The Orlando Magic cell refers to a group of NBA players who played together for the Orlando Magic basketball team during the mid-1990s. Led by their superstar center Shaquille O'Neal and the dynamic point guard Anfernee "Penny" Hardaway, the Orlando Magic achieved great success during their time together. The Orlando Magic cell was known for their exciting style of play and their ability to dominate their opponents. O'Neal, also known as Shaq, was a dominant force in the paint with his size and strength, while Hardaway showcased his incredible skills as a playmaker and scorer. Together, they formed one of the most formidable duos in NBA history. During their time together, the Orlando Magic achieved great success.

Official Orlando Magic App

Never lose your tickets again! Access your tickets on game day through the Orlando Magic App and scan them on your phone to enter Kia Center.

You can also manage your tickets through the app, giving you the ability to:

• Transfer
• Forward
• Resell
• Exchange

Express Pickup

Skip the longer lines, get your food faster and get back to the game.

Order food and beverages in the Orlando Magic App from one of 12 specialty locations by:

• Choosing one of the 12 specialty concession stands labeled "Express Pick-Up".
• Selecting your items and paying with Magic Money or your debit or credit card.
• Going to the clearly marked Express Pick-Up line at the stand from which you ordered.

Magic Money

Magic Money can be used to purchase food and beverage, merchandise, seat upgrades, additional tickets, and unique experiences throughout Kia Center.

Purchase items in the Magic Marketplace within the Orlando Magic App or scan your phone at concession and retail locations throughout the arena. Within the app, you can:

• Check your balance
• Accept Magic Money from others
• Transfer Magic Money to others

Merchandise

Shop from your seat! Browse the selection of Magic gear in the Orlando Magic App, place your order and pick up your items when you’re ready.

Simply stop by the Orlando Magic Team Shop at the location designated in the app and enjoy specialty items, such as:

• Jerseys
• T-shirts
• Hats
• Gifts & accessories

Magic Marketplace

Make your Magic game day unforgettable! Use Magic Money or your debit or credit card to access exclusive items and once-in-a-lifetime experiences.

Shop the Magic Marketplace for numerous options, including:

• Visits from the Orlando Magic Dancers and STUFF
• Dining at Jernigan’s or Fields Ultimate Lounge
• Access to the Pregame High Five Line or the Postgame Press Conference

News, Stats, & Scores

All Orlando Magic. All the time. Get the latest news, statistics, standings and scores, plus exclusive photos and videos.

Stay up to date with the team and enjoy all original shows and content, including:

• Magic Gameday with Dante & Galante
• Magic Drive Time
• Magic Rewind

In-Seat Delivery

Don’t get up—we’ve got this! Order food and beverages through the Orlando Magic App and have your meal delivered to your seat.

This feature is available for the following seating locations:

• Terrace
• Chase Club
• Ultimate
• Courtside
• Loge
• MVP Tables

Manage Profile

Access and manage your personal information in your profile. All information is private and secure, and your updated profile ensures you have the most optimal Orlando Magic App experience.

Information in your profile includes:

• Personal photo
• Contact information
• Credit Card details

Best Case, Worst Case: Orlando Magic

The no. 28 team in The Ringer’s preseason rankings has enough length to circle the globe, but is that enough to find a way out of the league’s morass?

During their time together, the Orlando Magic achieved great success. They made the NBA Finals in 1995, where they faced the Houston Rockets. Although they did not win the championship, their run was impressive and showcased the potential and talent of the Orlando Magic cell.

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Getty Images/Ringer illustration

Break out your Ben Simmons hand trackers—the NBA is back. We’re counting down the days until the 2018-19 season tips off on October 16 by taking a hard look at the floor and ceiling of every team in the league. This year, each Best Case, Worst Case capsule is also accompanied by The Ringer’s preseason ranking, our staff’s best guess about where that team will finish this season. We look forward to your emotionless, considered responses.

