Greetings, We are excited to announce the unveiling date for our highly anticipated event, "Mind over Magic"! After months of preparation and anticipation, we can finally reveal that the event will take place on **October 15th**. Mark your calendars because this is an event you won't want to miss! "Mind over Magic" is a groundbreaking exploration of the power of the mind and its ability to shape the world around us. This immersive experience will delve into the fascinating world of magic and its connection to our thoughts, beliefs, and perception. In this one-of-a-kind event, renowned magicians and mentalists from around the world will come together to showcase their extraordinary talents. Through mind-bending acts, illusion, and interactive demonstrations, they will challenge the limits of our imagination and leave us questioning what is real and what is simply magic. Join us as we embark on this extraordinary journey into the realm of the mind and unlock the secrets of the unseen.
Coty unveils Wella Professionals AR enabled smart mirror for hair salon at CES 2019
The Wella Professionals augmented reality (AR) enabled Smart Mirror is powered by the award winning CareOS operating system.
Powered by the award winning CareOS operating system, the new Wella Professionals Smart Mirror revolutionizes the hair color experience from consultation to aftercare
Coty today unveiled the Wella Professionals augmented reality (AR) enabled Smart Mirror, which is powered by the award winning CareOS operating system. The mirror’s revolutionary technology enhances the hair color experience from consultation to aftercare with live AR hair color try on, facial recognition that enables the retrieval of past looks and 360° video capture to view the hair at every angle, among other services. It is featured at CES 2019 as part of the CareOS Artémis connected Smart Mirror, which was named a CES® 2019 Innovation Awards Honoree.
The revolutionary Smart Mirror was co-created with Wella Professionals hair stylists and salon owners, based on research to identify the biggest opportunities for innovation in the hair salon experience. The survey of nearly 1,700 stylists and clients revealed that they desire more personalized consultations in the salon and better connections outside of the salon. The new technology can run on any connected device, including tablet or mobile phone, making it flexible and portable to be scaled at salons of all sizes.
Laura Simpson, Coty Professional Beauty Chief Marketing Officer, said, “We are incredibly excited about this breakthrough innovation, allowing hair professionals, the original image and change makers in beauty, to take their consultation with their clients to the next level. With the new Wella Professionals Smart Mirror, clients can have an even more customized session with their stylist, visualize their desired color before application, as well as maintain the relationship and service after the salon visit. Co-developed with stylists, with this new tool we are enabling them to build stronger consultations and relationships with their clients, which is critical in our industry.”
Elodie Levy, Senior Director Digital Innovation at Coty, said, “This breakthrough ecosystem empowers stylists and addresses many of the pain points associated with the salon hair color category. Clients fear getting an unexpected color result and the use of augmented reality for trying on hair color shades in the salon is a game changer to address this challenge. Further, we’ve created a flexible and portable platform that can be scaled across salons of all sizes, a major step in reinventing the salon experience for all.”
Key features of the Smart Mirror, include:
- Live AR hair color try on that allows real-time visualization of color in the mirror during the consultation phase of a client’s salon visit;
- Facial recognition technology that enables the retrieval of past looks and services, helping the stylist to better serve their client with a highly personal experience across several visits;
- Curated feed of content, including trending and classic looks, to allow the client to browse for inspiration;
- 360° video capture of the hair at every angle allowing for a better appreciation of the result, without the need to use another mirror. These images can also be shared on social media;
- Connected mobile application, allowing stylists to stay in touch with their clients in between visits. Clients can also access the platform from anywhere to connect with their stylist, get product recommendations, personalized tips and trends or schedule their next appointment; and
- Touchless technology that responds to swipe hand gestures enabling a seamless experience.
Coty developed this experience in partnership with CareOS, which built the CareOS operating system, an AI and AR-powered, smart health & beauty hub with more than 50 integrated IOT devices and services delivered through the CareOS Artemis Smart Mirror. The Smart Mirror also integrates Perfect Corp.’s YouCamMakeup AR & AI technology for live hair color try-on. It can be experienced at CES 2019 at Sands, Halls A-D #43131. For more information visit: https://ces19.mapyourshow.com/7_0/exhibitor/exhibitor-details.cfm?ExhID=T0001360.
About Coty
Coty is one of the world’s largest beauty companies with over $9 billion in revenue, an iconic portfolio of brands and a purpose to celebrate and liberate the diversity of consumers’ beauty. We believe the beauty of humanity lies in the individuality of its people; beauty is at its best when authentic; and beauty should make you feel happy, never sad. As the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics, Coty operates three divisions: Consumer Beauty, which is focused on mass color cosmetics, mass retail hair coloring and styling products, body care and mass fragrances with brands such as COVERGIRL, Max Factor, Bourjois and Rimmel; Luxury, which is focused on prestige fragrances and skincare with brands such as Calvin Klein, Marc Jacobs, Hugo Boss, Gucci and philosophy; and Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, Sebastian Professional, OPI and ghd. Coty has 20,000 colleagues globally and its products are sold in over 150 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment.
For additional information about Coty Inc., please visit www.coty.com.
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Hair through your eyes
Join us as we embark on this extraordinary journey into the realm of the mind and unlock the secrets of the unseen. Prepare to have your reality shattered and your perception forever altered. We promise an evening filled with wonder, awe, and amazement.
Give your clients the confidence to try new looks.
Create deeper personal connections as you guide them through their hair. Help them understand their hair needs, and your expertise in seconds.
Take your professionalism to the next level by recording your client’s hair condition with piiq
They will then see their hair through your eyes on the piiq Smart Mirror’s heads up display.
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Experience the impossible as it unfolds before your eyes and discover the power of the mind like never before. Tickets for "Mind over Magic" will go on sale on **September 1st**. Be sure to secure your spot early, as this event is expected to sell out quickly. Stay tuned for more information on ticket prices and availability. Get ready to enter a world where the mind is the ultimate magician and witness the incredible feats that can be achieved when mind and magic intertwine. We look forward to welcoming you to "Mind over Magic" on **October 15th**. Best regards, [Your Name].
Reviews for "The Mind's Eye: The Role of Visualization in Creating Magic"
1. Jane - 2/5 stars
I was really excited for the unveiling of "Mind over Magic" as I had heard great things about it. However, I was extremely disappointed with the overall show. The magic tricks lacked originality and were quite predictable. The performers seemed unenthused and their lackluster performance made it hard to stay engaged. Overall, it fell short of my expectations and I left feeling underwhelmed.
2. Mark - 1/5 stars
I found the unveiling of "Mind over Magic" to be a complete waste of time and money. The show felt disorganized and poorly executed. The tricks were unimpressive, and there was no real sense of magic or wonder. Additionally, the venue was uncomfortable and lacked proper seating arrangements. I would not recommend attending this event as it was a major letdown.
3. Sarah - 2/5 stars
I was really looking forward to the unveiling of "Mind over Magic," but sadly it did not live up to the hype. The performers seemed unprepared and their delivery was lackluster. The tricks were basic and lacked any real wow factor. The overall production felt amateurish and poorly put together. I expected much more from such a highly anticipated event.