Priscilla Half Magic is a children's fantasy book written by Edward Eager. It was first published in 1954 and is the second in the "Tales of Magic" series. The story centers around four siblings – Katherine, Mark, Jane, and Martha – who discover a magical coin that grants wishes, but only halfway. The children quickly realize that every time they make a wish, only half of it comes true. This leads to a series of misadventures and unexpected consequences. Priscilla, a friend of the children, also gets involved in their magical escapades.

Designed With Sofia Coppola And A24, 'Priscilla' Makeup Kit Highlights Role Of Cosmetics In Storytelling

In the opening scene of Priscilla, Sofia Coppola’s much-anticipated film about Priscilla Presley, the titular character applies her signature winged look, painting jet-black liner to frame her bright blue eyes and lush lashes. The evolution of Priscilla’s hair and makeup is absolutely integral to her story as the ultimate beauty icon; we see her transform from a fresh-faced schoolgirl to Elvis’ wife—with her trademark cat eye and black bouffant—to an independent woman on her own terms with natural, easy hair and makeup.

“Priscilla was speaking my language,” says Donni Davy, creative director and cofounder of Half Magic Beauty. “I thought [the makeup] was a character in the film. I was so taken aback and altered a little bit by the part in the film where you see that Elvis is pushing her to go with heavier eye makeup and dye her hair. It’s so dark and twisted because he is turning her into this vampy character, this sex kitten, full transformation from school girl to glamorous icon, and it kind of became her identity. This look inspired millions of people, millions of women, but did Elvis create it?”

The Priscilla x Half Magic makeup kit

Courtesy of Half Magic

Priscilla’s wedding day makeup in particular has sparked countless copycats and trends through the decades. Now, her iconic look is easier to copy than ever, thanks to the limited-edition makeup kit by Half Magic hitting shelves October 17. The kit is a collaboration between writer and director Sofia Coppola and A24, the global entertainment company behind Priscilla and award-winning films like Everything Everywhere All At Once and Uncut Gems, as well as the hit HBO series Euphoria. Half Magic is a joint venture between A24 and makeup artist Davy, who created the groundbreaking looks on Euphoria that sparked the makeup line.

The Priscilla x Half Magic makeup kit contains everything needed to recreate Priscilla’s signature winged eye makeup. Though many have coveted Priscilla’s look for decades, it can be a challenge to DIY. That’s why the set is designed to simplify the process, making it practically foolproof. It contains Half Magic’s award-winning Wing Magician silicone tool to help draw perfectly angled, crisp wings. There’s also the award-winning Magic Flik liquid eyeliner, a calligraphy eyeliner pen with a uniquely shaped paddle tip that hugs the lash line. The versatile liner has a curved edge for one-flick wings and can be used to draw razor-thin or bold graphic lines.

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As the film illustrates, Priscilla was devoted to false eyelashes, and Davy says the Eyelectric Extreme Lengthening Mascara is the closest a mascara can get to falsies; the tubing formula delivers extreme lengthening lasting up to 12 hours. The set is $49 (a $57 value) and will be sold at A24films.com, halfmagicbeauty.com and Ulta.com.

Elvis, played by Jacob Elordi, and Priscilla Presley on their wedding day in a scene from . [+] "Priscilla"

Hitting limited theaters October 27 and nationwide November 3, Priscilla is based on “Elvis and Me” by Priscilla Presley with Sandra Harmon and stars Cailee Spaeny and Jacob Elordi. It follows the unseen side of Elvis and Priscilla's long courtship and tempestuous marriage, from an army base in Germany to Graceland. In the press notes, Coppola shares that hair and makeup are major storytelling devices in the film, beginning with the very first time Priscilla draws on her signature winged eyeliner as a teenager. “It was just such a different era, but I do enjoy Priscilla’s commitment to glamor,” Coppola says. “I thought a lot about the fact that she put on false eyelashes the moment she went into labor, which is something she wrote about in her book. There was always this feeling of being watched.”

Staying true to Priscilla’s real-life aesthetic was crucial to Jo-Ann MacNeil, the film’s makeup designer. “I've been a lifelong Elvis fan, but I was drawn to the telling of the story from a different perspective, from Priscilla's view,” MacNeil says. “I was inspired to tell her story by being as accurate and detailed as I could to her personal makeup style and look. We started Priscilla simple and fresh-faced, almost a no-makeup look until she met Elvis. During the courting process she starts to add a little makeup: mascara, lipstick, rouge. When she moves to Graceland, Elvis takes her for a makeover, which she embraces and starts to wear more and more makeup at his request. We carried this through the ‘60s. In the early ‘70s as the relationship breaks down, so does her makeup. She stripped it back and became more natural looking, finding her independence through her look."