Ringer Preseason Ranking: 28

Last Season: 25-57

Notable Additions: Mo Bamba (draft), Jerian Grant (trade), head coach Steve Clifford

Notable Subtractions: Bismack Biyombo (trade), Mario Hezonja (free agency), team assist leader Shelvin Mack (waived)

Vegas Over/Under: 31.5 wins

Team MVP: Aaron Gordon

2018-19 NBA Preview

Best-Case Scenario: The Magic are young, and young teams usually don’t win many games. Even if Aaron Gordon wakes up tomorrow in his prime and manages to shoot 38 percent from 3 (as he did in the first half of last season) for an entire year, they’d still be fighting for a low playoff seed in the Eastern Conference at best. Luckily, because they’re so young, their win-loss total is less important than their development. The franchise fired Frank Vogel and hired Steve Clifford, who has developed a reputation as an old-school, defense-first head coach. With the Hornets, Clifford preached protecting the rim and forcing opponents to settle for midrange jump shots, which worked in the past. But most teams nowadays have taken midrange shots out of their diet and instead actively look for spot-up shooters. Charlotte’s once-stifling defense became mediocre because the league’s offensive mentality changed overnight.

The Hornets didn’t have the personnel to stay true to Clifford’s vision amid the league’s offensive boom. The Magic just might. Their unique personnel could allow Clifford to keep preaching the same defensive sermon without giving up on the perimeter entirely. Wingspan and standing reach are more important measurements than height, since you use your arms to make plays in basketball, not your head. Players with longer arms are better able to deflect passes, block shots, or even prevent a pass or shot from occurring. Judged solely on the wingspans of their players, the Magic have one of the most impressive rosters in the NBA. Orlando has the option of using some of the longest lineups the league has ever seen after new Magic brass Jeff Weltman and John Hammond used the sixth pick in the 2018 draft on Texas center Mo Bamba, the longest player in the NBA, with a 7-foot-10 wingspan. Bamba is a coordinated, mobile rim protector who can be a force in the paint, and he will be surrounded by length. Jonathan Isaac, drafted sixth in 2017, filled out his tall, lanky frame this summer, which should aid him on the defensive end. He’s already quick laterally and an active shot blocker, so for as long as he stays on the floor, the Magic have with three young players in Bamba, Isaac, and Gordon who can stabilize their defense while being complemented by role players with condor wingspans like Wesley Iwundu, Jerian Grant, and Melvin Frazier. Clifford has the pieces to begin building a new defensive foundation for the team, which could mitigate its growing pains on offense.

Gordon’s offensive development is paramount to the Magic’s future. Isaac lacks an elite scorer’s mentality; Bamba, while possessing tantalizing upside if his 3-pointer develops, will most likely have an offensive role similar to Rudy Gobert’s in Utah. Gordon is the player who needs to make an offensive leap. Thus far in his career, he’s displayed versatility as an option handing the ball, spotting up, rolling or popping in the two-man game, posting up, and cutting for lob dunks. But Gordon’s been given that freedom because the Magic haven’t had anyone else capable of handling that kind of workload. This is the year for Gordon to turn his high-volume scoring into more efficient scoring with an improved pull-up jumper and better decision-making. If he doesn’t, then the Magic will still need to find the future focal point of their offense.

Orlando’s dreams won’t manifest into reality this season, but fans will nonetheless be on the lookout for signs of an awakening. The Magic have a host of veterans in Nikola Vucevic, Terrence Ross, Jonathon Simmons, and Evan Fournier who can serve as stabilizers who space the floor and offer complementary scoring for the development of the young trio of Bamba, Isaac, and Gordon. If the Magic get just that, it’ll be the first time in years that fans will actually have a future to look forward to.

Worst-Case Scenario: The fear is a repeat of last season—well, actually a repeat of the past six seasons, as any Magic fan would know. Every fan base feels hope entering each season, since new acquisitions give them something to look forward to. But Magic fans have been numbed by the failures of Mario Hezonja, Elfrid Payton, and Andrew Nicholson. Even the players who end up working out, like Victor Oladipo, shine somewhere else.

The Magic started 8-4 last season behind a scorching-hot shooting streak, then won only 17 games the rest of the way. Fans have learned to drop their hope early.

Perhaps history will repeat itself for another year. The fear is that Bamba will revert to the bad defensive habits he displayed as a freshman at Texas, proving that summer workout videos are not to be trusted; that Gordon will fall into the Jeff Green zone of theoretical star; that Isaac will hesitate to shoot the shot his team needs him to take; and that Clifford will default to playing the veterans over his young cornerstones, the same way he did in Charlotte when he buried Malik Monk. Given how young the team is, Clifford will be tempted often. But it’s time for an old-school coach to integrate a modern mentality. The short-term gains in the form of one or two extra wins shouldn’t outweigh the future gains of developing the youth.

