Magic Kool-Aid is a term that refers to a powerful psychedelic drug named LSD or lysergic acid diethylamide. It gained popularity in the 1960s during the hippie counterculture movement as a means of exploring altered states of consciousness. The term "Magic Kool-Aid" originated from an event called the "Electric Kool-Aid Acid Test," organized by author Ken Kesey and his group of followers known as the "Merry Pranksters." During these acid tests, participants consumed LSD-laced Kool-Aid, a popular powdered drink mix. The intention was to create a collective experience of mind-altering effects and to break free from social norms and conventions. The psychedelic effects of LSD, such as hallucinations, intensified colors, and distorted perception of time, made these experiences a catalyst for personal and spiritual exploration.
For me beer isn't just meant to be drunk on its own. Beer and food make great table fellows. I love to match the citrus/grapefruit style of a hoppy Indian pale ale, or a good hoppy lager, to the spice of a curry; or make use of a well-roasted dark malt stout to complement a rich chocolate dessert.
Take up your glass and salute the work of those who turn the sugarless, aroma-less, dry grains into the wonderful, multifaceted liquid we see before us. While the requirement to produce sugar from grain adds complexity to the brewing process it also offers the brewer an enormous amount of control over flavour and texture a type of control the vintner doesn t have.
The psychedelic effects of LSD, such as hallucinations, intensified colors, and distorted perception of time, made these experiences a catalyst for personal and spiritual exploration. The Magic Kool-Aid, along with the wider use of LSD, played a significant role in shaping the counterculture movement and the ideals of peace, love, and freedom. It facilitated a shift in consciousness and inspired artists, musicians, and writers to embrace alternative ways of thinking and living.
Magic Totem – A Towering Monument to the Modern IPA
The craft beer scene is expansive in almost every sense of the word. It is seemingly limitless in geographical reach and stylistic experimentation. Despite how fully-formed it may seem, the industry is still quite new. The scene originated in the 1960s, with a substantial boom occurring in the ‘90s and ‘00s.
So, when modernity is referenced within the craft beer movement, it denotes only a teeny-tiny window of time.
At this particular moment on the timeline, the buzzword in the way of IPAs is haze .
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V ery fr ui ty flavors reign supreme in the modern craft beer world. These fruit-forward qualities are closely correlated with ‘hazy’ beers. In terms of appearance, the haze comes from hop oils during dry hopping. Proteins and polyphenols (aromatic chemicals) in the grain combine to form a colloidal haze, which is opaque or cloudy.
Arguably the first and most illustrious example of the style was Heady Topper, a New England IPA by The Alchemist in Vermont. There was a great deal of mythology surrounding Heady Topper, and how exactly the brewers got it to look so… well… hazy. The secret seemed to be mastering stable haze. Protein molecules need to be b ig enough to be seen, but not too big, so as to drop out of a solution and make the beer clear again. Heady Topper became the blueprint for many many hazy IPAs to follow.
The yeast strain used by The Alchemist, London Ale III, served as the model for Cosmic Punch, the genetically modified version of the strain that the brewers at Wye have used quite a few times in thiolation. The same is true for their most current venture into haze heaven– Magic Totem, a thiolized hazy IPA.
They’ve continuously used Cosmic Punch in our beloved, award-winning thiolized hazy pale ale, Luminous Beings. According to Greg Winget, Director of Brewing Operations, the production timeline works in a way where the brewers can reuse yeast. Cones at the bottom of the tanks recollect yeast, then re-pitch it into another tank and use it to ferment multiple times afterwards.
“We started making Luminous Beings to make IPAs with Cosmic Punch, and it became such a hit that we kept making it all the time,” Greg said. “It just fits into our production schedule very well, because we’re always making hazy IPAs, and we’re always making Luminous Beings, so it just goes from one to the next.”
TOP OF THE TOTEM POLE
Magic Totem was given a very cool face, thanks to visual artist (and woman of many artistic trades) Sadie Tynch. Sadie designed the can art for the IPA, as she has for several of our beers, including Luminous Beings. The main totem on the can-wrap represents the Pacific Northwest/American Indian influence. Maori and South Pacific Islander totems were also included. This is a nod to the hops used in the brewing process, brought to life beautifully by Sadie.
Taiheke and Wakatu are both New Zealand hops, and Azacca is a Pacific Northwest hop.
“It’s kinda like taking that locational, native culture and doing a mashup,” Greg said.
Taiheke is New Zealand’s Cascade hop– Cascade being the hop that put hops on the map in North America. It is named differently because its flavors are not quite similar to Cascade’s.
“It’s a really good example of terroir in beer ingredients, because basically, they’re growing a hop that was developed and traditionally grown in the Pacific Northwest of the U.S., and they’re growing it on the entirely opposite side of the world,” Greg said. “So, it tastes completely different.”
Working alongside Taiheke in Magic Totem, Wakatu lends flavors of lime zest, while Azacca is extremely tropical tasting, especially for an American hop.
A sturdy pylon of hops and haze.
Taiheke is New Zealand’s Cascade hop– Cascade being the hop that put hops on the map in North America. It is named differently because its flavors are not quite similar to Cascade’s.
However, as the use of Magic Kool-Aid spread, so did concerns about its potential dangers and negative consequences. The lack of regulation and quality control led to instances of bad trips, psychological instability, and in some cases, long-term psychological damage. With the increasing understanding of the potential risks of Magic Kool-Aid, its popularity declined, and the drug became illegal in many countries. Nevertheless, its influence on popular culture, art, and music continues to be significant. The legacy of Magic Kool-Aid is a reminder of the counterculture movement's quest for liberation and the exploration of altered states of consciousness, which continue to inspire people to this day..
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