Tower 28 magic is a concept that refers to the magical energy that surrounds the famous Tower 28. Located on the coast of Santa Monica, California, Tower 28 is not just a historic landmark, but also a hub for mystical energies. It is believed that the tower acts as a conduit for magical energy, attracting and amplifying the spiritual vibrations of the surrounding area. Many practitioners of magic and individuals with a spiritual inclination visit the tower to experience and harness this energy. The exact origins and nature of Tower 28 magic are shrouded in mystery. Some claim that the tower was built on a sacred site, while others believe that it was imbued with magical properties through intentional rituals or naturally occurring energy ley lines.

Tower 28 magic

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Orders are typically processed in 1-2 business days. Orders placed on Saturdays, Sundays, and Statutory Holidays will be shipped out the following 1-2 business days. *Please note that we are currently experiencing high order volumes due to the busy holiday season and orders may be delayed. Once your order ships, you’ll receive a shipment notification email with a tracking number so you can follow your items’ journey if you feel like it. You can also keep tabs on the status of your order, just sign into your “Account" on our website. Keep in mind that it sometimes takes our carrier takes 1-2 business days to update the tracking for your order. So if you don’t see it right away, don’t panic, good things take time. Standard shipping within the United States takes 4-8 days. However, due to increased order volumes, you may experience delays with your package. If you do not receive your items within 14 days of placing your order (in the USA), or within 28 days of placing your order (in Canada), please reach out to us at [email protected]. We’re on it! Just be sure to include your order number in the email and we’ll look into it and get back to you asap.

We’re very worldly, but for now, we only ship domestically to the 50 states and Canada. But it’s not forever! We’re working hard to expand to other countries and we’ll let you know when we’re there.

Tower 28 is designed especially with the needs of sensitive skin in mind, but is good for all! All of our products are allergy + dermatologist-tested, and formulated to be non-comedogenic (aka won't clog pores), non-irritating, and fragrance-free. We're the 1st and ONLY beauty brand to 💯 follow the National Eczema Association's Ingredient Guidelines, ensuring that our products are safe for even the *most* sensitive skin types.

We sure are! Tower 28 Beauty gets its name from a real lifeguard tower (get it?) on the beach in Santa Monica (more on the story here), so clearly safety matters to us big time. All of our products are made with ingredients that won’t harm your skin or health —stuff like formaldehyde, talc, parabens, sulfates, and more. We test all of our products for safety, AND we verify everything with 3rd party organizations like the National Eczema Association. Don’t worry, your skin is safe with us!

We make our products domestically in the United States, as well as Canada, Italy, and the Czech Republic.

Sun safety tip! Our products are sensitive to sun exposure. Please make sure to store them in cool, dry places!

FYI, all of our products use safe and effective full-spectrum preservatives to ensure shelf stability and safety. Please refer to product labels and follow period-after-opening guidelines.

We love smelling good but fragrances can cause redness, itchy skin, and sometimes hives in those with sensitive skin (not cute). So to err on the safe side, our makeup and skincare are always made without added fragrance or essential oils.

One of our company values is kaizen: a Japanese term meaning "change for the better" or "continuous improvement."

We avoid excess packaging for all products, by omitting mirrors, false bottoms, pans, and paper inserts. We also work with a certified carbon-neutral packaging printer and use FSC-certified paper from sustainably managed forests with low-VOC plant-based inks (instead of petroleum-based inks which have a much harsher impact on the environment).

Our shipping boxes are made from 98%+ recycled paper our padded mailers are cushioned with recycled fibers instead of bubble.

All of our plastic product packaging is made from at least 50% PCR (post-consumer resin, aka recycled plastic!), which helps divert waste from landfills and reduce the end-user responsibility associated with recyclable or compostable materials.

We hope you love Tower 28 as much as we do! But if you don’t, that’s okay too. If you’re not completely satisfied with your items, we provide an exchange/refund for any product ordered from tower28beauty.com within 30 days of purchase. Just contact us at [email protected] (don’t forget to include that order number!) with the products you'd like to exchange/return and we'll take it from there. Once your refund is processed, a credit will automatically be applied to your credit card or original method of payment within 5-10 business days. And voila, it’s like it never happened. *Please note that original shipping charges will not be refunded. All gift cards and trial products are final sale. Gift Returns If you would like to return products that you received as gifts, we require proof of purchase.

