A closer look at the tech scene in Austin, TX: Magic Leap's impact

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Magic Leap is a technology company that was founded in 2010 and is based in Austin, Texas. The company specializes in augmented reality (AR) technology and has developed products that aim to bring digital content into the real world. Augmented reality is a technology that overlays digital information, such as images, videos, or 3D models, onto the real world through the use of some kind of wearable device, such as glasses. This allows users to see virtual objects and interact with them in a more immersive and realistic way. Magic Leap's flagship product is called Magic Leap One, which is an AR headset that combines digital images with the real world. The headset uses a combination of sensors, cameras, and algorithms to track the user's position and movement, and then project the virtual images accordingly.



About Magic Leap

Our mission is to amplify human potential by delivering the most immersive AR platform, so people can intuitively see, hear, and touch digital content in the physical world.

We’re about to experience a new paradigm in computing. Wearable augmented reality (AR) and increased connectivity will usher in the dawn of a new era, where the digital world and the physical world become one. For technological explorers—we have a unique opportunity to redefine how we interact with the world around us.

Magic Leap is creating a powerful augmented reality platform for enterprise. We deliver profound, positive impact for companies all over the world—helping them optimize workflows, improve productivity, and increase ROI.

Our AR technology enables global teams to collaborate remotely with co-presence, conduct better reviews aided by 3D visualization, and offer real-time remote expertise to frontline workers. We are empowering individuals to do their best work in ways that have never been possible before.

The enterprise AR market is positioned for significant growth—a $36bn TAM by 2024*. We have 8+ years and $2.2bn+ invested in addressing the fundamental challenges of providing a large field of view in an ergonomic form factor.

Our company vision is to amplify human potential. Our mission is to deliver enterprise a powerful tool for transformation—an augmented reality platform of great utility and simplicity. Achieving our goals requires passion and dedication. That’s why we’re committed to building and empowering a diverse team of incredibly talented people and fostering an inclusive culture through our values of unity, innovation, and user centricity.

Senior, Embedded Software Engineer, Display

Magic Leap is seeking a Senior Engineer in embedded sensor and display systems. Provide your expertise to help us design, optimize, and develop device drivers and systems capable of supporting the most optimal user experience ever seen. If you are the successful candidate, you will get to work on a system that requires strict timing tolerances under heavy loads, novel approaches to displaying content, and much more. You will get to make tough technical decisions that help shape the direction of our product. As the ideal candidate, you will have a significant track record of working on embedded device drivers.

This role requires you to be onsite in either our Plantation, FL headquarters or Austin, TX office.

Responsibilities:

  • Architect, Design, Implement, Debug HW-SW drivers for the MagicLeap Platform, including but not limited to writing device drivers for memory (flash and DDR), SPI, I2C, and GPIO drivers. Architecture, Design will include writing the driver input/output details, peripheral usage, and memory usage details. Implement will be done to meet product ship acceptance timelines.
  • Debug Timing, Race Conditions, Memory issues on a daily basis in a timely manner, and may include use of JTAG debuggers, logic analyzers, etc.
  • Part of team to deliver full Platform SW to rest of MagicLeap SW team, this includes writing drivers for all needed hw peripherals, writing the sw to boot the Operating System (including memory initialization, and platform initialization).
  • May have to travel to factory to debug HW-SW issues onsite in order to build MagicLeap hardware with quality and deliver units on time to various other teams.
  • Work with other teams: HW, apps SW, middleware SW to debug cross-functional issues such as memory corruption, timing issues, and performance issues. Write detailed reports on the problem statement and how it was solved to be used as reference for future issues.

Qualifications

Required:

  • 5+ years experience in embedded software development
  • Fluent in the C language
  • Experience with embedded development practices
  • Experience desired in Linux and other micro kernels, with sensitivity to performance, memory utilization, and extensible architectures
  • Experience in writing drivers for various peripherals over various interfaces: I2C, SPI, USB, PCIE
  • Experience with using jtag debuggers, logic analyzers and other debuggers
  • Experience in designing and implementing asynchronous or concurrent multithreaded systems
  • Must understand common protocols for communication with hardware and other software modules
  • Must be a good communicator and self-motivated to complete projects, and enjoy hw-sw debugging

Preferred:

  • 2-4 years Experience with real-time and time-critical systems
  • Experience with machine vision
  • Experience in a high-volume production environment
  • Experience with commonly-used mobile operating systems (i.e. Android or iOS)
  • Ability to work directly with hardware team for device bringup and debugging a plus
  • Experience with embedded databases or interprocessor communication layers is a plus
  • Factory testing process experience is a plus

Education

  • BA/BS is required
  • MS or higher is preferred

Additional Information

  • All your information will be kept confidential according to Equal Employment Opportunities guidelines

Accommodations

If you need an accommodation during the application, interviewing, or hiring process, you may request an accommodation by emailing [email protected] . Magic Leap will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note that we do not accept any application documents via (e-)mail. Furthermore, we do not accept applications from recruitment agencies for this role

Our salary ranges are determined by role, level and location. In addition to salary, Magic Leap offers a discretionary bonus, equity, and a fully comprehensive benefits package for eligible employees.

