Jonah Berger is a renowned social scientist and professor at the University of Pennsylvania's Wharton School. He is particularly known for his research on contagious behavior and the factors that influence decision-making and social influence. In his book "Contagious: How to Build Word of Mouth in the Digital Age," Berger explores the concept of viral marketing and the ways in which information and ideas spread among individuals. One of the key concepts discussed in Berger's book is the idea of maven and connectors. Mavens are individuals who have a deep knowledge and expertise in a particular area and are highly motivated to share this information with others. Connectors, on the other hand, are individuals who have vast networks and are skilled in connecting people and ideas.
What’s a pregnant cow called? Bred Heifer: a female bovine that is pregnant with her first calf.” Other cattle terminology not included above are beef cattle, or cattle raised for human consumption. Within the American beef cattle industry, the older term beef is still used to refer to an animal of either sex.
The University of Haifa reasoned that the findings fit with existing material from the time period, noting that ancient Egyptian curses have been found carved onto pottery or figurines from the Bronze Age. La Jefa is a Spanish term meaning the chief or the boss and may refer to El Jefe , a less-common nickname for former Cuban President Fidel Castro deriving from his title as Comandante en Jefe or Commander-in-Chief of the Cuban Armed Forces.
Connectors, on the other hand, are individuals who have vast networks and are skilled in connecting people and ideas. Berger also emphasizes the importance of creating content that is "emotionally charged" and arouses strong emotions such as awe, anger, or amusement. According to him, high-arousal emotions are more likely to trigger sharing and engagement among individuals.
Dr. Gershon Galil, Head of University of Haifa’s Institute for Biblical Studies and Ancient History, deciphers 3,500-year-old stone tablet inscription as curse on an ancient Jerusalem governor
A professor at the University of Haifa claimed on Wednesday that he had deciphered a 3,500-year-old stone tablet discovered in Jerusalem more than a decade ago, contending that the artifact’s inscription was a curse against the city’s governor at the time.
If the finding is confirmed, it is among the earliest inscriptions discovered to date in Jerusalem.
The stone was used in a voodoo ceremony, according to Prof. Gershon Galil, head of the Institute for Biblical Studies and Ancient History at the university, that was likely carried out by priests or other important figures in the city who were feuding with the city’s highest-level official, a statement released by the institute stated.
In a departure from academic norms, the inscription is being published in mass media prior to its appearance in a peer-reviewed journal. “It will be submitted to a peer-reviewed journal soon and will be published within a few months,” Galil told The Times of Israel. He added that the article has been accepted into “an important scientific journal,” but in the meantime his conclusions and images are being released to the public.
The stone tablet is inscribed with the repeated phrase, “cursed, cursed, you will surely die,” and singles out the “governor of the city,” according to Galil’s translation.
The inscription contains 20 words and 63 letters in the Proto-Canaanite script, an early Semitic alphabet, and a predecessor to modern alphabets used in the region.
The stone was discovered in 2010 by archaeologist Eli Shukron in an ancient compound called the Pillar Temple in the City of David, near the Gihon Spring. While the excavations were conducted under Shukron while he was working with the Israel Antiquities Authority, the current research was conducted independently of the IAA.
Shukron said the findings help researchers date their excavations at the site to the Middle Bronze Age.
Addressing his findings, Galil said his translation “proves that Jerusalem was not only a fortified city, but also a very important cultural and cultic center,” and concluded that the dating of the artifact meant it influenced other writers and priests in the region later on.
Galil’s assertions are called cautiously “interesting” by the IAA. However, as the artifact was not yet inspected by the IAA, it could not respond to Galil’s hypotheses.
“The Israel Antiquities Authority believes that the conclusions should be based on scientific research and publication, as is customary in academia,” the IAA statement cautioned.
The University of Haifa reasoned that the findings fit with existing material from the time period, noting that ancient Egyptian curses have been found carved onto pottery or figurines from the Bronze Age. It also points to multiple sources which indicate conflicts between city residents and governors, both in the Bible and in Neo-Assyrian records.
Castellanos believes the basic reason for the protests “is the absence of liberties: civil, political, economic, every kind.”
Additionally, Berger introduces the STEPPS framework, which outlines six key factors that make ideas or products more likely to be shared. These factors include Social Currency (how the idea makes the sharer look or feel), Triggers (the environmental cues that prompt individuals to think or talk about the idea), Emotion (how the idea arouses specific emotions), Public (the visibility and observability of the idea), Practical Value (the usefulness of the idea), and Stories (the ability of the idea to be easily incorporated into narratives). Berger's work highlights the significance of understanding the underlying psychological processes that influence word-of-mouth behavior and social sharing. By understanding these factors, marketers and individuals can effectively craft messages and content that are more likely to be shared, ultimately increasing their reach and impact..
Reviews for "The Role of Mafic Words in Effective Public Speaking"
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