Regrettably, we are unable to accept online returns for products purchased elsewhere. Please check with the original place of purchase for their return policy and feel free to send a note to [email protected] if you have any questions!

Magic Hour

Tower 28 Magic Hour is a moderately warm-toned, light-medium peach with a luminous finish. It is a permanent blush that retails for $20.00 and contains 0.158 oz.

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• Editor's Review
• Top Dupes
• Claims / Ingredients
• Browse this Formula

Tower 28 Magic Hour BeachPlease Lip + Cheek Cream Blush ($20.00 for 0.158 oz.) is a soft, dusty pink-coral with warm udnertones and a dewy sheen. It had semi-sheer, buildable pigmentation (up to semi-opaque coverage) that adhered evenly to bare skin and blended out nicely.

The texture felt lightly creamy, slightly thicker than other shades in the range, but it wasn't heavy or too thick to the point that it impacted application. I noticed that the surface of mine seemed to have a bit of grittiness to it, which likely was wax bloom, but was fine underneath (I would imagine you could exchange it, I just didn't bother).

As a blush, it worked well on bare skin as well as on top of foundation as it did not lift up base products or create cakiness. It stayed on well for eight hours before fading visibly. As a lip product, it applied somewhat unevenly and was very prone to catching on imperfections and separating along my lip lines; it lasted for two hours at best and felt non-drying.

FURTHER READING: Formula Overview, which is a detailed review of the range as a whole.

Magic Hour

P Permanent . $20.00.

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• Brand Description
• Ingredients

BeachPlease blush delivers buildable color in a luminous, second-skin finish. This silicone-free formula is made with skin-loving, plant-based ingredients like green tea extract and aloe vera extract to give skin support with every application.

Hydrogenated Polyisobutene, Zea Mays (Corn) Starch, Ricinus Communis (Castor) Seed Oil, Polyhydroxystearic Acid, Helianthus Annuus (Sunflower) Seed Wax, Diisostearyl Malate, Triisostearyl Citrate, Microcrystalline Wax (Cera Microcristallina), Jojoba Esters, Butyrospermum Parkii (Shea) Butter, Orbignya Oleifera Seed Oil, Oryza Sativa (Rice) Bran Extract, Helianthus Annuus (Sunflower) Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Camellia Sinensis Leaf Extract, Chamomilla Recutita (Matricaria) Flower Extract, Aloe Barbadensis Leaf Extract, Carthamus Tinctorius (Safflower) Seed Oil, Acacia Decurrens Flower Wax, Persea Gratissima (Avocado) Oil, Rosa Canina Fruit Oil, Glycine Soja (Soybean) Oil, Tocopherol, Polyglycerin-3, Caprylyl Glycol, Ethylhexylglycerin. MAY CONTAIN: Iron Oxides (CI 77491), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Red 7 Lake (CI 15850), Red 22 Lake (CI 45380), Red 30 Lake (CI 73360), Titanium Dioxide (CI 77891).

Disclaimer: Ingredient lists are as available by the brand (or retailer) at the time of publishing. Please always check product packaging, if it exists, for the ingredient list applicable to the product you're purchasing, or the brand or retailer's website for the most up-to-date ingredient list.

Auxiliary Beauty

Some claim that the tower was built on a sacred site, while others believe that it was imbued with magical properties through intentional rituals or naturally occurring energy ley lines. Visitors to the tower report experiencing a range of phenomena associated with magic and spirituality. These include heightened intuition, increased energy levels, and a sense of calm and peace.

Dress, Paint, Patches, Setting of Eye-brows, and licking the Lipps with Red.

Tower 28 BeachPlease Luminous Tinted Balm in Magic Hour

Last summer, I got rid of my Illamasqua cream blush in Zygomatic, one of my all-time favorite beauty products, which I’d bought in the UK in June of 2014. I hadn’t noticed a change in its appearance, smell, or performance, but I felt increasingly uncomfortable smearing a six-year-old cream blush on my face. Unfortunately, Illamasqua is no longer available in the United States and I don’t exactly have international travel plans, so I started looking for a replacement. (Correction, 6/7/21: Illamasqua actually is available in the US and I ended up ordering a new Zygomatic. Lol.)

