The book "Practical Magic" was written by Alice Hoffman. It was first published in 1995 and has since gained a cult following. The story revolves around the Owens sisters, Sally and Gillian, who come from a long line of witches. The book explores their journey through love, loss, and the challenges that come with their magical abilities. Hoffman's writing style is often described as lyrical and poetic. She brings a magical realism element to the story, blending the supernatural with everyday life.
“They’ve been working with us to develop a magic box and the technicality of that merchandising,” Pinet said, stressing that more retail square footage (at least one back wall and one case line) is necessary to convey the narrative of magic through the point of sale.
Created in partnership with four all-female perfumers from Firmenich, Givaudan and International Flavors Fragrances, the formulas were, indeed, out of the ordinary. Viktor Horsting and Rolf Snoeren of Viktor Rolf might have retired from ready-to-wear they still design couture and bridal collections , but the duo is upping the ante of their fragrance business.
She brings a magical realism element to the story, blending the supernatural with everyday life. The book is set in a small New England town and captures the essence of its characters and the unique world they inhabit. "Practical Magic" was later adapted into a successful film in 1998, starring Sandra Bullock and Nicole Kidman.
Viktor & Rolf Magic Sage Spell Actually Smells Enchanting
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
TL;DR:
An herbaceous, citrusy-smelling perfume that's powerful — and a little tabooIt is, in general, not advised to light things on fire in your place of employment. But I was lucky enough to have once had a boss who didn’t really care about things being generally advised. She was a magic, self-described “woo-woo” leader who spritzed an “infinite love” mist in the conference room before meetings, helped me and my fellow editors interpret our natal astrological charts, and taught me how to clear away any out-of-sorts energy with a sage smudge stick (a bundle of dried sage leaves you light then let smoke as you wave it around the room or your body).
Unfortunately, as much fun as it is to sneak around with a sage stick, and even though I am fully convinced that it really does ward off bad juju or, at the very least, bacteria (I learned that white sage contains antimicrobial properties while I was completing aromatherapy certification), smudging it won’t fly in 99 public scenarios out of a hundred. But Viktor & Rolf’s Sage Spell perfume, part of the brand’s aptly named Magic collection, lets me waft a little sage around all day long. That is, without getting in trouble for being some sort of pyromaniacal aspiring sorceress.
The absinthe-and-sage scent has a clean, green aroma that calls to mind a very chic aftershave. And despite the femininity that its gold-plated, elegantly scripted, celadon-tinted flacon telegraphs, the scent is decidedly unisex and unsweet. In fact, its herbaceous, citrus-drenched sillage is so unapologetically powerful at first spritz that it needs to be applied with a bit of care. This is not the thing to mist with abandon before entering a confined space like a car or elevator, particularly if other unsuspecting humans will be with you. Like fancy wine, it’s at its best when it has a little time to breathe. Or, in this case, work its magic.
Horsting maintained the duo has “always played with the idea of magic, imagination, fantasy [and] creation.”
The movie brought the story to a wider audience and further cemented the popularity of the book. Throughout the years, "Practical Magic" has become a beloved piece of literature for its portrayal of strong female characters, themes of sisterhood, and exploration of love and magic. It continues to resonate with readers who are drawn to its enchanting story and richly developed characters..
Reviews for "Author Spotlight: A Glimpse into the Life and Work of the Writer of Practical Magic"
1. John - 2 stars - I found "Practical Magic" to be a disappointment. The characters were underdeveloped and the plot lacked depth. The story felt predictable and the magical elements were not well explained. Overall, the book failed to captivate me and I struggled to stay engaged until the end.
2. Sarah - 1 star - I really wanted to enjoy "Practical Magic", but I found it to be incredibly boring. The pacing was slow and the writing style didn't draw me in. The characters felt flat and their actions were often illogical. The supernatural aspects of the story were under-utilized and didn't add any excitement. I was incredibly disappointed and wouldn't recommend this book.
3. Michael - 2 stars - "Practical Magic" fell short of my expectations. The romance was cliché and lacked chemistry, making it difficult to become invested in the love story. The plot twists were predictable and the resolution felt rushed. Additionally, the writing style was repetitive and lacked originality. Overall, I was left unimpressed and found the book to be forgettable.
4. Emma - 3 stars - While I didn't hate "Practical Magic," it didn't leave a lasting impression either. The characters were somewhat interesting, but their development felt surface-level. The story jumped around too much, making it difficult to follow at times. The concept of magic was intriguing, but it was never fully explored. While the book had potential, it ultimately fell flat for me.