Kin Euphorics is a company that produces non-alcoholic beverages with mood-altering effects. They aim to create a new kind of social experience by combining ancient wisdom with modern technology. Kin Euphorics' products contain a blend of adaptogens, nootropics, and botanics that are designed to enhance mood, elevate energy levels, and promote a sense of well-being. The company believes that drinking can be done with intention and purpose, and wants to provide an alternative to traditional alcohol consumption. Rhode social magic is the phrase they use to describe their philosophy of creating memorable social experiences through their products. Kin Euphorics wants to bring people together and make moments more meaningful and connected.
KINDRED SPIRIT: Embrace people and ideas.
That sorcery is supposedly accomplished by adaptogens, which are things like herbs or fungi containing antioxidants and anti-inflammatory agents said to help you adapt to stress. The brand s first official offering, called High Rhode 39 , contains a calorie-free blend of adaptogens, botanicals, and a class of ingredients entitled nootropics, a buzzword I recognized from recent conversations with a few different leading wellness experts.
Kin Euphorics wants to bring people together and make moments more meaningful and connected. They believe that by replacing alcohol with their euphoric beverages, people can still enjoy socializing and having a good time without the negative effects of hangovers or impaired judgement. Their mission is to redefine social drinking and create a new kind of magic in the way we celebrate and connect with others.
This Euphoria-Inducing Drink Actually Made Monday Enjoyable for Me
It's not exactly uncommon for colleagues to flag me on new products, but this particular note was compelling enough for me to emerge from my proverbial writing cave and double-click it open. And as I parsed through the PR spiel about the brand in question—a self-described "euphoric" called Kin—my sense of intrigue only surged, even if my skepticism was in hot pursuit. (I'm immersed in an industry that unfortunately runs rampant with oversold promises and false marketing, so you'll forgive me for thinking that a drink claiming to induce feelings of bliss might be too good to be true.)
But my co-worker's own trial with Kin—"I'm shook," she said, "It really does give you a buzz"—was enough to keep me interested, as was the ingredient label. The brand's first official offering, called High Rhode ($39), contains a calorie-free blend of adaptogens, botanicals, and a class of ingredients entitled "nootropics," a buzzword I recognized from recent conversations with a few different leading wellness experts. Eager to learn more directly from the source, I quickly set a meeting with co-founder Jen Batchelor. On a sunny autumn afternoon the following week, she poured me my first glass of Kin.
View this post on InstagramAt the time of our meeting, the brand was gearing up for its first round of orders, which sold out so swiftly I didn't even manage to nab a bottle in time. Since then, the buzz around it has only grown as Batchelor and her team have successfully marketed Kin as a novel (and sleekly branded) way to elevate a night out. In addition to its direct-to-consumer commerce strategy, the brand has begun to work with the beverage teams at sceney bars and venues in New York and Los Angeles.
It all begs the question: What is this stuff? To really understand, it's worth first diving into the science of nootropics.
What are nootropics?
View this post on InstagramPut simply, nootropics are any kind of substance that enhances cognitive function in a certain way, says Batchelor. The term was first coined in 1972 by Corneliu Giurgea, a Romanian psychologist and chemist who was particularly interested in synthesizing medications that could potentially make us smarter.
According to his original classification, a substance can be defined as a nootropic if it meets the following criteria:
- It enhances memory and learning capacity.
- It helps the brain better cope with stress.
- It protects the brain from physical and chemical injury.
- It improves the way the brain fires commands.
- It possesses few or no side effects.
When I first began to read about nootropics, I was immediately struck by their similarity to adaptogens, which bolster our brain chemistry in a different way, namely, by balancing our hormonal response to stress. But while the comparison is valid, says Batchelor, it's also important to note that adaptogens tend to be synergistic in nature (which is why some of us might feel the effects of ashwagandha more than others, for example), nootropics work in a more direct manner by targeting specific neurotransmitters like dopamine and serotonin.
Many startups (Dave Asprey's Bulletproof, for example) have opted to lean on some of the more performance-oriented effects of nootropics, like focus and memory recall. But Batchelor saw a different kind of white space: "Something kind of naughty" that bridged the gap between her wellness routine and playtime, instead of widening those margins. "I also started noticing a weird trend among my friends where they were drinking wine alone in the bathtub and posting about it—#detoxtoretox," she recalls. "Social media was making us less social while making drinking more glamorous? The irony was heartbreaking."
Her mission, she says, was clear: "[I wanted to] create something for stress relief that was fun and sophisticated enough to gather my friends around." It would take two years of exploration and meticulous research for Batchelor and her team to bring that vision to life.
By combining ancient wisdom with modern science, Kin Euphorics hopes to revolutionize the way we socialize and elevate our collective social experiences..
Reviews for "Rhode Social: Exploring the Benefits of Kin Euphorics for Enhancing Social Interactions"
1. Sarah - 1 star - I was really excited to try Kin euphorics euphoric rhode social magic based on all the hype, but I was extremely disappointed. The taste was absolutely horrible, like bitter medicine. It was also very expensive for what it delivered. I didn't feel any euphoric effects as promised, and it left me with a weird aftertaste. I definitely won't be purchasing this again.
2. John - 2 stars - I had high hopes for Kin euphorics euphoric rhode social magic, but it fell short of my expectations. I didn't experience any noticeable effects even after consuming the recommended amount. The taste was also quite unpleasant and left me feeling unsatisfied. For the price I paid, I was hoping for a more enjoyable and effective experience. Unfortunately, I won't be recommending this product to others.
3. Emily - 2 stars - I wanted to like Kin euphorics euphoric rhode social magic, but it just didn't do anything for me. I didn't feel any uplifted mood or enhanced social experience that was promised. The taste was alright, but the overall experience was underwhelming. Considering the high price tag, I expected more from this product. I won't be repurchasing it or recommending it to anyone looking for an euphoric drink.