Zygomatic filled a very specific niche: it was my perfect nude blush, a slightly cool-toned beige that harmonized with my coloring and worked well with both warm and cool colors elsewhere on my face. Most beige blushes on the market lean either warm and peachy or noticeably pink. But I recently became aware of the cream blushes from the newish beauty brand Tower 28, and one of them, Magic Hour, looked very similar to Zygomatic. So when I was in Cleveland earlier this week, I popped into Sephora and was pleased to find Magic Hour in stock, and here it is!

I knew almost nothing about Tower 28 before buying Magic Hour—that’s what I get for not being on TikTok, I guess—so I had to do some research for this post. Founded in 2019 by Amy Liu, who previously worked in marketing at such beauty brands as Smashbox and Josie Maran, Tower 28 made it into Sephora this past January, just a year and a half after its debut. (You might assume that Liu is a Gen Z influencer type, but she’s forty-one and has a mere 1,727 Instagram followers! It’s refreshing to see a new beauty brand that doesn’t have a famous figurehead.) Tower 28 currently offers just a few products, all at a midrange price point: lip glosses in jelly and milky formulas, cream blushes, a cream bronzer and shimmer-free cream highlighter, and a setting spray.

I’d describe the brand’s aesthetic as “minimalist ’80s,” which sounds like a contradiction in terms but somehow works: slim, clear packaging, sheer but vivid color products, and California-vaporwave boxes. (Tower 28 is a lifeguard tower in Santa Monica, apparently.) That neon typeface with the squiggly W is graphic-design gold:

One reason why Tower 28 entered Sephora so soon is that Liu created the brand with sensitive skin in mind, so it fits nicely into the “Clean at Sephora” initiative, which pushes “clean beauty” products formulated without parabens, mineral oils, and other ingredients that have acquired a bad rap in recent years. Frankly, I find the whole “clean beauty” movement kind of silly: many of the allegations against the stigmatized products (for instance, that parabens cause cancer) haven’t been scientifically proven, and the American cultural obsession with “clean” products and foods seems to me to dovetail with growing anti-vaccine and other anti-scientific sentiments.

Also, the reason my Illamasqua Zygomatic lasted six and a half years without growing mold? Parabens. Since the paraben-free Magic Hour won’t last anywhere near as long, I feel a certain pressure to use as much of it as possible before its inevitable demise.

On to the review!

The BeachPlease blushes cost $20 for 4.5 grams; by contrast, the Fenty Cheeks Out cream blushes are $20 for 3 grams, so you’re getting a pretty good deal with Tower 28. The clear packaging is aesthetically pleasing, but it doesn’t feel particularly sturdy. I love bringing cream blushes with me when I travel (here’s hoping I get the vaccine before too long and can actually go somewhere this year), but I’d hesitate before tossing Magic Hour into a makeup bag with dozens of other products. This is also the kind of blush that’s a real bitch to open: you have to either jam your fingernail into the latch or wrench open the compact while holding the sides. Why do I have a hunch that the hinge will break within a year? [Update, 3/10/22: The hinge did indeed break, and I now have to hold the compact together with a rubber band.]

Tower 28 describes Magic Hour as a “sun-kissed rosy nude” (I thought were no longer using the word “nude” as a general descriptor for light beige makeup in 2021, but hey). Unfortunately, Magic Hour leans warmer and peachier in swatches and on my face than it does in the pan. Below, I’ve swatched Magic Hour with a few other blushes in the peachy-browny-pink family, and it looks almost orange next to the other three. It also has the heaviest and most pigmented formula by far: that’s one swipe of Magic Hour with two or three of all the others.

L-R: ColourPop Super Shock Cheek in Aphrodisiac, Milk Lip + Cheek Color in Werk, Magic Hour, Tarte Paaarty. Aphrodisiac is a cream-to-powder blush, Werk is a cream, and Paaarty is a powder.

Magic Hour has an odd texture that I don’t think I’ve encountered in any other cream blush: it’s sort of sticky. When I tap lightly on the blush, my fingertip clings to the surface and comes away with a sizable dab of product stuck to it. Here’s a closeup of Magic Hour’s texture after I swirled my finger around; I believe the tiny bumps on the surface of the pan are harmless wax bloom. (Interestingly, Temptalia noticed the same thing on her own pan of Magic Hour.)

