harnessing shadows

The Curse of the Were-Rabbit is an animated film that was released in 2005. It is a spin-off of the popular Wallace and Gromit series, featuring the bumbling inventor Wallace and his loyal dog Gromit. The film revolves around the duo's pest control business, which specializes in protecting vegetable gardens from rabbits. One day, the peaceful town of Tottington Hall is preparing for the annual Giant Vegetable Competition when a mysterious creature known as the Were-Rabbit begins terrorizing the townsfolk's prized vegetable patches. Wallace and Gromit, being the expert rabbit catchers that they are, are called upon to save the day. However, things take a turn for the worse when Wallace becomes bitten by the nocturnal beast and starts to transform into a rabbit himself.

However, things take a turn for the worse when Wallace becomes bitten by the nocturnal beast and starts to transform into a rabbit himself. As the full moon rises, Wallace's transformation becomes complete, and he becomes a giant Were-Rabbit. Now, the townsfolk are faced with a dilemma – how can they save Wallace and stop the Were-Rabbit before it causes more damage? The Curse of the Were-Rabbit is a charming and light-hearted film filled with humor and wit.

Magic Words - by Jonah Berger (Hardcover)

New York Times bestselling author Jonah Berger's cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They're how leaders lead, salespeople sell, and parents parent. They're how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

But certain words are more impactful than others. They're better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?

In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.

Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.

This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you're trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.

Review Quotes

"Words have power - learn to use them to your advantage and watch your career and life change radically! Packed with practical advice and the latest research, Magic Words is the guide you need to hone your words to persuade, sell, and create the life you want." -- Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach and New York Times bestselling author of The Earned Life, Triggers, and What Got You Here Won't Get You There.

Magic Words is astonishing. It delivers an array of tips on how to become a better persuader along with fresh insights into the science of language. This book will fundamentally change how you speak, how you listen, how you write--and maybe even who you are. -- Daniel H. Pink, number one New York Times bestselling author of To Sell Is Human, The Power of Regret, and Drive

This book changed how I speak. It's mind-blowing to see real, scientific research and data that illustrates how we can persuade others, deepen social connections, and increase our impact. Jonah Berger's research combined with his crisp storytelling style is sure to turn this book into a modern classic in behavioral science. -- Guy Raz, podcast host and creator of How I Built This, Wisdom from the Top, The Great Creators, and Wow in the World

I am grateful to be one of the many who have learned from this master teacher. -- Jim Collins, author of Good to Great and coauthor of Built to Last

A riveting read on how the words we use shape the impact we have. Jonah Berger has a knack for making science sparkle, and he doesn't just tell you how to write and speak more persuasively--he shows you. -- Adam Grant, number one New York Times bestselling author of Think Again and host of the TED podcast Re: Thinking

There's a difference between being right and being effective. And a few words make all the difference. If you want to be more persuasive, read this book. -- Scott Galloway, New York Times bestselling author of Adrift and The Four

"Language so surrounds us that, sometimes, we forget it's there. But there are some words that have more power. Magic Words shows us how to use them." -- Charles Duhigg, author of bestsellers The Power of Habit and Smarter Faster Better

Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.

It maintains the signature claymation style that the Wallace and Gromit series is known for, which adds a unique and nostalgic touch to the film. The animation is beautifully done, with attention to detail in the characters' expressions and movements. While the film is primarily targeted towards children, it also appeals to adults with its clever dialogue and references. The storyline explores themes of friendship, acceptance, and overcoming obstacles, making it a heartwarming and enjoyable viewing experience for all ages. The main idea of The Curse of the Were-Rabbit is the adventure that Wallace and Gromit embark on to save their town from the monstrous Were-Rabbit. Through their determination, resourcefulness, and teamwork, they teach us the importance of loyalty and never giving up, even in the face of adversity. The film is a delightful addition to the Wallace and Gromit series, and a must-watch for anyone who enjoys animated films with a touch of humor and charm..

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harnessing shadows