The book "Magic Tree House: The Knight at Dawn" is the second installment in the series written by Mary Pope Osborne. This children's book follows the exciting and magical adventures of siblings Jack and Annie, who discover a mysterious treehouse filled with books that can transport them through time and space. In this particular adventure, the duo finds themselves in medieval times, where they encounter knights and castles. As the story begins, Jack and Annie travel back in time to the Middle Ages and find themselves in a dark forest. They come across a castle and decide to explore its surroundings. Jack finds a stone with mysterious writing, and as soon as he reads it aloud, the siblings are transported to a different time within the Middle Ages.
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This survey was conducted online within the United States by The Harris Poll on behalf of Ad Age during January 7-10, among 1,033 US adults ages 18 and older. For those who changed or considered changing their insurance plan after seeing an advertisement, emotional factors had a lesser impact on their decision.
Jack finds a stone with mysterious writing, and as soon as he reads it aloud, the siblings are transported to a different time within the Middle Ages. They meet a knight named Sir Mordred and accompany him to his home, a magnificent castle. Jack and Annie learn about chivalry and the code of honor knights must uphold.
Allstate's 'Mayhem' falls short of his New Year's goals in latest ad
The Allstate campaign, which was created with Leo Burnett Chicago, cleverly has its mascot character go through the same experience that many consumers have at the beginning of a new year, when they make resolutions to improve themselves and then often quickly break them. By doing so, the brand hopes to deepen its relationship with consumers by making Mayhem more relatable.
The Mayhem character, who changed his tune earlier in the campaign and promised to be more safety-minded, has broken his promise just one week into the New Year.
"We know viewers will relate to Mayhem as he falls flat in keeping his resolution — and, as a result, will remember that Allstate is there for backup," Jennifer Egeland, Allstate's director of brand strategy told Marketing Dive.
Taken together, the different phases of the campaign show one way brands can build a story with characters over a period of time. Storytelling has become more important in marketing as a way to grab the attention of consumers who have begun to tune out ads. The Mayhem character, played by actor Dean Winters, has starred in Allstate advertising since 2010, including previous spots during college football bowl games and efforts that have encouraged user-generated content on social media.
Allstate is smartly tapping large, loyal audiences of major football games in its latest campaign. Phase one debuted at the Allstate Sugar Bowl on Jan. 1, a good call given that the game generally reels in a massive audience. Last year's Sugar Bowl game saw nearly 10 million live viewers, according to ESPN. In a similar move, the company hopes to get in front of the many viewers of the NCAA championship. ABC News said demand for tickets to the game on StubHub were up 106% from this time last year. In 2017, the championship match reeled in 26 million live viewers across all channels, pointing to the potential reach for Allstate's latest efforts.
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- Allstate's 'Mayhem' makes a New Year's resolution in fresh campaign By Natalie Koltun • Dec. 29, 2017
- Broken Resolutions :30 | Allstate Mayhem Allstate Insurance / YouTube
Interest in factual ads increases with age – unsurprising, given that older adults are like more involved in their household’s insurance decisions compared to younger adults; such ads may help guide the process. At least 6 in 10 adults over the age of 30 look for informative messaging (69% of Boomers, 65% of Gen X and 60% of Older Millennials), dropping to 48% of those in their 20s.
Throughout their journey, they face various challenges, including crossing a moat, deciphering a riddle, and avoiding a mischievous spell. As the story progresses, the siblings discover a secret passage in the castle that leads to a knight's armor room. Jack discovers a medallion that represents bravery, which they believe will help them return to the present. However, before they can use it, they must complete a quest to prove their bravery and worthiness. With the help of King Arthur and Sir Lancelot, Jack and Annie embark on a quest to retrieve the sword of honor. They encounter a dragon and use their knowledge of chivalry and bravery to face their fears and retrieve the sword. Having successfully completed their quest, Jack and Annie return to the treehouse and travel back to their own time. "The Knight at Dawn" is a captivating and educational book that introduces young readers to the fascinating world of knights and medieval times. It teaches them about medieval history, chivalry, and the importance of bravery. The storytelling and relatable characters make the book engaging and enjoyable for children of all ages. Through the adventures of Jack and Annie, readers are encouraged to embrace bravery and curiosity in their everyday lives..
Reviews for "Learning History Through The Magic Treehouse: The Knight at Dawn"
1. Jane - 2/5 stars - I found "Magic Treehouse: The Knight at Dawn" to be quite disappointing. The storyline felt repetitive and uninspiring. The characters lacked depth and I couldn't connect with them at all. Additionally, the writing style was simple and didn't engage me as a reader. I was hoping for a more imaginative and captivating adventure, but this book fell short of my expectations.
2. Mike - 1/5 stars - I really did not enjoy reading "Magic Treehouse: The Knight at Dawn". The plot was incredibly predictable and it felt like I had read the exact same story in a different setting before. The dialogue was flat and the characters were one-dimensional. I was hoping for a more engaging and thought-provoking read, but unfortunately, this book didn't deliver.
3. Sarah - 2/5 stars - "Magic Treehouse: The Knight at Dawn" was not my cup of tea. The writing style was too simplistic for my liking and I couldn't help but feel like the story was aimed at a much younger audience. The plot lacked originality and the characters were forgettable. Overall, I was left unimpressed and wouldn't recommend this book to anyone looking for a more substantial and immersive reading experience.