Jonab Berger, known as the "Wizard Wordsmith," is a renowned magician and illusionist who has captivated audiences with his mesmerizing performances for over two decades. One of the secrets behind his success lies in the power of his magic words. Magic words are phrases or incantations that hold special meaning and are believed to possess magical properties. In the world of magic, words have the ability to shape reality, create illusions, and even bend the laws of nature. Jonab Berger has mastered the art of using these words to enhance his performances and create a sense of wonder and astonishment among his spectators. What sets Jonab Berger apart is his unique ability to combine his skillful execution of magic tricks with his choice of words.
What sets Jonab Berger apart is his unique ability to combine his skillful execution of magic tricks with his choice of words. His magic words are carefully crafted to evoke powerful emotions, build anticipation, and engage the audience on a deeper level. By using these words in his acts, he is able to create a sense of mystery and wonder, effectively drawing the audience into his magical realm.
Magic Words - by Jonah Berger (Hardcover)
New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They're how leaders lead, salespeople sell, and parents parent. They're how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They're better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you're trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
Review Quotes
"Words have power - learn to use them to your advantage and watch your career and life change radically! Packed with practical advice and the latest research, Magic Words is the guide you need to hone your words to persuade, sell, and create the life you want." -- Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won't Get You There.
Magic Words is astonishing. It delivers an array of tips on how to become a better persuader along with fresh insights into the science of language. This book will fundamentally change how you speak, how you listen, how you write--and maybe even who you are. -- Daniel H. Pink, number one New York Times bestselling author of To Sell Is Human, The Power of Regret, and Drive
This book changed how I speak. It's mind-blowing to see real, scientific research and data that illustrates how we can persuade others, deepen social connections, and increase our impact. Jonah Berger's research combined with his crisp storytelling style is sure to turn this book into a modern classic in behavioral science. -- Guy Raz, podcast host and creator of How I Built This, Wisdom from the Top, The Great Creators, and Wow in the World
I am grateful to be one of the many who have learned from this master teacher. -- Jim Collins, author of Good to Great and coauthor of Built to Last
A riveting read on how the words we use shape the impact we have. Jonah Berger has a knack for making science sparkle, and he doesn't just tell you how to write and speak more persuasively--he shows you. -- Adam Grant, number one New York Times bestselling author of Think Again and host of the TED podcast Re: Thinking
There's a difference between being right and being effective. And a few words make all the difference. If you want to be more persuasive, read this book. -- Scott Galloway, New York Times bestselling author of Adrift and The Four
"Language so surrounds us that, sometimes, we forget it's there. But there are some words that have more power. Magic Words shows us how to use them." -- Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
Moreover, Jonab Berger understands the importance of timing and delivery when it comes to magic words. He knows how to pause, emphasize, and enunciate each word, maximizing their impact and creating an atmosphere of suspense. His words become a tool to control the rhythm and pace of his performance, making it more captivating and memorable. In addition to their entertainment value, Jonab Berger's magic words also serve as a form of storytelling. He carefully weaves narratives into his acts, using words to transport his audience to a different world or time. Through his words, he creates vivid imagery and paints a mental picture that enhances the overall magic experience. Jonab Berger's magic words are not limited to his performances; they have also become his trademark. Fans eagerly await his shows to hear him utter these captivating phrases that have come to be associated with his name. They have become part of his identity as a magician, further contributing to his popularity and success. In conclusion, Jonab Berger's magic words are an essential element of his performances, enhancing the overall magical experience for his audience. Through his carefully chosen words, he creates a sense of wonder, captivates his spectators, and leaves them with a lasting impression. His mastery of the art of magic words sets him apart as a truly exceptional magician..
Reviews for "The Art of Persuasion: Lessons from Jonab Berger's Magic Words"
1. Sarah - ★☆☆☆☆
I was very disappointed with "Jonab Berger Magic Words". The book claimed to offer powerful techniques for persuasion, but I found it to be nothing more than a compilation of recycled self-help advice. The author's writing style was uninspiring and lacked depth. I didn't find any new or groundbreaking ideas, and most of the concepts discussed were common sense. Overall, I felt like I wasted my time and money on this book.
2. Mark - ★★☆☆☆
I had high hopes for "Jonab Berger Magic Words", but it fell short of my expectations. While there were some interesting concepts, the author failed to provide concrete examples and practical applications. The book felt like a compilation of random ideas that were poorly organized. I also found the writing to be repetitive and lacking in clarity. I was hoping for more specific strategies and techniques, but they were few and far between. In the end, I can't say that this book was particularly valuable or insightful.
3. Emily - ★★☆☆☆
As someone who enjoys books on persuasion and influence, I was excited to read "Jonab Berger Magic Words". Unfortunately, I found the content to be superficial and lacking in depth. The author seemed to be more focused on sharing anecdotes and personal experiences rather than providing actionable advice. The book also lacked a clear structure, making it difficult to follow along and retain the information. Overall, I wouldn't recommend "Jonab Berger Magic Words" as there are much better resources available on the topic.
4. Alex - ★☆☆☆☆
I found "Jonab Berger Magic Words" to be a complete waste of time. The book was filled with clichés and vague statements that offered no real value. The author claimed to reveal the secrets to persuasive communication, but all I got from this book was a sense of frustration. The lack of practical advice and real-life examples made it impossible to apply the concepts discussed. I found myself skimming through the pages, hoping to find something of substance, but I was left disappointed. I wouldn't recommend wasting your time on this book.