The Role of Mascots in World Cup Entertainment: How the Russian Characters Stole the Show

The Russian mascot for the 2018 FIFA World Cup was a wolf named Zabivaka. Zabivaka's design was selected through a nationwide voting campaign in which over one million people participated. Zabivaka is a playful and friendly character with a blue and white sports uniform and a football at his feet. The choice of a wolf as the World Cup mascot pays tribute to the wild and untamed spirit of Russia's vast wilderness. Wolves are also seen as symbols of unity, teamwork, and determination in Russian folklore. Zabivaka's name means "the one who scores" in Russian, emphasizing the importance of scoring goals in the game of football.

Please see drop-in pricing below. Additional discount available for online ordering.
Adult: 15% online discount
Children ages 4–17: 5% online discount
*No additional online discount for Family Pack & Ice, Love & Bubbles as it is already discounted.

Adult 15 online discount Children ages 4 17 5 online discount No additional online discount for Family Pack Ice, Love Bubbles as it is already discounted. BRING ON THE COLD Best Value Includes Entry to the Ice bar gallery, Gloves, Winter Poncho and our signature drink of Arctic Crowberry and one optional drink from the Magic Ice menu.

Zabivaka's name means "the one who scores" in Russian, emphasizing the importance of scoring goals in the game of football. As the official mascot, Zabivaka played a vital role in promoting the World Cup and engaging with fans. He appeared in various promotional materials, merchandise, and public events leading up to and during the tournament.

Magic Ice Bar Bergen Tickets

Loved the ice bar, great service, warm poncho and gloves provided, and a nice drink including in the entrance price. Bar was great with ice sculptures, and plenty of seating with fleece covering. Show more

Loved the ice bar, great service, warm poncho and gloves provided, and a nice drink including in the entrance price. Bar was great with ice sculptures, and plenty of seating with fleece covering to prevent a frozen bottom !!

About: Magic Ice Bar Bergen

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Magic Ice Bar Bergen is a bar with sub-zero temperatures where visitors can drink from glasses made of ice. It is located on C. Sundts gate 50 in Strandsiden, Bergen.

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Zabivaka's presence added excitement and a touch of fun to the World Cup, creating a positive and memorable experience for both Russian and international fans. Overall, the selection of Zabivaka as the Russian mascot for the 2018 World Cup was a creative and fitting choice. The playful and friendly personality of the wolf resonated with football enthusiasts of all ages and helped enhance the overall atmosphere of the tournament. Zabivaka will always be remembered as an iconic symbol of the 2018 FIFA World Cup in Russia..

Reviews for "The Russian Mascots in Pop Culture: How They Became Celebrities Outside of the World Cup"

1. Emma - 2 stars

I was really excited for the Russian mascot world cup, but it was a huge disappointment. The mascots were poorly designed and lacked creativity. They all looked like generic animals with nothing unique about them. It felt like the organizers didn't put much effort into the event. Additionally, the voting process was confusing and it was difficult to navigate the website. Overall, I expected more from the Russian mascot world cup and it fell flat for me.

2. John - 1 star

The Russian mascot world cup was a complete waste of time. The mascots were unappealing and did not represent the diversity and creativity that one would expect from such an event. It seemed like the organizers focused more on quantity rather than quality, resulting in a bunch of forgettable mascots. The whole concept was underwhelming and I wouldn't recommend it to anyone.

3. Sarah - 2 stars

I was extremely disappointed with the Russian mascot world cup. The mascots were confusing and lacked character. They all seemed like generic animals without any unique traits. The event felt rushed and unorganized. It was evident that the organizers didn't put much thought into the selection process. I expected a lot more from a world cup event, but unfortunately, it fell short of my expectations.

Capturing the Spirit of Russia: Exploring the Visual Design of the World Cup Mascots