Dear readers, I hope this note finds you well. Today, I would like to address a topic that has piqued the curiosity of many: when will magic keys be making a comeback? Magic keys have always fascinated us, whether through fairy tales or movies. They hold the power to unlock hidden doorways, reveal secrets, and transport us to enchanting realms. However, in recent years, the concept of magic keys seems to have taken a backseat in popular culture. While it is true that magic keys are not as prevalent as they once were, it is important to remember that magic, in all its forms, has a way of resurfacing when the world needs it the most. Just like the tides, the popularity of magic keys ebbs and flows.

Disneyland Resuming Magic Key Sales in January 2024!

Disney has announced the resumption of Magic Key Annual Passes for Disneyland and California Adventure in January 2024! This post covers pricing, dates, details, past precedent, and everything else you might want to know.

As a quick recap, Disneyland Resort has resumed sales of Magic Keys several times in the last year–but it’s usually just ‘select’ tiers of Annual Passes. Around this time last year, sales briefly resumed without notice, and there was instantly a flood of demand and a virtual queue to access the sales page with a wait time measured in hours.

A few months later, Disneyland again resumed Magic Key sales. Within 5 days, AP sales had once again been paused on the Believe, Enchant and Imagine Keys. Even though those tiers sold out, demand was noticeably lower with the virtual queue not being nearly as bad. Most significantly, sales of the Inspire Key weren’t paused until last September–the longest duration of availability for any Magic Key since APs returned. Since then, all tiers of Magic Keys have been sold out and “available for renewal only.”

Despite being sold out, this didn’t stop Disneyland from increasing prices of Annual Passes during the recent round of that at the start of the new fiscal year. Here’s a breakdown of current 2024 prices vs. 2023 costs:

• Inspire Magic Key: $1649 (was $1599)
• Believe Magic Key: $1249 (was $1099)
• Enchant Magic Key: $849 (was $699)
• Imagine Magic Key: $499 (was $449)

Those will be the prices for each tier of the Magic Key when Disneyland Annual Pass sales once again resume on January 10, 2024!

The Magic Key virtual queue waiting room is NOW OPEN. You can join here: https:// disneyland.disney.go.com/passes

All 4 Magic Key Annual Pass types will be available for purchase starting on January 10, 2024. As always, they are subject to selling out and there’s likely to be a lengthy virtual queue when AP sales resume.

For everything else you need to know about Disneyland’s Annual Passholder program before you purchase, see our comprehensive Guide to Disneyland Magic Key Annual Pass: 2024 Prices, Perks, Blockout Dates & Discounts.

For reference, we predicted in When Will Disneyland Resume Magic Key Annual Pass Sales? that sales would restart on January 15, 2024. So we were off by 5 days. But we also thought that Disneyland would want to wait until after the Disneyland Half Marathon, rather than resuming right after Los Angeles and Orange County schools go back into session from winter break.

Restarting Magic Key sales on January 10, 2024 means one of two things: that Disneyland is eager to sell more Magic Keys and doesn’t really care about the runDisney race and how it’ll impact crowds, or that internal forecasts aren’t really calling for the Disneyland Half Marathon to move the needle all that much. It could be a mix of both.

Regardless, we’re not the least bit surprised to see Magic Key sales resume in early 2024. Due to California’s slower reopening than Florida, pent-up demand at Disneyland has lagged Walt Disney World. But if the latter is any indication, Disneyland is likewise going to hit a wall in early 2024, and will need to pull its own “levers” to entice back locals and tourists. Resuming Magic Key sales and offering more AP appreciation is probably one way of achieving that.

To that point about pent-up demand, we also previously said there’s a “good chance” that the next time Magic Key sales resumed would be the last time. Stated differently, that Annual Passes won’t sell out in January 2024.

For reference here, Walt Disney World (finally) resumed Annual Passes last spring right as pent-up demand was dying down. Despite a warning that APs would sell out the day of release, that still has not happened. There was a multi-hour virtual queue to purchase and the system crashed once or twice on day one, but Annual Passes have been available ever since. So that’s kind of the basis for our thinking when it comes to AP sales in a post-pent-up demand environment.

With that said, we did crouch our prediction with the words “good chance.” Disneyland is very different from Walt Disney World, with a more massive local fanbase and huge population centers (with lots of disposable income) in LA and OC (and beyond). So I wouldn’t necessarily put money on Magic Keys staying available perpetually just because it happened in Florida. I am pretty confident that they’ll be perpetually available by the end of this year, but perhaps not this go-round. After all, several tiers of Magic Keys have not been available for purchase since last spring. That’s a long time!

Given the lengthy virtual queue and how quickly sales were paused before, you should absolutely join the virtual queue ASAP once it goes live. All of the predictions and speculation above are fun in theory, but that’s what I’d actually do if I didn’t already have a Magic Key.