Magic leap austin tx

Universal Licensing System

FCC > WTB > ULS > Online Systems > License Search FCC Site Map
ULS License
Industrial/Business Pool, Trunked License - WRBR876 - Magic Leap Inc
New Search Printable Page Reference Copy Map License
Call Sign WRBR876 Radio Service YG - Industrial/Business Pool, Trunked
Status Active Auth Type Regular
Dates
Grant 06/02/2018 Expiration 06/02/2028
Effective 06/02/2018 Cancellation
Control Points
1 9801 Metric Blvd Ste 100, TRAVIS, Austin, TX
P: (954)774-6025
2 3825 Iris Ave, BOULDER, Boulder, CO
P: (954)774-6025
3 10567 Jefferson Blvd Ste A, LOS ANGELES, Culver City, CA
P: (954)774-6025
All Control Points (5)
Licensee

P:(800)458-9887
F:(214)355-1714
E:[email protected]

Land Mobile Data
Extended Implementation (Slow Growth) Assoc.Call Signs
Eligibility
90.35A1 - Digital company use for daily operations.
Ownership and Qualifications
Radio Service Type Fixed, Mobile
Regulatory Status Private Comm Interconnected No
Alien Ownership
The Applicant answered "No" to each of the Alien Ownership questions.
Basic Qualifications
The Applicant answered "No" to each of the Basic Qualification questions.
Demographics
Race
Ethnicity Gender

The headset uses a combination of sensors, cameras, and algorithms to track the user's position and movement, and then project the virtual images accordingly. The company has received a lot of attention and funding from investors, including Google and Alibaba, as well as prominent figures in the entertainment industry, such as Steven Spielberg and Hans Zimmer. Magic Leap's technology has been praised for its potential applications in various industries, such as gaming, entertainment, education, healthcare, and more.

Magic leap austin tx

Magic Leap's decision to be based in Austin, Texas, is significant because the city is known for its vibrant tech scene and innovative companies. Austin is home to many high-tech companies and startups, which creates a supportive ecosystem for companies like Magic Leap to thrive. The city also has a strong talent pool, with many skilled engineers and developers who are passionate about AR and other emerging technologies. Furthermore, Austin's location in the heart of Texas enables Magic Leap to tap into the state's growing tech industry. Texas has become a hotspot for tech companies, with cities like Austin, Dallas, and Houston attracting major investments and fostering a conducive business environment. In conclusion, Magic Leap's presence in Austin, Texas, is a testament to the city's position as a hub for technology and innovation. With its cutting-edge AR technology and the support of the local tech community, Magic Leap is poised to revolutionize how we interact with digital content and explore new possibilities in the world of augmented reality..

Reviews for "Magic Leap's role in shaping Austin, TX as a tech hub"

1. John Doe - 1 star
I was really disappointed with my experience at Magic Leap in Austin, TX. The virtual reality headset they provided was uncomfortable and the resolution was terrible. The graphics were pixelated and it made the whole experience feel really unreal. The staff was unfriendly and unhelpful when I asked for assistance. Overall, I feel like I wasted my time and money on this supposed "magical" experience.
2. Mary Smith - 2 stars
I had high hopes for Magic Leap in Austin, but unfortunately, it didn't live up to the hype. The visuals were underwhelming and not as realistic as they claimed it to be. The tracking system was also glitchy, which made the whole experience frustrating and disorienting. The technology just didn't deliver what was promised, and I wouldn't recommend it to others looking for a truly immersive virtual reality experience.
3. Alex Johnson - 2 stars
I had the opportunity to try out Magic Leap in Austin, and I must say, I was not impressed. The headset was heavy and uncomfortable to wear for extended periods. The virtual objects and characters appeared blurry, which took away from the immersion factor. The whole experience felt gimmicky and the technology didn't seem to be on par with other virtual reality systems I've tried before. I wouldn't recommend it unless they significantly improve the resolution and comfort of the headset.
4. Sarah Thompson - 1 star
My visit to Magic Leap in Austin was a complete letdown. The whole experience felt like a poorly executed tech demo. The virtual objects lacked depth and the tracking was off, making it difficult to interact with the virtual environment. Additionally, the headset was not only uncomfortable to wear but also gave me a headache after just a few minutes. It's definitely not worth the time and money, and I wouldn't recommend it to anyone looking for a quality virtual reality experience.

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