The Mascot's Impact on Branding: How it Shapes the Image of the 2018 Games.

By admin

The mascot for the 2018 FIFA World Cup in Russia was a wolf named Zabivaka. Zabivaka, which means "the one who scores" in Russian, was chosen as the official mascot through an online vote. The design of the mascot features a cute and friendly looking wolf wearing a red T-shirt with "RUSSIA 2018" written on it. Zabivaka is shown to be playing with a soccer ball, symbolizing his love for the sport. The main idea behind the mascot is to represent the spirit and enthusiasm of football fans in Russia and around the world. Zabivaka was designed to appeal to both children and adults, and his playful nature reflects the joy and excitement associated with the World Cup.



The Mascot 2018 Cabernet Sauvignon, Napa Valley

The Mascot is a Napa Valley Cabernet Sauvignon made from distinct hillside vineyards; specifically the younger vines of BOND, Harlan Estate, and Promontory. It started out as a small project shared among the family, winemaking team, and close friends. Drawing fruit from blocks of recently replanted vineyards, The Mascot shares a glimpse into the evolution of its parent estates: a youthful snapshot of their future… With an athletic balance of energy and density, The Mascot is expressive and approachable early in its life with the potential to evolve long into the future…
Following a vintage full of changing conditions and demanding decision points, the steady and pleasant progress of the 2018 vintage left our team, at times, in limbo. Contradictory as it may seem, the dramas that sometimes punctuate the definitive action; yet the tranquil succession of weeks that emerged between spring and fall in 2018 left almost entirely open the question of when to harvest. Healthy rainfall in March and April preceded a benevolent summer, whose mildness was interrupted only briefly by a few warming periods. The fruit of the young vines maintained a measured balance that gave the team little indication that harvest was imminent. Fog and temperate days followed in September, when – relying more on instinct than empirical cues – we began to pick. This judgment – as well as the gentle nature of the season – is confirmed in the subtle, ethereal power of the vintage, which reveals itself first in the deep, brooding aromas of dark fruit, black tea, and herbal notes. The texture expands around a lifted structure, as powdery tannins gently resolve. This diffused, enigmatic softness is anchored on the mid-palate by a gratifying density, which prepares the senses for a flourish of hidden energy and vivid detail that illuminates the finish.

Weight 4.12 lbs

Reviews

There are no reviews yet.

The Mascot, Cabernet Sauvignon, Napa Valley, California, 2018 (by Harlan Family)

Overview of the Wine
Although I grew up running around the winery, hand-turning de-stemmers, and eating grapes off the vines in our backyard, I never thought I’d discover my own passion in making wine. My family has been in the business longer than I’ve been around, but it was only a handful of years ago that curiosity led me beyond the event horizon of this world. It began with the experience of learning the complexities of blending wine in 2008, and progressed steadily until I found myself working in the cellar, handling barrel fermentation throughout the harvest of 2012.

The Mascot began early on as an experiment, after talking the family and winemaking team into sparing a few barrels of wine—produced from our younger vines—to explore a blend of my own. In the first few years, before it had a label or a name, it was just a wine shared with friends and family. It wasn’t until the 2008 vintage, our first official release, that we had enough to share with new friends.

Grape / Blend
Cabernet Sauvignon

Origin
Napa Valley, California

Winemaker's Tasting Notes
The Mascot is a Napa Valley Cabernet Sauvignon made from distinct hillside vineyards; specifically the younger vines of BOND, Harlan Estate, and Promontory . It started out as a small project shared among the family, winemaking team, and close friends. Drawing fruit from blocks of recently replanted vineyards, The Mascot shares a glimpse into the evolution of its parent estates: a youthful snapshot of their future… With an athletic balance of energy and density, The Mascot is expressive and approachable early in its life with the potential to evolve long into the future…

Following a vintage full of changing conditions and demanding decision points, the steady and pleasant progress of the 2018 vintage left our team, at times, in limbo. Contradictory as it may seem, the dramas that sometimes punctuate the definitive action; yet the tranquil succession of weeks that emerged between spring and fall in 2018 left almost entirely open the question of when to harvest. Healthy rainfall in March and April preceded a benevolent summer, whose mildness was interrupted only briefly by a few warming periods. The fruit of the young vines maintained a measured balance that gave the team little indication that harvest was imminent. Fog and temperate days followed in September, when – relying more on instinct than empirical cues – we began to pick. This judgment – as well as the gentle nature of the season – is confirmed in the subtle, ethereal power of the vintage, which reveals itself first in the deep, brooding aromas of dark fruit, black tea, and herbal notes. The texture expands around a lifted structure, as powdery tannins gently resolve. This diffused, enigmatic softness is anchored on the mid-palate by a gratifying density, which prepares the senses for a flourish of hidden energy and vivid detail that illuminates the finish.

