From Comic Book Hero to Corporate Icon: The Story of Duluth Trading Company's Mascot

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Duluth Trading Company is a retail company that specializes in workwear and outdoor clothing for men and women. One of the most recognizable aspects of the company is their mascot, The Duluth Trading Beaver. The Duluth Trading Beaver, also known as "Buck Naked," represents the hardworking and rugged spirit of the brand. The Duluth Trading Beaver is often depicted wearing a flannel shirt, work boots, and a tool belt. The beaver is known for its strong work ethic and ability to build and create. This embodies the values of Duluth Trading Company, which strives to provide high-quality products that are durable, functional, and designed for real work.


Owners pay no booking fees so final price is ALWAYS LESS than other websites. (owners will beat any advertised price)

for our early tour, we are among the first observers in the area, which becomes significant as more and more boats begin crowding around any surfaced whales as the day goes on. I write about the refit in Panama and how it turned out to be really expensive, why a delay because of rigging problems created a crisis with one crew and what the event showed to me and how I will respont my changing my plans slightly and starting a new.

Magic boats sailing adventure

This embodies the values of Duluth Trading Company, which strives to provide high-quality products that are durable, functional, and designed for real work. The mascot has become a beloved symbol of the brand, appearing in advertising campaigns, on merchandise, and at events. It has also become a recognizable and memorable figure in pop culture.

The Magic Boat

One day Ellie builds up the courage to approach an older girl playing on her own in a beached rowboat. Piper has a gift, an imagination so great that she whisks Ellie off on grand adventures, going high in the air, deep below the ocean and everywhere in between in their little blue boat, their magic boat. When Piper has to leave, Ellie discovers she has her own vivid imagination.

“This heartwarming tale encapsulates the childlike happiness of being at the beach.”

– Eight Cousins Bookshop

The Magic Boat is a beautiful book with a special story…Grimard’s illustrations are full of colour and summer sunshine, which perfectly complement this beachy and magical story.”

– Resource Links

“Pearson and Farris’s text is engaging, moving us seamlessly between reality and imagination…Grimard’s pencil and watercolour illustrations are lovely.”

– Canadian Children's Booknews

“The message of reaching out past one’s shyness works well.”

– Kiss the Book blog

"Sensitive and imaginative. Grimard’s bright and exuberant illustrations give life to Pearson and Farris’s gentle text."

– The Globe and Mail

"Can be used by parents and grandparents, teachers and caregivers to plant the idea in the minds of shy children that they can venture forth in life, because life is an adventure. Recommended"

– CM: Canadian Review of Materials

"Pearson and Farris' prose moves seamlessly from the easy unhurriedness of summer play to the weightier awe of discovery. Grimard keeps visual pace with warm watercolors and pencil-sketched shading and lines that feel light but never fluffy, capturing the dynamic fluidity between real and pretend…Infectiously delightful."

– Kirkus Reviews

“A beautiful voyage into the imagination…Schools and homes with pre-school children will find this to be a favorite read.”

„ I sailed with Mo when I was in Greece and I had the a wonderful experience 🫶🏼I felt very welcomed from the beginning, Mo is very chatty and made me feel comfortable immediately. The boat is just perfect and even though it was my first sailing, I must say that I fell in love… Weiterlesen Gabriella Vlashi
Duluth trading mascott

The beaver's friendly and approachable demeanor makes it relatable to customers and enhances the brand's image as a company that understands and caters to the needs of hardworking individuals. In addition to its visual presence, the Duluth Trading Beaver also embodies the company's commitment to customer satisfaction. The mascot is often depicted interacting with customers, listening to their needs, and helping them find the right products for their specific jobs or activities. This personalized approach sets Duluth Trading Company apart from other retailers and contributes to its reputation for excellent customer service. Overall, the Duluth Trading Beaver is a vital part of the brand's identity and success. It represents the hardworking individuals that the company serves and reinforces the company's commitment to quality, durability, and functionality. Through its mascot, Duluth Trading Company is able to connect with customers on a deeper level, creating a loyal customer base and a strong brand presence..

Reviews for "How Duluth Trading Company's Mascot Became a Social Media Sensation"

- Emily - 2 stars - I was really disappointed with the Duluth Trading mascot. I was expecting something fun and engaging, but instead it felt awkward and forced. The mascot didn't seem to have much personality and the costume looked cheaply made. Overall, it just didn't add anything to my shopping experience and I would have preferred if they hadn't used a mascot at all.
- John - 3 stars - The Duluth Trading mascot was just okay in my opinion. It didn't really stand out or make a lasting impression. I think they could have done a lot more with it to make it more memorable and entertaining. The costume itself was fine, but the character design was a bit lackluster. It's not something that would make me want to go back to the store or recommend it to others.
- Samantha - 2 stars - I didn't care for the Duluth Trading mascot at all. It seemed unnecessary and didn't really add any value to my shopping experience. The costume was bulky and awkward, and the character itself didn't have much appeal. I think they could have focused on other aspects of their brand and marketing instead of wasting resources on a mascot that didn't seem to resonate with customers.

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