When Coppola came up with the idea of developing a makeup kit to recreate Priscilla’s look, Davy knew the perfect trio of products already existed. “We have these three super beginner-friendly tools that can literally give you the iconic Priscilla look,” Davy says. “These products will enable people to claim a piece of this Priscilla winged liner trend, which is going strong. Winged liner has always been iconic and continues to be every time it's reintroduced into entertainment or the spotlight in some way; it just keeps on being relevant.”

While Davy picked what went inside the kit, the packaging is all A24. “We really wanted A24’s creative side to do that and make it really special and feel authentic to the A24 brand,” Davy says. “It was exciting because we didn't use our typical Half Magic packaging; we really wanted it to feel like this beautiful collaboration with A24. They designed the box, put their aesthetic and their creative on it, and it doesn't look like any of our other items that we sell.”

A young Priscilla Presley in "Priscilla"

What makes this collaboration unique is that it’s as authentic as it gets—the makeup kit allows you to create the most iconic look of the film, in which the hair and makeup aesthetic is so integral to the character and part of the storyline. “I have seen other brands do makeup collabs like Barbie, The Little Mermaid, even Harry Potter,” Davy says. “But the products in those particular collabs don't relate to the iconic look in the film. They’re throwing a movie name on a palette that literally has no connection, and the colors in it are not even colors that you actually see on their characters. There's this awesome piece of authenticity here with this collab where it just makes sense. There's a reason.”

More makeup partnerships are on the way from A24 and their film and television projects, which Davy is excited about. “That is what I really sunk my teeth into with Euphoria,” she says. “After season one came out and talking about the storytelling of the makeup, that's what put me in this position where I am now where I have a makeup line. I have this platform to talk about that because the makeup, hair and costumes are so instrumental in storytelling; they add so much texture to the characters, because there's only so much you can say in a script. All those visual aspects give you so much more information on who these people are. When they show up looking this certain way, you automatically start making connections and understanding a little more about where they're coming from.”

Priscilla Presley’s Iconic Eye Makeup Inspires New Beauty Collab from A24 and Half Magic

The three-piece set promises to help fans achieve the perfect, Presley-inspired eyeliner look.

Caroline Brew

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Priscilla Presley’s lush lashes and dramatic winged eyeliner have established her as a beauty icon, and with Sofia Coppola’s film about the actress releasing on Nov. 3, there will likely be a new generation envious of her iconic look.

That’s why A24 and Half Magic, the brand from “Euphoria’s” head makeup artist Donni Davy, have teamed up to create a limited-edition “Priscilla”-inspired makeup set. The three-piece set, available now on Ulta, includes Half Magic Beauty’s lengthening mascara, a liquid eyeliner and a silicone guide to help you achieve the perfect winged eyeliner look.

The hero product of the set is Half Magic’s “Magic Flik,” the beauty brand’s ultra-bold calligraphy eyeliner pen, which features a uniquely-shaped paddle tip to hug the lash line for effortless one-flick wings. The pen’s curved edge allows for razor-thin lines, while its flat face offers bolder graphic works. The waterproof formula means the liner will not budge for 12 hours.

The so-called “Wing Magician” tool is also found in the set. The handheld wing guide has a unique diamond silhouette to hug the contours of every eye shape and size, making it easy for anyone to achieve a winged eyeliner look. Its longer edge can be used for more dramatic looks, while the shorter edge creates subtler looks for everyday use. The flexible silicone, meantime, hug the contours of your face while remaining super gentle on the skin (it’s dishwasher-safe too).

To complete Presley’s unforgettable eye makeup, the set includes the “Eyelectric Extreme Lengthening Mascara.” The brand says its precise tapered brush separates and coats each lash for 12-hour wear. The mascara is also ophthalmologist-tested, safe for contact lens wearers and can be removed easily with warm water — no tugging or rubbing necessary.

The limited-edition Half Magic “Priscilla” makeup set is available now for $49 on Ulta.com.

