Surf Curse teasers are a marketing strategy used by the band Surf Curse to create excitement and anticipation for their upcoming releases. These teasers typically consist of short clips or images that provide a sneak peek into their new music or other projects. Surf Curse is an indie rock band formed in 2011 by Nicholas Rattigan and Jacob Rubeck. They gained popularity with their lo-fi and nostalgic sound, drawing inspiration from the surf rock and punk scenes of the past. Over the years, they have released several albums and EPs, with each release garnering a dedicated following. To keep their fans engaged and eager for more, Surf Curse often posts teasers on their social media platforms.

Cinethetic Racism: White Redemption and Black Stereotypes in "Magical Negro" Films

Direct correspondence: Matthew W. Hughey, Department of Sociology, Department of African American Studies, Mississippi State University, 207 Bowen Hall, P.O. Box C, Mississippi State, MS 39762. E-mail: [email protected]

This research was partially funded by a Phelps-Stokes Research Grant. The author gratefully acknowledges the discerning feedback from the anonymous reviewers, the work of Production Editor Amy Jo Woodruff, and the insightful guidance of former Social Problems Editor Amy S. Wharton. The author also appreciates comments on earlier drafts from Bethany Bryson, Wende E. Marshall, Hephzibah Strmic-Pawl, Milton Vickerman, and the author's 2006 and 2007 “Race and the Media” students at the University of Virginia.

Social Problems, Volume 56, Issue 3, 1 August 2009, Pages 543–577, https://doi.org/10.1525/sp.2009.56.3.543

Cite

Matthew W. Hughey, Cinethetic Racism: White Redemption and Black Stereotypes in "Magical Negro" Films, Social Problems, Volume 56, Issue 3, 1 August 2009, Pages 543–577, https://doi.org/10.1525/sp.2009.56.3.543

To keep their fans engaged and eager for more, Surf Curse often posts teasers on their social media platforms. These teasers can take various forms, such as cryptic messages, snippets of lyrics, or brief audio or video clips. Sometimes, they may also include visuals or artwork that hint at the aesthetic or theme of their upcoming releases.

Abstract

Recent research on African American media representations describes a trend of progressive, antiracist film production. Specifically, "magical negro" films (cinema highlighting lower-class, uneducated, and magical black characters who transform disheveled, uncultured, or broken white characters into competent people) have garnered both popular and critical acclaim. I build upon such evidence as a cause for both celebration and alarm. I first examine how notions of historical racism in cinema inform our comprehension of racial representations today. These understandings create an interpretive environment whereby magical black characters are relationally constructed as both positive and progressive. I then advance a production of culture approach that examines 26 films that resonate with mainstream audiences' understanding of race relations and racialized fantasies. I find that these films constitute "cinethetic racism"—a synthesis of overt manifestations of racial cooperation and egalitarianism with latent expressions of white normativity and antiblack stereotypes. "Magical negro" films thus function to marginalize black agency, empower normalized and hegemonic forms of whiteness, and glorify powerful black characters in so long as they are placed in racially subservient positions. The narratives of these films thereby subversively reaffirm the racial status quo and relations of domination by echoing the changing and mystified forms of contemporary racism rather than serving as evidence of racial progress or a decline in the significance of race.

The purpose of these teasers is to generate excitement and curiosity among their fan base. By providing small glimpses into their upcoming projects, Surf Curse creates a sense of anticipation, leaving fans intrigued and eager to experience the full release. This strategy also helps to maintain a connection between the band and their followers, as they actively engage with their audience through these teasers. Surf Curse teasers often result in increased buzz and discussion among their fans. These teasers spark conversations and speculation about the band's future direction, leading to heightened interest and a sense of community among their followers. By leveraging this excitement, Surf Curse effectively builds momentum and anticipation for their releases. Overall, Surf Curse teasers are an effective tool in the band's marketing strategy. These teasers generate excitement, engage their fan base, and ultimately contribute to the success of their new releases. By providing sneak peeks and creating a sense of anticipation, Surf Curse continues to captivate their audience and maintain a strong presence in the indie rock scene..

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