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Allemann also confirmed the store will follow all safety recommendations, the staff has been trained in them and the amount of people allowed in the store will be limited for the time being. Each style and size is available to try on at the wall which also eliminates the mess from piled up shoe boxes on the floor and a fresh pair will be brought to the checkout for you.
In addition to promoting hair growth, Coco magic shampoo also helps in preventing hair damage and breakage. The natural oils in coconut oil help to moisturize and strengthen the hair, making it less prone to breakage and split ends. This shampoo also provides a protective barrier for the hair, shielding it from the damage caused by heat styling and environmental factors.
There’s a Little Bit of ‘Magic’ in On’s New NYC Flagship — Here’s What Customers Can Expect
On is bringing Swiss footwear to the Big Apple in a major way.
The running-focused brand announced that doors are opening on its New York City flagship today, an innovation-focused location consuming 1,630 square feet of real estate in the NoHo neighborhood on Lafayette Street. The highlight of the shopping experience is the “Magic Wall,” which was created to pair human interaction with the best in technology.
This addition to the shopping experience, On co-founder David Allemann told FN, is in response to a problem that has long plagued footwear retail.
“We thought about how you shop, especially at sports and sneaker stores — it’s a messy process,” Allemann told FN. “You’re looking at shoes and then you’re greeted by one of the advisors, then she or he vanishes to the stock room for five minutes and comes back with a lot of boxes — you have hundreds of boxes in front of you and hopefully it’s the right size. If not, then your advisor vanishes again for five minutes to find the right size. At the end, you spend probably half an hour in that store with very little interaction.”
Related StoriesOn’s “Magic Wall” — which spans nearly the length and height of the store — was added to guide the shopping experience. The front features hidden gait-cycle analysis technology, and with a quick few run strides the customer will be matched with the best shoe for them. The frontside of the Magic Wall allows shoppers to analyze their running styles in seconds right on the store floor. Also, there is an invisible foot scanner with depth cameras that will accurately find your correct size with an accuracy of +/- 1.25 mm.
The front of the “Magic Wall” inside On’s new NYC store. Courtesy of On
The back of the wall allows customers to see all of the shoes and try pairs on without having to wait. Each style and size is available to try on at the wall — which also eliminates the mess from piled up shoe boxes on the floor — and a fresh pair will be brought to the checkout for you.
The store also has changing rooms behind the wall to try on the brand’s apparel. To bring a bit of the Swiss Alps to NYC, the rooms will include a signature Alpine scent and complementing sounds.
Additionally, the theme is carried out through installations including a 3-D-printed boulder that was scanned from the Engadin Valley in the Swiss Alps — a nod to On’s outdoor roots — as well as a water fountain that is filtered to a purity that you get in the Swiss mountains. And customers can find out more about products and installations in the store by using their smartphones to activate the NFC technology.
“The store is simplified and we made it very sleek, which is also connected to our design DNA,” Allemann said. “When you look at how On designs shoes, how we design apparel, it’s inspired simplicity and we felt that should be part of the store experience as well.”
A apparel selection inside On’s flagship in NYC. Courtesy of On
But opening in NYC isn’t as simple as having a footprint in the biggest market. Allemann said On has a connection with the city. After all, the first three retail accounts the brand landed 11 years ago were in the Big Apple.
“For us, it’s so gratifying if we’re in New York running on the High Line or along the Hudson [River] or in an Equinox or whatever to see so many On shoes,” Allemann said. “It’s really fantastic to see, so we wanted to come back and connect with the running community.”
However, the Swiss company did experience some challenges along the way. After a year and a half of planning, COVID-19 delayed the store opening by half a year. “We planned to open early summer but then building stopped and there were a lot of hurdles,” Allemann said.
Despite the setbacks, paired with the economic uncertainty created by the pandemic, On opted to move forward.
“This year we observed the running boom, people who hadn’t long run for a long time started to run again,” Allemann said. “Roger [Federer] joined our brand and there was a moment of mass casualization where everyone — even the ones who didn’t wear hoodies and sneakers before — are definitely wearing a hoodie and sneakers now. That happened on a scale of six billion people.”
He continued, “That was almost a signal for us to accelerate. We even accelerated the launch of our first sneaker, the Cloudnova, to the spring. We said, ‘Let’s push through this storm because when we come out of this it’s going to be more important to more people who just started to run.'”
A look at the back of the “Magic Wall” inside On’s store in NYC. Courtesy of On
What’s more, the NYC store’s format is ready built for today’s safety-first shopping measures. For instance, the shoes are all sanitized overnight and almost every aspect of the store — including checkout — is doesn’t require touch. “There’s a lot of simplification. It’s a situation where you don’t want to spend too much time or have too much physical interaction,” Allemann said.
Allemann also confirmed the store will follow all safety recommendations, the staff has been trained in them and the amount of people allowed in the store will be limited for the time being.
The On flagship in NYC is located at 363 Lafayette St. Hours of operation are Monday through Saturday from 11 a.m. ET to 6 p.m. ET and Sunday from 12 p.m. ET to 6 p.m. ET.
Aside from in-person shopping, On is allowing both NYC residents and visitors to schedule virtual shopping appointments, and will receive product within two to four hours to try from their home before purchasing.
Although this is the latest retail initiative from On, it’s not the brand’s lone effort in 2020. In August, the company teamed up with retailer Fred Segal for a new consumer experience at Fred Segal Sunset in Los Angeles. Within the activation — which On said is in line with its “Performance All Day” mantra — several outdoor, running and lifestyle products are featured.
Aside from in-person shopping, On is allowing both NYC residents and visitors to schedule virtual shopping appointments, and will receive product within two to four hours to try from their home before purchasing.
Coco magic shampoo is suitable for all hair types and can be used by both men and women. Its gentle formula makes it safe for daily use without causing any irritation or dryness. The shampoo lathers well and has a pleasant coconut fragrance, leaving the hair feeling clean, soft, and refreshed after each wash. In conclusion, Coco magic shampoo is a highly effective hair care product that nourishes, revitalizes, and protects the hair. Its key ingredient, coconut oil, provides deep moisture, promotes hair growth, and prevents damage and breakage. Regular use of this shampoo can result in healthier, thicker, and more vibrant hair..
Reviews for "Experience the Magic of Coco with our Shampoo"
1. Jessica - 2 stars
I was really disappointed with the Coco magic shampoo. I had heard such great things about it, but it just didn't work for me. The scent was overpowering and artificial, and it left my hair feeling greasy and weighed down. I didn't see any improvement in the health or appearance of my hair after using it for a few weeks. I ended up having to switch back to my old shampoo because this one just didn't cut it. I wouldn't recommend it.
2. Michael - 1 star
I absolutely hated the Coco magic shampoo. I have a sensitive scalp and this product just irritated it even more. It left my scalp itchy and dry, and I even experienced some hair loss. The scent was also too strong for my liking, and it lingered in my hair for days. After a few uses, I had to stop using it altogether because it was causing more harm than good. Save your money and stay away from this shampoo if you have a sensitive scalp.
3. Sarah - 2 stars
I had high hopes for the Coco magic shampoo, but unfortunately, it didn't live up to my expectations. The formula was too thick and difficult to lather, making it a chore to wash my hair. It also didn't do much in terms of cleansing or nourishing my hair. It left a residue on my scalp and didn't leave my hair feeling clean or refreshed. I was disappointed with the results and wouldn't recommend this shampoo to others who are looking for an effective and easy-to-use product.