How ski slope magic carpets are changing the skiing industry

By admin

A ski slope magic carpet is an innovative and convenient feature that has revolutionized the way skiers and snowboarders access the slopes. This technological advancement eliminates the need for traditional ski lifts or T-bars, providing a seamless and effortless way for skiers to reach the top of the slope. The magic carpet consists of a continuously moving conveyor belt that transports riders uphill at a gentle pace. Skiers simply step onto the carpet and allow it to carry them to their desired starting point. This eliminates the struggle of climbing uphill with heavy equipment and helps conserve energy for the ride down. One of the main advantages of a ski slope magic carpet is its user-friendly design.


In early 2020, I was learning how to ski and I had the chance to ski at Emory Park and it was pretty amazing. Taking the "magic carpet" was fun and then heading down the hill was a blast and since the hills are full of twists and turn it was perfect for a beginner.

The closest contenders for the title are the Mineral Basin tunnel at Snowbird nearly 600 feet , the 675-foot magic carpet at Soldier Hollow, and the nearly 800-foot conveyer lift at Buck Hill. Magic Carpet Lifts recently completed three projects for NBC Universal, including building the unloading and loading conveyors for the Harry Potter and the Forbidden Journey attraction at the Universal Orlando Resort.

Ski slope magic carpet

One of the main advantages of a ski slope magic carpet is its user-friendly design. This feature is especially beneficial for beginners and young skiers who may find it challenging to navigate traditional ski lifts. The magic carpet offers a safe and controlled experience, allowing newbies to focus on improving their skiing skills without the additional stress of lift anxiety.

Denver’s Magic Carpet, maker of ski lifts, takes off

Dave Kelly, owner of Magic Carpet Lifts and Rocky Mountain Conveyor & Equipment, stands near a section of a ski lift under construction. The liftwill be topped by a belt that skiers can stand on to carry them up a slope.

Adventure Sports Center McHenry, Md. Adventure Sports Center McHenry, Md. Buck Hill Ski Area Burnsville, Minn. Show Caption By Rita Wold | The Denver Post PUBLISHED: October 3, 2010 at 12:58 p.m. | UPDATED: May 5, 2016 at 10:41 a.m.

From a nondescript industrial park near Denver’s Stapleton neighborhood, Dave Kelly and his wife, Jennifer, operate two small-conveyor manufacturing companies that are transporting people and products in many countries and industries.

Though their Magic Carpet ski lifts are used at resorts throughout the state, the companies have largely flown under the radar.

“We go to ski shows, and people think we’re manufactured in Europe,” Dave Kelly said.

After opening Rocky Mountain Conveyor & Equipment, Kelly patented the Magic Carpet ski lifts that took the company international and paved the way for its expansion to moving people on water.

Before conveyor ski lifts became a common feature at ski resorts, beginning skiers shuffled up hills, sometimes hauled by a ski tow, in a daunting trek to the top. The Magic Carpet, which the company trademarked, revolutionized the way beginners learned to ski by moving riders along on its conveyor belt.

Dave Kelly started working with conveyor systems in the early 1970s, before opening Rocky Mountain Conveyor & Equipment in 1982.

The company primarily builds industrial conveyors, moving goods rather than people. Examples of its work include the inmate property-storage conveyors built for the Adams County Jail.

The company developed the first conveyor ski lift in 1990 for a Breckenridge ski school and day care.

“We were probably the worst marketers at that time,” Kelly said, noting that the company didn’t build its second lift until prompted by a request from Vail Resorts in 1992. The beginners’ ski lift was later named Magic Carpet to capitalize on the popularity of the Disney movie “Aladdin.”

By 1996, Magic Carpet Ski Lifts emerged as a separate company focused exclusively on the winter-sports market. Since then, nearly 300 Magic Carpets have been installed in ski areas in eight countries, and 50 percent of the company’s sales are exports, Kelly said.

The Magic Carpet is now used as a transporter for half pipes and tubing sports and has been used in fashion shows.

Three years ago, the company dropped “ski” from its name as it began encompassing new industries, loading and unloading riders at amusement parks, and moving boats and kayaks for water sports.

“If it moves people, we’re for it,” Kelly said.

Magic Carpet Lifts recently completed three projects for NBC Universal, including building the unloading and loading conveyors for the “Harry Potter and the Forbidden Journey” attraction at the Universal Orlando Resort. More recently, it installed conveyors to control the whitewater rafting course for a project in Abu Dhabi, United Arab Emirates.

Despite demand for their products, both companies remain small, together employing just 12 full-time workers, along with additional contractors as needed. Combined annual revenues for the companies total more than $5 million, Kelly said, and conveyor prices range from $50,000 to $600,000.

Though the company’s international reach has expanded, its local customers remain a loyal and significant part of its business.

“Their service has always been good,” said Jim Kercher, director of the Beaver Creek Ski and Snowboard School. “Their machines are consistent and easy to deal with because they’re local.”

Though their Magic Carpet ski lifts are used at resorts throughout the state, the companies have largely flown under the radar.
Ski slope magic carpet

Moreover, the magic carpet enhances the overall flow and efficiency of ski resorts. With the elimination of queues and congestion commonly associated with ski lifts, more skiers can access the slopes, reducing wait times and maximizing time spent on the mountain. This contributes to a more enjoyable skiing experience for all visitors. In terms of maintenance, ski slope magic carpets are relatively low-maintenance compared to traditional ski lifts. The conveyor belt is designed to withstand heavy usage and is easily adjustable to accommodate different weather conditions. Additionally, the operating costs of a magic carpet are often lower, making it a cost-effective alternative for ski resorts. In conclusion, the ski slope magic carpet has transformed the way skiers and snowboarders access the slopes. With its user-friendly design, enhanced flow, and efficient maintenance, it has become an essential feature in modern ski resorts. Whether you are a beginner or a seasoned skier, the convenience and ease of a magic carpet make it a must-have in any ski destination..

Reviews for "The economic implications of ski slope magic carpets in mountain communities"

1. Ashley - ★★☆☆☆
I recently tried out the ski slope magic carpet and I have to say, I was a bit disappointed. First of all, the speed was way too slow for my liking. I felt like I could walk faster than this thing! Secondly, the carpet itself was quite worn out and frayed, making it uncomfortable to stand on. Lastly, the staff operating the magic carpet seemed disinterested and unhelpful. Overall, I expected much more from this ski slope magic carpet and I don't think I'll be using it again.
2. Mark - ★☆☆☆☆
My experience with the ski slope magic carpet was completely underwhelming. The carpet was constantly stopping and starting, which made it difficult to stay balanced and enjoy the ride. Additionally, the carpet was overcrowded with beginners who would often fall and obstruct the path, causing unnecessary delays. The lack of organization and management made the whole experience frustrating and not worth the time and money. I would advise others to steer clear of the ski slope magic carpet if they are looking for a smooth and enjoyable skiing experience.
3. Sarah - ★★☆☆☆
I was not impressed with the ski slope magic carpet at all. First of all, it was quite challenging to get onto the carpet without falling or tripping. The angle of the slope didn't seem right, making it difficult for beginners like myself to find their footing. Secondly, the carpet moved at such a rapid pace that it felt unsafe and almost impossible to keep up with. I was expecting a more relaxed and enjoyable experience, but unfortunately, I was left disappointed. I would not recommend the ski slope magic carpet to anyone who is not confident in their skiing abilities.

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