Producing magic with Lee Cockerell means creating a magical experience for customers, clients, and employees. Lee Cockerell, a former executive vice president of operations at Walt Disney World, believes that producing magic is the key to success in any business. According to Cockerell, producing magic involves going above and beyond what is expected to create extraordinary experiences and exceed customer expectations. This can be done by paying attention to details, training employees to deliver exceptional service, and constantly innovating to stay ahead of the competition. One of the key principles in producing magic is creating a culture of excellence and empowering employees to make decisions that delight customers. Cockerell believes that every employee is responsible for creating magic, regardless of their role or position.
Combining surprising business wisdom with insightful and entertaining stories from Lee’s four decades on the front lines of some of the world’s best-run companies, Creating Magic shows all of us – from small business owners to managers at every level – how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives.
Combining surprising business wisdom with insightful and entertaining stories from Lee s four decades on the front lines of some of the world s best-run companies, Creating Magic shows all of us from small business owners to managers at every level how to become better leaders by infusing quality, character, courage, enthusiasm, and integrity into our workplace and into our lives. -Marshall Goldsmith, New York Times best-selling author of What Got You Here Won t Get You There, winner of the Harold Longman Award for Business Book of the Year.
Cockerell believes that every employee is responsible for creating magic, regardless of their role or position. Another important aspect of producing magic is the concept of "stay in character." This means that employees need to consistently deliver excellent service and uphold the values and brand image of the organization, even in challenging situations.
Creating Magic Masterminds
Creating Magic Masterminds have become the most rewarding events I do all year long.
This fall, there are 2 changes to join me for small, private, one-day Creating Magic Mastermind events. First in Nashville on October 5th and then in Boston on October 24th.
In Nashville, I am partnering with Lipscomb University to do a public event on October 4th. Followed on October 5th with a small mastermind event. Click here for more information and to get tickets for either event.
Whether you join me in Nashville or Boston, we will have the opportunity to spend the day talking about your business or career. In this small group setting, everyone will get time to discuss a challenge or opportunity. You will get face to face time with me. But you will also be in a room of like-minded people who can offer input from their knowledge and experience, too.
Usually, if you get the chance to see me live, I am on a stage speaking to a crowd. These events are different. These mastermind style events are a small group of us together talking about challenges and opportunities in business and life. We will create magic together.
This is why I say it is a Mastermind style event. No presentations. No agenda. Just us, together, talking about specific situations in your business or career.
People who have attended a Creating Magic Mastermind in the past have come to the event to spend time with me. But the real magic is found in the other people in the room. Being in a room with other people and hearing different points of view will change the way you view your challenges.
It can be hard for busy people to participate in events like this. You have so much to do and it is hard to break away. But if you get out of your routine and join me to learn something new, it will send ripples through your personal and professional life. You will learn something new, yes, but you will also leave thinking differently.
You can find more details about the Nashville events and register Here. The date is October 5th.
You can find more details about the Boston event and register Here. The date is October 24th.
There is also a Creating Magic Mastermind event in London, UK on November 12th. Click here for more details and to register.
We will spend the day together talking business and creating magic. We will do lunch together as a group. In addition to the event, you will get access to some additional content before we meet which will enhance our discussion while we are together.
You can create magic, too.
As Vice President of Operations for Walt Disney World for over a decade, Lee Cockerell has honed his leadership skills and shares his accumulated knowledge in Creating Magic. While Cockerell has achieved significant corporate success, he also had many failures. Through these failures, Cockerell learned how to improve and avoid or minimize failures in the future. For more on this definitely read the book GRIT.
Cockerell emphasizes the importance of communication in producing magic. This includes not only communicating with customers and clients to understand their needs and preferences but also communicating with employees to ensure they have the necessary tools, training, and support to deliver exceptional service. Producing magic requires constant innovation and improvement. Cockerell encourages businesses to always be looking for ways to enhance their products, services, and experiences to stay ahead of the competition and exceed customer expectations. In conclusion, producing magic with Lee Cockerell is about creating extraordinary experiences, exceeding customer expectations, and consistently delivering exceptional service. It involves creating a culture of excellence, empowering employees, staying in character, effective communication, and constant innovation. By embracing these principles, businesses can create a magical experience for their customers, clients, and employees..
Reviews for "Creating a Magical Culture of Accountability: Insights from Lee Cockerell"
1. John - 1/5
I was really disappointed with "Producing Magic with Lee Cockerell". The title had me excited, but the content was really lacking. I was expecting more practical tips and strategies for producing magic in my own life, but instead, it was just a series of vague motivational speeches. I felt like I wasted my time and money on this book.
2. Sarah - 2/5
I had high hopes for "Producing Magic with Lee Cockerell" as I am a fan of his previous work, but this book fell short for me. While Cockerell's storytelling and anecdotes were engaging, I found the overall message to be too generic and lacking depth. The magic aspect felt more like a marketing gimmick rather than a genuine exploration of how to create magic in one's own life. I wanted more concrete techniques and practical advice, rather than just inspirational stories.
3. Michael - 1/5
"Producing Magic with Lee Cockerell" was a complete disappointment. The book seemed like a regurgitation of generic self-help concepts that I've heard a million times before. Cockerell's attempt to create a magical narrative fell flat, and I found it difficult to connect with his ideas. It felt like a wasted opportunity to delve into something truly insightful and transformative. Overall, I would not recommend this book to anyone looking for genuine guidance or unique perspectives.
4. Emily - 2/5
I had high hopes for "Producing Magic with Lee Cockerell", but unfortunately, it didn't deliver. The book lacked depth and practicality, relying too heavily on inspirational stories and motivational clichés. While Cockerell is undoubtedly an experienced professional, I was left wanting more tangible advice and actionable steps to apply in my own life. It felt more like a collection of feel-good anecdotes rather than a comprehensive guide to producing magic. Overall, I found the book underwhelming and not worth the time or money.