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Practical magic merchandise refers to a wide range of products that are designed to facilitate and enhance the practice of magic. From herbs and crystals to candles and spell kits, these items are sought after by both professional practitioners and those curious about dabbling in the craft. One of the most popular types of practical magic merchandise is herbs. Used for their spiritual and healing properties, herbs such as sage, lavender, and rosemary are commonly burned as incense or used in spell work. These herbs are believed to have specific energetic properties that can help focus intentions and enhance the power of spells and rituals. Crystals are another sought-after product in the realm of practical magic.


If you’re going for a sanctuary vibe, opt for earth-based tones and cues from nature (think: sky, ocean, forest). “Bringing in plants is always a lovely idea. It’s good to have other energies that are alive,” says Sarah.

New York based color magic practitioner and witch Sarah Potter explains that color theory mixed with magical modalities and intention can make a big impact on our lives. Each of the seven original heavenly bodies is associated with a color yellow for the sun, white for the moon, orange for Mercury, green for Venus, red for Mars, blue for Jupiter, and black for Saturn, says David.

Exploring the symbolism of colors in witchcraft

Crystals are another sought-after product in the realm of practical magic. Different crystals are believed to have different metaphysical properties, and they can be used to attract certain energies or intentions. For example, amethyst is often used for enhancing spiritual awareness and psychic abilities, while rose quartz is believed to attract love and harmony.

Use Color Magic for Next-Level Good Vibes at Home

You know those people who use their astro signs as an excuse for everything? The ones who say, “Oh, sorry, I’m just a perfectionist and like things done this way because I’m a Virgo,” and then shrug coyly? We bet they’d be pleased to know that they can use the power of the cosmos and mystical energies as an excuse to completely redesign and recharge their home–using color magic. And, who are we kidding, even the less devout among us could use some good vibes at home.

New York–based color magic practitioner and witch Sarah Potter explains that color theory mixed with magical modalities and intention can make a big impact on our lives. “Colors operate on our subconscious, and we can use that to manifest our desires. Everything we want we can have,” Sarah says. “We say a lot without words. Being conscious of energy, the way we exist, and what we’re putting out in the world, we can do that through color.” In Western color traditions (certain colors have different associations in different parts of the world), red is related to attraction, passion, and stimulation; blue is for peace and tranquillity; yellow for happiness; purple for wisdom; brown for grounding; black for absorbing negative energy; white for purity; orange for success; green for prosperity; and pink for self-love.

David Scoroposki—a mystic, astrologer, and editor, who is also based in New York—says color magic is a way to help people realize and achieve specific goals. Our aura (or energy field) is associated with colors, which can change based on our current emotional or physical state. “Each of the seven original heavenly bodies is associated with a color: yellow for the sun, white for the moon, orange for Mercury, green for Venus, red for Mars, blue for Jupiter, and black for Saturn,” says David. “A simple way to incorporate color magically is to wear the color of the planet whose influence you wish to expand in your life.”

The most important thing to pay attention to is what colors are personally comforting and exciting to you. You have to trust your own intuitive, personal responses to color—and use that knowledge strategically. Here are 10 tips to help amplify your own color-magic intuition and transform your space into a spiritually curated haven.

Opt for Earth Tones

If you’re going for a sanctuary vibe, opt for earth-based tones and cues from nature (think: sky, ocean, forest). “Bringing in plants is always a lovely idea. It’s good to have other energies that are alive,” says Sarah.

Put Some Space in Your Space

Think of the planetary (and God/Goddess/spiritual) significance of color. For ultra-romantic vibes, David suggests placing green candles in copper holders (the color and metal sacred to Venus—the planet that rules your love style) on a tablescape for two.

Feel It Out

Think about how and what you want to feel when you walk into a space. “When it comes to a bedroom, are you trying to make it sensual or dreamy? Certain lighter shades of blue, like sky blue, can invoke a calming effect that encourages sleep, respite, and quiet,” says Sarah.

Make a list of your emotional responses to each color to find your own color-magic language! Be conscious and aware of how colors make you feel: Think of the first emotion that comes to mind and write it down. “Look at the colors that are already in your home—in your closet—and pay attention to what you’re already drawn to,” suggests Sarah.

Well Red

Use invigorating shades of red (like burgundy or bordeaux) to create a sensual, sexual bedroom and balance it out with neutrals. “You can also bring in red roses, varying from cherry to crimson, depending on what you’re trying to amplify,” Sarah suggests.

Bust Out the Brown

Incorporate pieces, such as a solid wood ottoman, to any room for a grounding effect. Sarah says, “Brown represents the hearth and home, so dark brown furniture and small touches creates a warm, inviting space for friends and family to gather.”

A Bolt of Blue

“Blue symbolizes the protection of Jupiter—the ‘grand benevolent’ of the zodiac. For this reason, Pantone’s color of the year, Classic Blue, would be wonderful painted on a door, shutters, or window frame to avert the evil eye. Blue is used to keep jealousy and harmful glances away, which is important to do is when your house is the prettiest on the block,” says David.

Go for the Gold (and Silver)

Add silver and gold finishes and accessories to the bathroom: “Silver is the energy of night and the divine feminine, while gold is the sun and divine masculine,” says Sarah. So much of our self-care routines are in the bathroom, including ritual baths, so playing with silver and gold is really nice.”

Think Pink

Consider (or reconsider) the color pink. “Pink brings about domestic harmony,” advises Sarah. “Even in the living room, it’s good to work with. Rose or millennial pink works for a self-care, too.”

Crystals Galore

Strategically place crystals around the home. “Crystals are an obvious choice for a touch of color magic: The metaphysical powers of precious and semi-precious stones and metals is historically documented in all of the ancient books of magic and astrology,” says David.

Brighten Up

Add a touch of joy into the home using juicy pops of yellow. “Bring in big, blooming sunflowers!” says Sarah.

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Candles are also a common item in practical magic merchandise. The color of a candle can hold significance and is often used to represent different intentions or goals in spell work. For example, a green candle may be used to attract wealth and abundance, while a white candle can be used for purification and protection. Many practitioners also turn to spell kits, which are pre-packaged sets of items that are designed to help with a specific spell or ritual. These kits typically contain all the necessary ingredients and instructions for performing the spell effectively. They are especially popular among beginners or those who prefer a more structured approach to their magical practice. In addition to these main categories, there is a wide range of other practical magic merchandise available. This includes items such as tarot decks, divination tools, and ritual clothing. These products serve to further enhance the magical experience and provide practitioners with tools to connect with their inner power. It is important to note that while practical magic merchandise can be a valuable addition to one's magical practice, the true power lies within the practitioner themselves. These items are merely tools to focus intention and help facilitate the desired outcome. It is the practitioner's knowledge, skills, and belief that ultimately shape the effectiveness of their magic..

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helen fiacon

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