Priscilla half magic

Unlock Priscilla Presley’s iconic look with a limited edition makeup set

Priscilla, a friend of the children, also gets involved in their magical escapades. Together, they embark on various adventures, including shrinking in size, time travel, and encountering mythical creatures. Throughout their journeys, the children learn valuable lessons about responsibility, selflessness, and the power of teamwork.

Half Magic Drops New Makeup Set Inspired By Sofia Coppola’s Upcoming A24 Film ‘Priscilla’

Unlock Priscilla Presley’s iconic look with a limited edition makeup set

• Text by Eliana Wood Gerndt

In the world of cosmetics, the search for the perfect makeup look can feel like an endless pursuit. For those who strive to imitate the timeless allure of icon Priscilla Presley, achieving her signature look may have just become more attainable.

In anticipation of the wide release of Sofia Coppola’s upcoming film, Priscilla, on Nov. 3, Half Magic, the distinguished makeup brand co-founded by A24 in collaboration with Donni Davy, Euphoria‘s esteemed head makeup artist, has introduced a limited edition makeup set that pays homage to the cinematic event.

Cailee Spaeny as Priscilla Presley / Courtesy of A24

At the core of this special makeup set is “Magic Flik,” an award-winning calligraphy eyeliner pen. Its design features a uniquely shaped paddle tip that adheres to any user’s lash line, making the creation of the one-flick wing seem effortless. This eyeliner offers an extended 12-hour wear and is entirely waterproof and smudge-resistant, ensuring your makeup remains flawless throughout the day. The deep ultra-black color adds a bold touch and the pen’s curved edge allows for razor-thin and flat lines for both simple and dramatic looks.

The second product included in the set is the “Wing Magician.” This handheld wing guide is in the shape of a diamond and conforms to the contours of every eye shape and size, ensuring precision and consistency. As a silicone tool, the product guarantees a mistake-free process while drawing the sharp wings.

Courtesy of Half Magic / A24

Completing the Priscilla x Half Magic makeup set is the “Eyelectric Extreme Lengthening Mascara.” This ultra-defining and ultra-lengthening formula ensures that your lashes remain free from flakes and smudges throughout the day. It’s available in three universally flattering shades: ‘Violet Act,’ ‘Teal Widdit,’ and ‘Urchin’ black.

The Priscilla x Half Magic makeup set will be available at a price of $49, offering exceptional value with its contents valued at $57. The set is now available for purchase online at A24films, Half Magic Beauty, and Ulta.

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The book combines elements of fantasy, humor, and everyday life, making it engaging for young readers. It explores themes such as the importance of family, friendship, and the consequences of our actions. The story also emphasizes the need to consider the potential outcomes before making impulsive decisions. Edward Eager's writing style in Priscilla Half Magic is whimsical and full of imagination. The dialogue is witty, and the characters are relatable and well-developed. The author seamlessly weaves together magical elements with the ordinary world, creating a captivating and entertaining narrative. Priscilla Half Magic is a beloved children's book that continues to be enjoyed by generations. It captures the essence of childhood wonder and the timeless appeal of magical adventures. With its charming storytelling and memorable characters, the book remains a classic in children's literature..

Reviews for "The Essence of Half Magic: Unlocking Priscilla's Extraordinary Abilities"

- Jessica - 2 stars - I found "Priscilla half magic" to be extremely boring and predictable. The plot was lackluster and the characters felt one-dimensional. It felt like a recycled version of countless other magical novels. I couldn't connect with any of the characters and found myself skimming through the pages just to get it over with. Overall, I was very disappointed and wouldn't recommend this book to others.

- Ryan - 3 stars - While "Priscilla half magic" had an interesting premise, I found the execution to be underwhelming. The pacing was slow, and the story dragged on unnecessarily. The main character lacked depth, and her actions sometimes didn't make sense. Additionally, I felt that the writing style was bland and didn't bring the magical elements to life. Overall, it was an average read that failed to meet my expectations.

- Emily - 2 stars - I was really excited to read "Priscilla half magic" based on the positive reviews I had seen, but unfortunately, it fell flat for me. The magical world that was introduced lacked detail and wasn't fully explored. The dialogue felt forced, and the interactions between the characters felt staged. The ending was anticlimactic and left me feeling unsatisfied. Overall, I found this book to be a disappointment and wouldn't recommend it.

Exploring the Dual Worlds: Unveiling the Mystery of Priscilla's Half Magic