The Allure of Suspense in Alfred Hitchcock Hour: The Magic Shop

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Alfred Hitchcock Hour: "The Magic Shop" is an episode of the popular American television anthology series, Alfred Hitchcock Presents. It first aired on November 3, 1963, as the seventh episode of the second season of the show. Directed by Robert Stevens and written by James Bridges, the episode tells the story of an aspiring writer who is given a magical typewriter that can bring his stories to life. The episode begins with a struggling writer named Ernie Walters, who is frustrated with his lack of success. He visits a mysterious magic shop owned by a man named Mr. Borelli.


Isaac Newton already knew that passing light through a prism created a rainbow of colors. However, he was the first person to take the experiment to the next stage. He placed a second prism upside down in the path of the rainbow of colors. The colors emerged from this second prism as a single ray of white light. Not everyone appreciated Sir Isaac Newton’s genius. John Keats (1795–1821), the famous English poet, wrote that Newton had destroyed all the poetry of the rainbow by reducing it to prismatic colours.

Nowadays it is thought that each of these colors corresponds to part of the range of wavelengths of energy that can be distinguished by the human eye. Comedy Warm-ups by David Ginn - eBook DOWNLOAD Comedy Warm-ups for Children s Shows, the book that started making kidshows more fun that ever before.

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Borelli. Intrigued by the strange objects in the shop, Ernie decides to purchase a typewriter that Borelli claims has magical powers. Excited by the possibilities, Ernie takes the typewriter home and starts typing a story about a beautiful woman who falls in love with him.

Magic Spell (Hardcover)

Award-winning author and illustrator Julie Paschkis casts a spell to transform word play into an entertaining and hilarious picture book that’s perfect for reading aloud.

With his trusty assistant, Zaza, by his side, magician the Great Aziz can turn
a dish into a fish,
a rose into a hose,
and a wire into a fire.
But when Aziz turns Zaza’s
wig into a pig—
well, he’s gone too far!

This beautifully illustrated picture book by critically acclaimed author and illustrator Julie Paschkis will have readers laughing out loud at this very silly story, all while learning very basic lessons about word play.

About the Author

Julie Paschkis is a painter, textile designer, and award-winning illustrator and author of many books for children, including Vivid: Poems and Notes about Color; Pablo Neruda: Poet of the People by Monica Brown, an Américas Award winner and an Orbis Pictus Honor book; Night Garden: Poems from the World of Dreams by Janet S. Wong, a New York Times Best Illustrated Book; Glass Slipper, Gold Sandal: A Worldwide Cinderella by Paul Fleischman; and Yellow Elephant: A Bright Bestiary by Julie Larios, a Boston Globe–Horn Award Honor Book. She lives in Seattle with her husband. Visit her at JuliePaschkis.com.

Julie Paschkis is a painter, textile designer, and award-winning illustrator and author of many books for children, including Vivid: Poems and Notes about Color; Pablo Neruda: Poet of the People by Monica Brown, an Américas Award winner and an Orbis Pictus Honor book; Night Garden: Poems from the World of Dreams by Janet S. Wong, a New York Times Best Illustrated Book; Glass Slipper, Gold Sandal: A Worldwide Cinderella by Paul Fleischman; and Yellow Elephant: A Bright Bestiary by Julie Larios, a Boston Globe–Horn Award Honor Book. She lives in Seattle with her husband. Visit her at JuliePaschkis.com.

Praise For…

"Kids can't help but find this quite funny, and the possibilities for extension at home or in the classroom are both plentiful and obvious. This is a spell that is swell."
— Kirkus Reviews

"The magic show is a conducive backdrop for using words that otherwise would take Seussical prowess to connect. Anytime there are words that rhyme, Paschkis puts them in colors, which makes it easy for kids to grasp. Paschkis’ whimsical gouache-and-ink illustrations, meanwhile, lend themselves to the whirling, swooping, colorful magic-show setting." — Stephanie Seales
— Booklist online

"Paschkis’s watercolor illustrations are full of energy and movement. The fluid lines and bold colors capture the power struggle between the two wordsmiths with aplomb. Verdict: A phenomenal phonological fun read-aloud. Children will be shouting for an encore performance."
— School Library Journal

  • Juvenile Fiction / Humorous Stories
  • Juvenile Fiction / Fantasy & Magic
  • Juvenile Fiction / Imagination & Play
  • Kobo eBook (April 3rd, 2017): $10.99
First e-book edition © 2011
Alfred hitchcock hour the magic shopa

To his surprise, the woman from his story appears in his apartment. Overwhelmed by the power of his typewriter, Ernie continues to write more stories, each one bringing new characters to life. However, Ernie soon realizes that his creations are not as perfect as he had envisioned. The characters become flawed and unpredictable, causing chaos in Ernie's life. He attempts to destroy the typewriter but is unable to, as it seems to have a will of its own. As the episode progresses, Ernie becomes increasingly terrified and desperate to rid himself of the typewriter. He seeks help from Mr. Borelli, who reveals that the typewriter's magic can only be broken if Ernie writes a story in which he sacrifices himself. Reluctantly, Ernie writes this story, and to his relief, the typewriter and the characters disappear. In the end, Ernie is left alone, realizing the danger of his desire for power and control. He decides to give up his dreams of becoming a famous writer and focuses instead on leading a simple and content life. "The Magic Shop" is a thought-provoking episode that explores themes of power, creativity, and the consequences of playing with forces beyond one's control. It showcases Alfred Hitchcock's mastery of suspense and psychological storytelling, leaving viewers with a chilling reminder of the dangers that can come with the pursuit of one's desires..

Reviews for "Unmasking the Motives: Alfred Hitchcock Hour: The Magic Shop"

1. John - 2/5 - I was really disappointed with "Alfred Hitchcock Hour: The Magic Shop". The plot seemed promising, but it quickly fell flat. The acting was mediocre, and the special effects were laughable. I found myself losing interest halfway through and struggling to finish the episode. Overall, it failed to live up to the quality I expect from Alfred Hitchcock productions.
2. Sarah - 1/5 - "The Magic Shop" episode of "Alfred Hitchcock Hour" was a complete waste of time. The story was poorly developed and lacked any suspense or intrigue. The acting was wooden, making it difficult to connect with the characters. Additionally, the twists in the plot were predictable, leaving no room for genuine surprise or suspense. I was highly disappointed with this episode and would not recommend it to anyone looking for a quality mystery or thriller.
3. Mark - 2/5 - "Alfred Hitchcock Hour: The Magic Shop" left much to be desired. The storyline had potential, but it was poorly executed. The pacing was off, and the dialogue felt forced and unnatural. The acting was subpar and failed to bring the characters to life. There were a few interesting moments, but overall, it was a forgettable episode that did not capture the essence of Alfred Hitchcock's work.
4. Emily - 2/5 - I love Alfred Hitchcock's movies, but "The Magic Shop" episode of Alfred Hitchcock Hour was a disappointment. The concept had promise, but the execution was lacking. The plot felt disjointed and lacked cohesiveness, making it difficult to follow and invest in the story. The acting was also underwhelming, failing to convey the necessary emotions. Overall, it fell short of the suspenseful and captivating experiences I usually associate with Alfred Hitchcock's work.

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