The Quiznos mascot marketing video is an example of a successful advertising strategy that utilized a catchy and memorable character to promote the fast-food chain. The video features a singing and dancing rat-like creature named "SpongeMonk" who promotes Quiznos' line of sandwiches. The video went viral and became a cultural sensation, with millions of views and parodies made on various online platforms. The main idea behind this marketing campaign was to create a memorable and unique character that would capture the attention of consumers and encourage them to try Quiznos' sandwiches. By using a mascot, Quiznos was able to differentiate itself from its competitors and create a memorable brand image that would be associated with their products. The success of this marketing video demonstrates the power of a well-designed mascot in creating brand recognition and driving consumer engagement.
Washuta is a member of the Cowlitz Indian Tribe, a federally recognized tribe in the Pacific Northwest. “The mortgage lender and the cops don’t treat me as a menace, they think I’m white so they let me live,” she writes. Though Washuta might pass as white, the toxin of racism and colonialism penetrates the ground she walks on, the water that runs through town, and the alcohol she drinks to medicate herself for physical and psychic pain.
In Little Lies, the first essay of the book, Washuta describes the toll of coal mining on the human body In the early 1900s, autopsied lung sections of career miners in Pennsylvania were found to sink in water. In Little Lies, the first essay of the book, Washuta describes the toll of coal mining on the human body In the early 1900s, autopsied lung sections of career miners in Pennsylvania were found to sink in water.
The success of this marketing video demonstrates the power of a well-designed mascot in creating brand recognition and driving consumer engagement..
White Magic (Paperback)
Throughout her life, Elissa Washuta has been surrounded by cheap facsimiles of Native spiritual tools and occult trends, “starter witch kits” of sage, rose quartz, and tarot cards packaged together in paper and plastic. Following a decade of abuse, addiction, PTSD, and heavy-duty drug treatment for a misdiagnosis of bipolar disorder, she felt drawn to the real spirits and powers her dispossessed and discarded ancestors knew, while she undertook necessary work to find love and meaning.
In this collection of intertwined essays, she writes about land, heartbreak, and colonization, about life without the escape hatch of intoxication, and about how she became a powerful witch. She interlaces stories from her forebears with cultural artifacts from her own life—TwinPeaks, the Oregon Trail II video game, a Claymation Satan, a YouTube video of Stevie Nicks and Lindsey Buckingham—to explore questions of cultural inheritance and the particular danger, as a Native woman, of relaxing into romantic love under colonial rule.
Bracingly honest and powerfully affecting, White Magic establishes Elissa Washuta as one of our best living essayists.
About the Author
Washuta is a member of the Cowlitz Indian Tribe and a nonfiction writer. She is the author of Starvation Mode and My Body Is a Book of Rules, named a finalist for the Washington State Book Award. With Theresa Warburton, she is co-editor of the anthology Shapes of Native Nonfiction: Collected Essays by Contemporary Writers. She is an assistant professor of creative writing at the Ohio State University.
Praise For…
Necessary and magical.
— NPR
Exactly what you need right now.
— O, The Oprah Magazine
A web of honest examination of self and context. . . . A vibration that asks the body to listen, and rewards it for doing so.
— The Seattle Times
Nobody in the country uses more innovative nonfiction forms than Washuta.
— The Stranger
A well of invention and imagination.
— The Believer
A fascinating magic trick of a memoir that illuminates a woman's search for meaning.
— Kirkus, Starred Review
Her skill at transforming writing clichés and well-worn cultural signifiers into fresh insights is alchemical.
— The A.V. Club
Incredible.
— Book Riot
Seamless and scalding.
— Guernica
Incantatory, impassioned. . . . [A] wholly magical look at learning how to recognize the power that rests within you.
— Refinery29
Resonant and weighty.
— BuzzFeed
An innovative and deeply felt work to sink into.
— The Millions
As an essay collection, White Magic is as beautifully complex as it is illuminating. Washuta is a conjurer here, able to effortlessly showcase her talents while simultaneously pulling you close, as if she might suddenly reveal all her secrets. She is a genius at the art of subtle misdirection. Reading this book felt like being shown an expertly performed magic trick: deftly, flawlessly. No loose threads revealed. The work is funny and wry, it's thought-provoking and tender. It's a sleight of hand performed by a true master of the craft. White Magic is magnificent and Elissa Washuta is spellbinding. There is no one else like her.
— Kristen Arnett, author of Mostly Dead Things
Elissa Washuta is exactly the writer we need right now: as funny as she is formidable a thinker, as thoughtful as she is inventive—her scrutiny is a fearless tool, every subject whittled to its truest form. White Magic is a bracingly original work that enthralled me in a hypnosis on the other side of which I was changed for the better, more likely to trust my own strange intelligence.
— Melissa Febos, author of Whip Smart, Abandon Me, & Girlhood
White magic, red magic, Stevie Nicks magic—this is Elissa Washuta magic, which is a spell carved from a life, written in blood, and sealed in an honesty I can hardly fathom.
— Stephen Graham Jones, author of The Only Good Indian
In brilliant, clear-eyed prose, Elissa Washuta maps a magical passage into (and back out of) the underworld, through knotty legacies of violence and longing and love. Part history, part riddle, part portal: this book worked on me like a spell. I've never read anything like White Magic, and will be returning to it again and again.
— Claire Comstock-Gay, author of Madame Clairevoyant’s Guide to the Stars
You're going to feel like you’re drownfloating reading this diary of pain and meditation and wish for magic where every word helps Elissa Washuta’s soul return to her body. White Magic is as haunting as the work of Beckylane’s Where The Rivers Join and as eerily hypnotic as Kate Schatz’s Rid of Me. These pages are windows into a black lodge where Twin Peaks and Fleetwood Mac are on repeat—sometimes forward, sometimes backwards, sometimes in blackout blur. I stand in awe of everything here. What an incredible and wounding read.
— Richard Van Camp, author of The Lesser Blessed and Godless but Loyal to Heaven
- Literary Collections / Essays
- Literary Collections / Indigenous Peoples of the Americas
- Literary Collections / Women Authors
- Kobo eBook (April 27th, 2021): $17.95
- Hardcover (April 27th, 2021): $26.95
White magic, red magic, Stevie Nicks magic—this is Elissa Washuta magic, which is a spell carved from a life, written in blood, and sealed in an honesty I can hardly fathom.
— Stephen Graham Jones, author of The Only Good Indian
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Reviews for "The Evolution of Quiznos' Mascot: A Marketing Video Journey"
- Jane Smith - 1 star
I found the Quiznos mascot marketing video to be incredibly annoying and off-putting. The mascot itself was creepy and I couldn't understand why they thought it would be a good idea to have him singing and dancing throughout the entire video. It felt like a desperate attempt to grab attention, but instead, it just made me want to avoid Quiznos altogether. The marketing team really missed the mark with this one.
- John Doe - 2 stars
While I appreciate the effort to create something unique and memorable, the Quiznos mascot marketing video left me feeling confused and a bit uncomfortable. The whole concept seemed bizarre and it didn't really connect with the brand or the product they were trying to promote. It's one of those cases where being different doesn't automatically make it good. I hope Quiznos reevaluates their marketing strategy and comes up with something more effective in the future.
- Emily Thompson - 1 star
Honestly, I couldn't even finish watching the Quiznos mascot marketing video. It was just too cringeworthy for me. The mascot's exaggerated movements and high-pitched voice were grating on my nerves, and I couldn't understand a word he was saying. It seemed like a wasted opportunity to showcase the brand and its offerings in a more appealing way. I would advise Quiznos to rethink their marketing approach and focus on creating content that is actually enjoyable and informative.