Because Magic Hour’s formula is on the thicker side, application isn’t as easy as the “tap tap + blend!” (tapotez + estompez!) method advocated on the label. As with my Fenty blush, I have to exert a certain amount of force to blend the color seamlessly into my cheeks, which are fairly dry. Fortunately, Magic Hour sets quickly on my skin and doesn’t feel at all tacky when I touch my cheek.

I have the hardest time getting the blush to show up in photos! Below, I’m wearing three layers of Magic Hour; the color is more evident in person, but still not clownish. It’s the sort of blush that’s almost impossible to over-apply. On my face, Magic Hour reads as a slightly warm-toned (not rosy, but not quite peachy) flush; I anticipate wearing it often in the spring and summer.

Magic Hour has decent longevity on my cheeks, though I find myself wanting to touch it up around the five-hour mark. Tower 28 claims that the BeachPlease blushes have “a natural luminous finish,” which I think would be accurate on skin less dry than mine. On me, Magic Hour is basically matte, though not in a bad way: it does indeed look natural. Below, I’m wearing about two layers of Magic Hour with Glossier Haloscope in Quartz, and you can tell by the finish where the highlight ends and the blush begins:

By the way, this product is advertised as a “luminous tinted balm” that works on both cheeks and lips. Tower 28 has a lot of nerve making that claim, because Magic Hour doesn’t even come close to being a functional lip product. It feels gooey, clumps up on every dry spot, and emphasizes lip lines, and the color is straight out of 2009 concealer-lips hell:

I have mixed feelings about Magic Hour. I do think it looks nice on me (on my cheeks, at least; let’s forget that lip swatch ever happened), and I’m sure I’ll get a lot of use out of it, but I’m sad that the color isn’t quite what I expected. And since I’m not a huge fan of the thick, tacky texture, I don’t plan to buy any more shades in this formula. Maybe I’ll just have to repurchase Zygomatic after all…

Some even claim to have witnessed supernatural occurrences or communicated with otherworldly entities when within the vicinity of the tower. Tower 28 magic is not limited to specific magical traditions or practices. People from various spiritual backgrounds visit the tower, bringing their own unique rituals and intentions. Some use the energy for healing purposes, while others seek guidance and clarity through divination practices. Whether the tower truly possesses magical qualities or is simply a product of belief and collective imagination, the fact remains that Tower 28 has become a symbol of magic and spiritual connection for many. It has gained a reputation as a sacred space where individuals can tap into supernatural energies and explore their own spiritual journeys. In conclusion, Tower 28 magic is a mysterious and intriguing concept associated with the historic Tower 28 located in Santa Monica. It is believed to be a source of magical energy that attracts visitors from various spiritual backgrounds. Whether it is a result of ancient rituals or natural forces, Tower 28 continues to captivate the imagination of those seeking mystical experiences..

Reviews for "Master the Art of Natural Makeup with Tower 28's Magic Collection"

- Sarah - 2 stars - I have heard so much hype about the Tower 28 magic, but when I tried it, I was extremely disappointed. The texture was way too sticky and it made my skin feel greasy. It didn't provide any coverage and it actually emphasized my pores. I have oily skin and this product made my face look like an oil slick within a couple of hours. I definitely do not understand the hype and will not be repurchasing.

- Emma - 1 star - I don't understand the buzz around Tower 28 magic. It did absolutely nothing for me. The color selection is extremely limited and none of the shades matched my skin tone properly. The formula is very heavy and felt like it was sitting on top of my skin rather than blending in. It also didn't last on my face and needed frequent touch-ups throughout the day. Overall, a big disappointment and a waste of money.

- Mike - 2 stars - Tower 28 magic claims to be a magic product, but it's anything but. I found the formula to be very drying on my skin, to the point where it emphasized my dry patches and made my skin flaky. The coverage is also minimal, so if you have any blemishes or redness, this product won't do anything to hide them. Additionally, I didn't like the scent of the product, it was too chemical-like. I won't be purchasing this again and would not recommend it to others.

Unlock the Magic: Tower 28's Secret to Long-Lasting Makeup