Once upon a time, in a distant land, there lived a young and talented weaver named Elena. She possessed a unique gift - the ability to spin enchanted yarn that could transform into various magical objects. This extraordinary talent had been passed down to her through generations of her family. Elena's most prized creation was a magical spun char. This char was not an ordinary piece of fabric; it had the power to grant wishes to anyone who came into contact with it. Legend had it that the char could fulfill any desire, no matter how big or small.
About PEBBLES ™
PEBBLES ™ cereal is a timeless breakfast classic that families have enjoyed for 50 years. Launched in 1971 after Post secured licensing rights from Hanna-Barbera, PEBBLES ™ cereal was the first brand ever created around a TV show character. One of the most revered cartoons of all time, "The Flintstones" aired on prime-time television from 1960 to 1966, and the characters have returned in countless specials and films. The cereal was named for Fred and Wilma Flintstone's daughter Pebbles. For more information on PEBBLES ™ cereal, visit www.postpebblescereal.com.
, Post Consumer Brands today is the third largest cereal company in the United States , with a broad portfolio of products spanning all segments of the category from iconic household name brands and value ready-to-eat cereals to natural organic and hot cereal varieties. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the leading licensing and retail merchandising organizations in the world.
Legend had it that the char could fulfill any desire, no matter how big or small. Word of Elena's magical creations quickly spread throughout the kingdom, and soon people from far and wide flocked to her humble abode to witness her incredible talent. They would bring her the finest materials and make requests for their desired objects to be woven from the enchanted yarn.
PMG and PEBBLES Cereal Teams with Nike and LeBron James
east|west marketing group (Pavone Marketing Group’s team in New York) has been working with Post for more than 20 years. That work has included the design of countless cereal boxes and other materials, but a recent project featured a partnership between three iconic American brands.
The marketing collaboration was for Fruity PEBBLES and was part of a co-promo with Nike and NBA star LeBron James, who was brought into the project after professing his love for the colorful cereal as a kid.
east|west designed special Magic Fruity PEBBLES cereal boxes and turned LeBron into a Flintstone character (“LeBrontosaurus”) used on select Nike apparel. Items include the color-shifting Nike LeBron James 19 Low Magic Fruity PEBBLES™ shoes, Nike Magic Fruity PEBBLES Tees, and Hoodies.
“There are iconic American brands everywhere you turn with this project, from Fruity PEBBLES to LeBron to Nike. To have a chance to work with all three was a lot of fun and I think it shows in the final product,” said PMG President Michael Pavone about the client case study.
The partnership was promoted in Nike stores, at Nike.com, and on boxes of Magic Fruity PEBBLES, which are available for a limited time at select stores.
Want to learn more about Pavone Group, our work and our people? Visit the Pavone Group Newsroom for news and other agency announcements. Want to join the Pavone Group team? Visit our Careers page!
This exciting shoe launch is paired with the release of Magic Fruity PEBBLES cereal. The new variety mirrors the coloration of the Nike 19 Lows: with crispy, delicious red and yellow rice flakes that magically turn your milk purple, all with the same great taste you've come to expect and crave from Fruity PEBBLES. Available for a limited time only, the cereal is delicious, gluten-free and graced with the magical ability to turn your bowl of cereal into an Instagrammable royal feast for the senses.
One day, a young prince named Alexander arrived at Elena's doorstep. He sought the char to fulfill his deepest desire – to become a great and fearless knight. Elena, captivated by the prince's noble aspirations, took his request to heart and began spinning the char. Days turned into weeks, and Elena dedicated herself to creating the most magnificent spun char she had ever made. She poured all her love and passion into the yarn, infusing it with powerful magic. As the char took shape on her loom, it seemed to radiate a sparkling aura, filling the room with an aura of hope and wonder. Finally, after what seemed like an eternity, the char was complete. Elena carefully presented it to Prince Alexander, warning him of its immense power. She advised him to use it wisely and with the utmost caution, for magic such as this could be both a blessing and a curse. The prince, filled with gratitude and determination, thanked Elena and headed back to the royal palace. He wasted no time in wrapping himself in the char, feeling the magic seeping into his very being. With each passing moment, he felt stronger and more courageous, ready to face any challenge that lay in his path. Prince Alexander's wish had been granted – he became the greatest knight in the kingdom. His bravery and skill were unmatched, and tales of his triumphs echoed throughout the land. The spun char had not only fulfilled his desire but also empowered him to be a force for good. However, as time went on, the char began to lose its magical essence. Its power slowly faded, leaving the prince feeling vulnerable and incomplete. He realized that relying solely on external forces would never truly fulfill him. True strength and greatness come from within, not from external enchantments. Prince Alexander returned to Elena, humbled and wiser. He thanked her for the incredible gift she had bestowed upon him and confessed that he had learned an invaluable lesson. The true magic lies in one's own abilities, character, and determination. Elena, pleased with the prince's newfound understanding, smiled and offered him a parting gift – a simple woven bracelet made from the remaining enchanted yarn. This bracelet would serve as a reminder of the prince's journey and the important lesson he had learned. And so, Prince Alexander returned to his kingdom, a changed man. He became a just and wise ruler, guiding his people with compassion and grace. The spun char may have been a temporary source of power and fulfillment, but the true magic of the char lay in the transformative journey it took the prince on. In the end, Elena's magical spun char became more than just a source of enchantment; it became a symbol of self-discovery and personal growth. It reminded all who encountered it that true magic can only be found by looking inward and harnessing the power that lies within..
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