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“The children will have free range in our museum on the first and second floor,” Reyes said. “Our second floor is where most of the interactive exhibits and all hands-on things are, and then down on the first floor is our physical education area. That's where we have an indoor sports court and an indoor jungle gym.”
The MHOF has a few different birthday packages available for parties, all called Reggy s Birthday Bash, after the company s very own mascot of the same name. As part of a purpose-driven effort, consumers can visit the chain s Instagram story on June 13 and 14 and share a birthday memory via the add yours sticker, with McDonald s donating 5 to RMHC up to 200,000 for every picture shared.
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McDonald’s brings back Grimace for birthday party nostalgia
McDonald's is going all-in on a campaign around Grimace's birthday as a way to tap into consumer nostalgia around childhood birthday celebrations at the chain and its amusement locations called PlayPlaces. Nostalgia has been a key part of McDonald's recent marketing efforts — from its McRib Farewell Tour to its adult Happy Meals — as the brand looks to engage with consumers around positive memories during a period that is particularly fraught on several socioeconomic fronts.
"Our fans have amazing childhood memories of their birthdays at McDonald's. and Grimace's Birthday is all about paying homage to the amazing, fun moments we all share," said Tariq Hassan, chief marketing and customer experience officer at McDonald's USA, in a press release. "We're excited to put a modern spin on these memories to continue to drive McDonald's relevance with a new generation. Grimace is the perfect lovable icon to have McDonald's meet our fans at the intersection of nostalgia and culture."
The multifaceted campaign utilizes several tactics and digital channels that have been central to marketer efforts in recent years. In collaboration with Krool Toys, McDonald's will release a free-to-play video game, available on desktop and mobile, that lets players race around classic McDonald's birthday scenes as Grimace looks to find mascot characters like Birdie and Hamburglar. The brand will also release Grimace-inspired merch on its e-commerce site, GoldenArchesUnlimited.com.
On mobile, Snapchat users will be able to use the platform's Scan technology to unlock a special AR experience when scanning the chain's Golden Arches. The brand will also promote a telephone number, referred to by the brand as Grimace's "personal phone number," for a text-based activation. As part of a purpose-driven effort, consumers can visit the chain's Instagram story on June 13 and 14 and share a birthday memory via the "add yours" sticker, with McDonald's donating $5 to RMHC (up to $200,000) for every picture shared.
A new 30-second spot, narrated by Brian Cox and soundtracked by Mase's "Feel So Good," shows Grimace's birthday celebrations in years past, nodding to restaurant designs and consumer behaviors that have changed over the years.
The Grimace Birthday Meal includes fries, the choice of a Big Mac or 10-piece Chicken McNuggets and — in a first for the brand — a limited-edition purple shake.
Recommended Reading
- Deja vu? McDonald’s adult Happy Meals raise specter of past promos run awry By Peter Adams • Updated Oct. 10, 2022
- McDonald’s double dips on nostalgia with ‘Farewell Tour’ for McRib By Peter Adams • Oct. 25, 2022
Definition: an unrestrained often licentious celebration
Etymology: The proper noun “Saturnalia” is the Latin name for the Roman festival honoring Saturn during the month of December. The common noun was first used in the 1590s, to mean a “time of merrymaking.”
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Reviews for "Mastering the Art of Textured Hairstyles with Back Magic Hair Spray"
1. Jane - 1 star
I recently purchased the Back Magic Hair Spray based on the recommendations I received. However, I was extremely disappointed with the results. The spray left my hair feeling crunchy and stiff, and it didn't hold my hairstyle in place for more than a few hours. Additionally, the scent of the product was overpowering and unpleasant. I would not recommend this hair spray to anyone who is looking for a flexible hold with natural movement.
2. Mark - 2 stars
I had high hopes for the Back Magic Hair Spray, but unfortunately, it fell short of my expectations. The spray nozzle was difficult to use, and it often dispensed too much product, leaving my hair looking greasy and weighed down. Despite the claims of long-lasting hold, I found that my hairstyle would lose its shape within a few hours, requiring constant touch-ups. I was also disappointed to find that the hair spray left a sticky residue on my hair, making it difficult to restyle. Overall, I would not purchase this product again.
3. Sarah - 2 stars
I was excited to try the Back Magic Hair Spray as I had heard great things about it, but it just didn't work for me. The hold was not strong enough to keep my hair in place, and it didn't provide any volume or lift to my thin, flat hair. I also found that the hair spray made my hair feel dry and brittle, which was not a pleasant sensation. Additionally, the packaging was flimsy, and the nozzle often clogged, making it frustrating to use. I was disappointed with the overall performance of this hair spray and would not repurchase it.
4. Michael - 1 star
I have tried numerous hair sprays in the past, but the Back Magic Hair Spray was one of the worst I've come across. Not only did it fail to hold my thick hair in place, but it also made it look greasy and weighed down. The scent of the spray was overpowering and artificial, which lingered in my hair throughout the day. The nozzle of the bottle was poorly designed, resulting in uneven distribution of the product and wastage. Overall, I would not recommend this hair spray to anyone seeking a reliable and effective hold for their hairstyle.