Product size: 750ml

2018 The Mascot, Proprietary Red Napa Valley

If you can get your hands on 2018 Napa Cabernets from top-tier producers, you will be rewarded.

If you can get your hands on some 2018 The Mascot, you will be enthralled!

With gorgeous notes of cassis, warm blueberry, crushed stone, blackberry, tobacco, and underbrush, The Mascot is a hedonistic, room-filling red. Powerful, balanced, and gorgeously expressive, this Cabernet Sauvignon lures you in with its expressive fruit, taking cues from its big brothers: Bond, Harlan, and Promontory. Made from the younger vines of these critically acclaimed reds, The Mascot shares a unique glimpse into the unsurpassed fruit from these three exclusive hillside estates often called "California's First Growths."

How Good Is The Mascot?

The Mascot is the younger vine blend of Bond, Harlan, and Promontory estate fruit; these younger vines eventually go into this trifecta of California cult wines. Created as a family project by Will Harlan, son of founder Bill Harlan, this small endeavor (The Mascot), originally intended to be shared with friends, has become Napa's little treasure. Today, Will Harlan is at the helm of the Harlan Family wines.

In the 2018 Mascot, you get jaw-dropping fruit and a taste of what the finest reds in Napa Valley offer - ready to enjoy now and over the next decade!

Here's a reference to The Mascot value: same owners, same vintage, same estate fruit, same terroir, and same winemaker. In the spirit of a fine Bordeaux, The Mascot is the second label to these icons:

  • 2018 Bond Napa Red @ $900 per bottle / 100 pts
  • 2018 Harlan Napa Red @ $1,900 per bottle / 100 pts, 100 pts
  • 2018 Promontory Napa Red @ $1,200 bottle / 100 pts, 100 pts

Add it all up, and The Mascot is priceless!

"The 2018 Napa Valley Cabernet vintage belongs in an echelon with the finest of the past two decades." Decanter

So does the 2018 The Mascot.

Read More Press & Tasting Notes

Zabivaka was designed to appeal to both children and adults, and his playful nature reflects the joy and excitement associated with the World Cup. The mascot became a beloved symbol of the tournament, appearing in various promotional materials, merchandise, and on the field during matches. Overall, Zabivaka played an important role in creating a festive and welcoming atmosphere for the 2018 FIFA World Cup in Russia.

“The 2018 Mascot is a hedonistic red. ”

EWM

The Mascot Cabernet Sauvignon is a hedonistic red wine made by three of Napa Valley’s most legendary Cabernet producers: Bond, Harlan Estate, and Promontory, all of which are owned by the Harlan Family. The 2018 Mascot is a room-filling Cabernet Sauvignon sourced from the exclusive hillsides of these three Napa Valley legends. The younger vines that comprise The Mascot are sourced from Harlan Estate and Bond; they will eventually be used in the primary bottlings. If you ever wanted to get a sense of what Harlan tasted like (at $1,800 per bottle), here is your chance. And, what a vintage. 2018 is a superb Napa Valley vintage and The Mascot delivers handsomely in this vintage.

The mascot 2018

.

Reviews for "The Mascot 2018: An Exploration of its Cultural Significance and Impact."

1. John - 1/5 stars
"The Mascot 2018 was one of the most disappointing movies I have ever seen. The storyline was weak and predictable, and the acting was subpar. The characters were one-dimensional and lacked depth. I found myself drifting off and losing interest throughout the film. Overall, I would not recommend wasting your time on this below-average movie."
2. Emily - 2/5 stars
"I had high hopes for The Mascot 2018, but unfortunately, it did not live up to my expectations. The plot, centered around a high school mascot trying to win a competition, was cliché and lacked originality. The humor fell flat, and the jokes were forced. Additionally, the pacing was inconsistent, making the film feel disjointed. While the costumes and set designs were well-done, it was not enough to salvage the overall disappointment of the movie."
3. Michael - 2.5/5 stars
"The Mascot 2018 had an interesting concept, but the execution fell short. The film had potential with its underdog story and promising cast, but it failed to deliver an engaging narrative. The pacing was slow, and the movie lacked the necessary emotional depth to make me invested in the characters. Despite some decent performances, the overall lackluster script left me feeling unsatisfied. It's an average movie at best, and I would recommend looking for other options if you're seeking an entertaining film."

Behind the Scenes: Meet the Team Responsible for Bringing the Mascot 2018 to Life.

The Mascot's Journey: From the Host City to Around the World.