In reality, how long Magic Key sales will continue is anyone’s guess. The downside of trying to buy on January 10, 2024 is that you might be in a virtual queue for 8-10 hours versus ~15 minutes if you instead wait until the following morning at 6 am. The downside of waiting until then is that sales may have already concluded.

The rational side of me says that there’s no way Magic Keys will sell out on January 10, 2024 and that it would be so much simpler and less stressful to simply purchase in the wee hours of January 11. That would mean way less friction and wasted time, taking a matter of minutes rather than hours.

But then there’s the emotional side of me who isn’t that much of a gambler. That side would win out, and I’d find myself in a 4+ hour virtual queue along with every other Disney fan not willing to take the risk.

As for theories as to why Magic Key sales keep being paused for so long, one is that the company is embracing the “Disney Vault” strategy of creating demand through scarcity, or rather, perceived scarcity. It’s possible that Disneyland has survey data showing a high dissatisfaction rating among Magic Key purchasers and low intent to renew.

That wouldn’t be the least bit surprising, especially with the difficulty some APs have reported in securing reservations. However, if these same fans believe they might not be able to simply purchase passes at their leisure down the road, they might err on the side of caution and renew when their time comes.

In our view, the biggest factor is most likely demand. Disneyland theme park reservations have been hard to book for months, with many dates–even in what should be the off-season filling up far in advance. Availability is definitely getting better, but part of that is probably due to the fact that the most popular Magic Keys have only been sold intermittently for the last year.

It’s also not as if Disneyland is setting aside availability for buyers of regular tickets and the parks are going mostly empty despite the lack of AP reservations. To the contrary, our consistent experience at Disneyland for the last year has been higher than normal ‘feels like’ crowds and congestion.

Diminished reservation availability has been exacerbated by the fact that Disneyland still is operating below 100% capacity. It’s not as bad as it was 2 years ago, but some shows are still dark, not all atmospheric entertainment is back, and not every venue in the park (dining, in particular) is fully efficient due to staffing shortages.

This is mostly “invisible” to guests and may seem insignificant in the grand scheme of things–but it’s actually reducing attendance limits by a meaningful amount. Suffice to say, the self-imposed limitations on attendance impact Magic Key sales, as Disneyland would (understandably) rather prioritize regular ticket buyers who spend more per visit.

Ultimately, it’ll be interesting to see what happens with Magic Key pass purchases going forward. Will there be another virtual queue lasting well into the evening ? Or, have many locals gotten their Disney “fix” (or were most able to purchase APs when they were on sale last year)? Will the higher prices result in a significant number of people being priced out, or is there an insatiable desire for all things Disney among locals? Will former Magic Key Passholders take a wait and see approach, or will the ‘Disney Vault’ perceived scarcity strategy spike sales even further?

As we’ve said in countless posts, it’s still our belief that things aren’t too far from normalizing. (You might call it wishful–or delusional–thinking!) At some point, pent-up demand fizzles out, inflation on necessities influences discretionary spending, and the stimulus money plus what people saved during the pandemic is going to be depleted. Perhaps Disney is anticipating–or already seeing–the same, and that explains the return of Magic Keys.

Planning a Southern California vacation? For park admission deals, read Tips for Saving Money on Disneyland Tickets. Learn about on-site and off-site hotels in our Anaheim Hotel Reviews & Rankings. For where to eat, check out our Disneyland Restaurant Reviews. For unique ideas of things that’ll improve your trip, check out What to Pack for Disney. For comprehensive advice, consult our Disneyland Vacation Planning Guide. Finally, for guides beyond Disney, check out our Southern California Itineraries for day trips to Los Angeles, Laguna Beach, and tons of other places!

Your Thoughts

What do you think about the Magic Key sales resuming? Will you buying an Annual Pass or not? If so, which one? If not, why not? Thoughts on the price increases, blockout dates, or anything else? Have you had difficulty making Disneyland park reservations? Do you agree or disagree with our assessment? Any questions? Hearing your feedback–even when you disagree with us–is both interesting to us and helpful to other readers, so please share your thoughts below in the comments!

NEWS: Disney Pauses New Sales of Magic Key Passes

The sale of Magic Key Passes has gone through quite the journey over the past few years. Passes went on sale in August of 2021, only to be paused in May 2022. Then, they resumed in November of 2022 and were partially paused soon after. Sales resumed again in January and April of 2023, but now the situation has CHANGED.

As of April 14th, only the Inspire Key was available for new purchases and all other Magic Keys were available for renewal. But now it seems ALL Magic Key passes are unavailable for new purchases.

On the Disneyland website, it now shows that the passes (including the Inspire Key) are available for “renewal” but not for new purchases.