TL;DR: All that matters this season is development, development, development.

Orlando Magic

Founded in 1989, the Orlando Magic is one of the youngest teams in the NBA. And by their sixth year in the league, in 1995, the Magic became the second-youngest team ever to make it to the NBA Finals.

The team has gone on to rack up plenty of other accolades—including six division championships, playoff appearances in more than half of their seasons in the league, and a second trip to the NBA Finals in 2009. Also, five Magic players, including Shaquille O’Neal, have been inducted into the Basketball Hall of Fame.

But the Magic organization is committed to more than winning basketball games. Their mission: “To be world champions on and off the court, delivering legendary moments every step of the way” That’s why the team donates millions to community groups each year. It’s why the organization works so hard to create an amazing professional experience for employees. And it’s why the Magic always aims to create an outstanding experience for its fans.

It was this commitment to legendary customer service that led the Magic to retire their old telephony system.

A phone system having one losing season after another

Jeff Lutes, the Magic’s Senior Vice President of Technology, recalls the sales team’s growing frustration with their on-premise phone infrastructure.

“The phone system made it very difficult for our agents to be mobile,” Jeff says. “They were limited to forwarding their office numbers to their own mobile phones, but they wouldn’t know if those calls were work or personal. And if they wanted to make a business call originating from the company phone system, that process was so cumbersome that no one ever did it.”

The staff also desired to more fully integrate their phone system into their CRM—or, as Jeff explains—to easily integrate the systems. “With our on-premise phone system, anytime we wanted to make even a simple system change, we had to call a third party, submit a request, and wait.”

These limitations were increasingly undermining the Magic’s ability to create the outstanding experience the team wanted to provide for clients, fans, and other callers.

Here’s how Jeff sums up the challenge: “We basically had four sales rooms and or support centers established: ticket sales, our Fan Experience Center, the Solar Bears hockey team, and an internal number for IT issues. But other than being able to set up some basic call queues, we really didn’t have much of a contact center solution.”

But the Magic weren’t just playing defense

Even aside from these troubles with their legacy phone system, the Magic had another reason to search for a more modern solution. “In the last couple of years, we initiated a new strategic goal to move as much of our IT operations as possible to the cloud,” Jeff says. “Finding the right cloud communications platform was already on our roadmap. Then COVID hit, and that really accelerated our timetable.”

Jeff’s technology team researched the major cloud communications solutions, vetted each of them, and consulted with other NBA and pro sports teams.

We were extremely impressed with RingCentral’s breadth of features, the ease of use, and the ease of implementation.

Jeff Lutes

As Jeff points out, both of the NBA teams they spoke with were very pleased with their experiences using RingCentral—particularly with how well the solution was helping their organizations stay accessible to fans and each other during the COVID lockdowns.

“Our counterparts at the Detroit Pistons and Golden State Warriors were so helpful,” Jeff says. “Both strongly recommended RingCentral, and both had their own stories about how much the solution was helping their organizations continue to function at high levels even though everyone was quarantined at home.

He adds: “RingCentral had already impressed us for a number of reasons, but those recommendations made the decision obvious.”

Because we integrated RingCentral with our CRM, Microsoft Dynamics, our agents now see a screen showing a caller’s profile before they answer. They can even originate a call from the CRM and have it automatically added as a record. That’s such a time-saver, and the agents appreciate it.

Unfortunately, the Orlando Magic cell was short-lived. O'Neal left the Magic in 1996 to join the Los Angeles Lakers, where he would go on to win multiple championships. Hardaway also faced injury issues that hindered his performance in subsequent seasons. Despite their short-lived success, the Orlando Magic cell left a lasting impact on the NBA. Their style of play and dominance on the court inspired future generations of basketball players. The partnership between O'Neal and Hardaway was a testament to the power of teamwork and individual talent. In conclusion, the Orlando Magic cell was a group of NBA players who played together for the Orlando Magic during the mid-1990s. Led by Shaquille O'Neal and Anfernee Hardaway, they achieved great success and left a lasting impact on the NBA. Although their time together was short-lived, their partnership is still remembered as one of the most dominant duos in basketball history..

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Orlando Magic Cell Phone vs. Competitors: Which Reigns Supreme?