasbro’s financial calls, bringing in over a billion dollars of revenue between both Magic and Dungeons and Dragons.

The report also comes off the back of a conversation started by game designer Aaron Forsythe asking why Standard has basically died at the local game store level. Since the release of Magic Arena, Standard has been on a steady decline as a tabletop format and largely exists through digital play on Arena and to a lesser extent Magic Online.

Many fans blamed a variety of reasons why Standard is on the downswing on the tabletop. Some players credit the exorbitant price of Standard decks, which regularly sit around $300 to $400.

According to the Standard metagame page on MTGGoldfish, of the top five lists in the most recent Standard Magic Online league, only two decks are under $300, if they were purchased in paper. Standard decks being expensive is an issue because set rotation renders the deck inevitably obsolete and Magic Arena has made it easy to play for free or with little cost.

The expense of buying into other eternal formats is a notable concern with a focus on Modern, where decks regularly blow past the $1000 mark powered by infrequently reprinted cards and the newer powerhouses printed in Modern Horizons 2. However, eternal formats like Pioneer, Modern, and Legacy will never rotate and the metagames shift significantly slower compared to Standard.

Players that buy into these MTG formats are much more likely to have a deck that’s viable for years with only a few upgrades being necessary every few months.

While this has been an issue for the entire lifetime of Standard, the cost of Magic, in general, has gone up as Daniel Crabtree points out when replying to Forsythe. That cost increase combined with the pandemic hurting local game stores were common replies to why Standard has fallen out of favor.

With the report, many of the issues surrounding Magic have entered the conversation again and brought the community together to talk about what could be fixed.

Wizards of the Coast will likely not change anything in 2023 with its release calendar already established with more Universes Beyond, Secret Lair, and Standard Expansions coming down the pipeline.

About the author Xavier Johnson

My name is Xavier Johnson and I'm a freelance writer who covers Magic: The Gathering. I love control decks and my favorite card is Teferi, Hero of Dominaria.

Magic the Gathering has done a lot of crossover sets this year, and even one with Warhammer 40k. However, it should come as no surprise that it would be beneficial for those people actually to stick around for more than just that one release.
Name genwrator

Each time, the thieves have been met with disastrous consequences. Some have mysteriously vanished without a trace, while others have suffered from a series of unfortunate events. The curse of the Golden King is said to bring about the downfall of anyone who tries to possess the crown unlawfully. The legend has inspired countless stories, movies, and even video games that revolve around the Curse of the Golden King. The allure of power and wealth combined with the cautionary tale of the curse has captivated the imaginations of many throughout history. While some dismiss the legend as mere folklore, there are those who believe in its power and take the curse seriously. The Golden Crown itself is said to be hidden away in a secret location, protected by powerful enchantments to prevent anyone from attempting to steal it. The Curse of the Golden King serves as a reminder of the dangers of greed and the consequences of seeking power at any cost. It warns against the temptation to take what does not belong to us and serves as a cautionary tale for those who dare to ignore its message. Whether it is a mere legend or a true curse, the tale of the Golden King continues to intrigue and captivate..

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