The Imagine Key, which is only for Southern California residents in certain zip codes, is also listed as “renewal only.”

So if you were hoping to buy a NEW Magic Key pass, it seems you’re out of luck…for now.

Disney announced in January of 2023 that Disneyland Resort would be making “select Magic Key passes available for new sales from time to time throughout 2023 as pass inventory becomes available.” That’s what happened in January and April. So it’s possible that some or all Magic Key passes might become available again for new purchases in the future. We’ll keep an eye out for updates.

Magic Key Popcorn Bucket

In the meantime, if you have an existing Magic Key pass, it appears renewals continue to be available (and you might want to renew given the uncertainty of new pass sales).

We’ll continue to look for updates on the situation and let you know what we find. If you are a Magic Key passholder, click here to see what EXCLUSIVE Haunted Mansion souvenir you can pick up, and stay tuned for more Disney news.

Are you a Magic Key passholder? Tell us in the comments!

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Disneyland Resort Resuming Sales of All Levels of Magic Keys on April 11

The Disneyland Resort announced today that it will be resuming sales of all its Magic Keys on Tuesday, April 11, 2023. The announcement, made on social media, comes shortly after it was announced that Annual Passes are resuming sales at Walt Disney World Resort. This means that all four levels of Magic Keys will be once again on sale at Disneyland.com/MagicKey. This includes:

• Inspire Key
• Believe Key
• Enchant Key
• Imagine Key

The following post was made on the Disneyland Magic Key social media:

All four Magic Key pass types will be available for purchase starting tomorrow, April 11, no earlier than 9a PST! As a #MagicKeyHolder, you can experience the Disneyland Resort again and again, with Magic Key holder offerings and benefits.

Visit Disneyland.com/MagicKey to learn more about the different pass types, benefits and how to purchase.

The four levels of Magic Keys and their prices can be found here:

Just like the tides, the popularity of magic keys ebbs and flows. The absence of magic keys in our daily lives is not indicative of their extinction, but rather a temporary retreat. Magic, in all its wonder, often finds a way to rekindle the flame of curiosity within us.

Magic Key Prices

• Inspire Key $1,599
• Believe Key $1,099
• Enchant Key $699
• Imagine Key $449

Monthly payment options are available for all levels of the pass with a 0% APR for eligible California residents.

It may be through the discovery of an ancient artifact or the emergence of a new legend. It is worth mentioning that the concept of magic keys has been reinvented and reimagined countless times. Throughout history, different cultures have given rise to their own versions of magical keys, each imbued with unique properties and meanings. Thus, while the traditional idea of magic keys may have faded, new iterations continue to capture our imagination. As we navigate the complexities of the modern world, it is natural to yearn for a touch of magic in our lives. The appeal of magic keys lies in their ability to offer a sense of adventure and escapism, reminding us that there is more to our reality than meets the eye. In conclusion, while magic keys may not be as commonplace as they once were, their allure remains undiminished. Their return is not a matter of if, but rather when. As long as the human spirit continues to seek wonder and embrace the unknown, the magic of keys will find its way back into our lives, unlocking doors we never knew existed. Wishing you all a touch of magic on your journey, [Your Name].

Reviews for "The Return of Magic Keys: An Exploration of the Possibilities"

1. Sarah - 2/5 stars

I was really disappointed with "When are magic keys coming back". The story was slow-paced and lacked excitement. The characters were also poorly developed and I found it difficult to connect with them. The writing style was dull and repetitive, making it hard to stay engaged. Overall, I didn't find anything memorable or enjoyable about this book.

2. Mike - 3/5 stars

"When are magic keys coming back" had an interesting concept, but it fell short in execution. The plot felt disjointed and confusing at times, making it hard to follow along. The author tried to incorporate too many elements without fully exploring any of them, leaving the story feeling rushed and underdeveloped. While there were some redeeming moments, overall, I was left feeling unsatisfied with this book.

3. Emily - 2/5 stars

I had high hopes for "When are magic keys coming back", but unfortunately, it didn't live up to my expectations. The writing style was uninspiring and lacked depth. The dialogue felt forced and unnatural, making it difficult to believe in the characters and their interactions. The pacing was also off, with certain parts dragging on while others felt rushed. Overall, I found this book to be underwhelming and struggled to finish it.

4. Alex - 1/5 stars

"When are magic keys coming back" was a complete disappointment. The plot was predictable and lacked any originality. The characters were one-dimensional and lacked depth, making it hard to care about their fates. The writing itself was mediocre at best, with plenty of grammatical errors and awkwardly phrased sentences. I found myself skimming through most of the book, hoping for something to redeem it, but unfortunately, it never came. I would not recommend wasting your time on this book.

The Future of Magic Keys: Looking Beyond their Disappearance