Magic 107.7, a popular radio station in the city, is going live starting from next week. The station has announced that it will be introducing a new segment called "The Live Hour," where listeners can call in and request songs to be played live on air. This is an exciting development for both the radio station and its listeners. The decision to go live was made in response to numerous requests from listeners who wanted a more interactive experience. The management of Magic 107.

The Curse of La Llorona

DMM was proud to partner with Warner Bros. on the theatrical social media campaign for The Curse of La Llorona. Our social campaign leveraged the urban legend’s history and created a mystery that would also appeal to audiences who were unfamiliar with La Llorona. To craft creative content that built up the tension for what audiences could expect on the big screen, we honed in on the horror elements of the film by playing with sound and imagery to enhance the suspense and explain the lore of La Llorona.

Objective

Our primary objective for The Curse of La Llorona social media campaign was to create an extension of the film’s thrill and horror that users could immerse themselves into, making content that felt real and terrifying to our audience whenever possible. In order to amplify the fear and fascination with her character, we illustrated her cultural significance and showcased stories from generations of fans who had haunting personal experiences with the spirit. As we approached the release of the film, we focused on creating content that would engage audiences who have known and feared La Llorona their entire lives. Post-release, we were able to tap into the cultural zeitgeist with a targeted release surrounding the Avengers: Endgame opening weekend.

Results

Fans were thrilled with the opportunity to share and experience one another’s stories of the haunting legend. Overall, we garnered 46.5 million impressions and successfully executed a social strategy that brought together new audiences with fans that were very familiar with La Llorona.

Home Entertainment

For The Curse of La Llorona Home Entertainment social media campaign, we created elevated social content that furthered the terrifying narrative from the theatrical campaign. By leaning heavily into the characters, the storyline, and the urban legend of La Llorona, we were able to develop social creatives that took audiences deep into the mystery of the horrifying legend and gave an all-encompassing look at the film.

The Curse of La Llorona (2019)

The Curse of La Llorona is a 2019 American horror film directed by Michael Chaves. It was believed to have been included on "The Conjuring Universe" franchise, but the rumours were dismissed by the film's director Michael Chaves. [1] The film is based on the Latin American folklore of La Llorona.

The management of Magic 107.7 believes that the introduction of a live segment will not only increase listener engagement but also create a stronger sense of community among its audience. During "The Live Hour," listeners can call in and speak with the DJs directly, making requests for songs they want to hear.

Contents

The DJs will then perform these songs live in the studio, creating a unique and personalized experience for the callers. Furthermore, Magic 107.7 has partnered with local musicians and bands to make this live experience even more special. They will invite these artists to the studio to perform live alongside the DJs, adding a touch of professional talent to the show. The radio station plans to air "The Live Hour" every weekday from 6 PM to 7 PM. This prime time slot was chosen to ensure maximum participation from listeners who may be commuting home from work or school. To promote the launch of "The Live Hour," Magic 107.7 is hosting a special live event at a local venue. Listeners who attend the event will have the opportunity to meet the DJs, enjoy live performances, and win exclusive prizes. This event aims to generate buzz and excitement for the new segment. In conclusion, Magic 107.7 is going live with its new segment "The Live Hour," where listeners can call in and request songs to be played live on air. This initiative aims to enhance listener engagement and create a stronger sense of community. With the involvement of local musicians and bands, this live experience promises to be a unique and captivating one. The radio station is also hosting a special live event to promote the launch of "The Live Hour." All in all, this is an exciting time for Magic 107.7 and its loyal listeners..

Reviews for "Your Soundtrack, Live: Magic 107.7 Now On-Air"

1. Emily - 2/5 stars - I was really excited to listen to Magic 107.7 going live, but I was sorely disappointed. The hosts were unengaging and lacked personality. The music selection was also mediocre, with repetitive songs playing throughout the day. Overall, it was a bland and unmemorable listening experience.

2. Michael - 1/5 stars - Magic 107.7 going live was a complete letdown. Not only did the hosts sound completely disinterested, but the constant interruptions from advertisements were unbearable. It felt like they cared more about making money than providing an enjoyable listening experience. Additionally, the station lacked variety in their music selection, playing the same songs over and over again. I won't be tuning in again anytime soon.

3. Sarah - 2/5 stars - I had high expectations for Magic 107.7 going live, but unfortunately, it fell flat. The hosts were unprofessional and lacked charisma. The music selection was also disappointing, with a limited range of genres and repetitive tracks. Overall, it felt like a generic radio station that failed to stand out. I won't be recommending it to others.

4. John - 1/5 stars - Magic 107.7 going live did not live up to its name. I found the hosts to be monotone and unenthusiastic. The music selection was even worse, with a lack of variety and outdated hits. It felt like a station stuck in the past without any innovation or freshness. I'll be switching to a different radio station for my daily commute.

Tune In and Experience the Magic: Magic 107.7 Going Live