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A Magic Key pass provides you with reservation-based admission to one or both Disneyland Resort theme parks. You can make anywhere from two to six reservations at a time, and when you arrive, your Magic Key is your ticket inside.
The Magic Key program is available across four different tiers ranging in price from 449 for Southern California residents only to 1599 highest level of perks. And to help support Theme Park Insider while saving money on discounted theme park and attraction tickets, including the Disneyland theme parks, please visit our nationwide Attractions Discounts list.
It's like having a piece of art appear in the palm of your hand. This unique mug is perfect for anyone who wants to add a little bit of magic to their morning routine. Imagine starting your day with a cup of coffee and being greeted by a surprise design or a motivational quote.
Is Disneyland Making Its Attendance Even More 'Unfavorable'?
August 17, 2022, 4:31 PM · Disneyland hasn't fixed its "unfavorable" Magic Key problem. In fact, the resort may have made the relationship with its most loyal fans even worse.
Disneyland created its new Magic Key annual pass program one year ago. That means the passes of the first people who had bought Magic Key passes were about to expire. For weeks, those pass holders have been begging Disneyland for information on how to renew their passes, since Disneyland had stopped selling all tiers of Magic Key months ago.
This week, Disneyland finally shared that information, announcing that Magic Key renewals would start tomorrow morning. and oh, by the way, the prices are going up between 7% and 16%. And Magic Key's top tier is now gone, replaced by a new top tier that is blocked out for the fist time during the week between Christmas and New Year's.
All this follows last week's social media dust-up over Disney mentioning "an unfavorable attendance mix" at the Disneyland Resort, in its most recent quarterly financial report. Many Disneyland fans saw themselves as being labeled "unfavorable" by Disneyland executives, even though what Disney meant was that Disneyland's per capita ticket revenue suffered when the parks' attendance skews toward Magic Key holders instead of daily ticket buyers.
In a TikTok video last week, I shared my suspicions that the company's desire to skew that mix back toward daily ticket sales was one of the reasons why Disneyland took so long to figure out the terms for Magic Key renewals. And that Disneyland executives were trying to walk a fine line between discouraging Magic Key sales while not further angering loyal pass holders who were already frustrated by having to make sometime-hard-to-get reservations to use their passes. (Some pass holders even sued Disneyland over the new Magic Key program.)
The renewal details announced this week by Disneyland portray a company trying to tiptoe on that line. A mild (in this economy) price increase, coupled with a swap of benefits - new blockout dates for some couple with minor parking discounts for others. And everyone gets a modest discount on the new Disney Genie+ upcharge, even though more useful Maxpass was included at no extra charge in the top tier of the old Disneyland annual pass program.
But Disneyland is never going to change the mix of guests at its California theme parks by tiptoeing around the annual pass problem that Disney itself has created. If the company thinks that too much of its Disneyland attendance is going to Magic Key holders, this week's program changes are only going to make that problem worse.
Increases to daily ticket prices might reduce the number of people who buy daily tickets. But price increases on Magic Key (and Disneyland APs before them), actually end up incentivizing pass holders to use those pass more often. Sure, some pass holders drop out of the program, but even among those who drop a tier, everyone who stays wants to visit the parks more to make up for the price increase and get value from their pass. That ultimately leads to more pass holders visits to the parks.
Disneyland has seen this with almost every price increase over the past two decades. Yet the company seems to behave as if it believes that the next price increase will somehow turn out differently. Yes, reservation requirements allow Disneyland to control the number and mix of visitors coming into the parks on any given day. But the harder it becomes for Magic Key holders to get the reservations they want, the more (justifiably) angry they become. So unless daily ticket buyers show up to sell out available inventory, Disneyland relents and opens spots for more Magic Key holders, pushing the mix back to what Disneyland was trying to avoid.
The only solutions I see to this "unfavorable" problem are these:
1) Give up and admit that Disneyland is not Walt Disney World. Admit that Disneyland is a locals' park and go all in on adjusting the business model for the park to accommodate the majority of visits will be coming from pass holders.
2) Drop Magic Key and stop trying to offer any form of traditional annual pass program. Honor loyal visitors with a bulk discount or rewards program. (Remember when you could buy a 10-day ticket where the days never expired?) Make everyone buy date-specific tickets or open-ended ticket packages with required reservations to use the tickets.
Pick one of these two extremes, then deal with it. Maybe the new total blockout on Magic Key during the busy Christmas week is Disneyland's first step toward option 2. We'll see.
But trying to play to both sides of a dilemma - like Disneyland otherwise seems to be doing now - is only making everyone frustrated with this whole process. And Disneyland should be the place where we can go to escape frustration - not to have to wallow in it.
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Reviews for "Rise and Shine with a One-of-a-Kind Magic Mug"
1. Jane - 2 stars - I was disappointed with the One of a kind magic mug. The design on the mug started to fade after just a few uses, and eventually disappeared completely. Additionally, the mug itself didn't retain heat very well, so my hot drinks would cool down quickly. I expected more from a product that promises to be "one of a kind" and provide a magical experience. Overall, I regret purchasing this mug and would not recommend it.
2. David - 1 star - The One of a kind magic mug turned out to be a complete waste of money. The color-changing feature stopped working after just a few washes, and the mug ended up looking like any regular dull cup. Moreover, the quality of the mug was subpar, as it started to chip and crack easily. I was hoping for a unique and durable item, but unfortunately, this product did not meet my expectations at all.
3. Sarah - 2 stars - The One of a kind magic mug did not live up to its hype. Although the concept of a color-changing mug sounded intriguing, the execution was far from impressive. The colors would barely change, and even when they did, it was not as vibrant as shown in the advertisements. Additionally, after only a few weeks of use, the handle of the mug started to loosen, making it unsafe to hold. I found this product to be lackluster and would not recommend it to others.
4. Michael - 1 star - I was highly dissatisfied with the One of a kind magic mug. The color-changing effect was hardly noticeable, and the mug's material felt cheap and fragile. It cracked easily, even with gentle use, and ultimately became unusable after just a couple of months. This mug was a complete disappointment, and I felt like I wasted my money on a product that did not deliver on its promises.
5. Emily - 2 stars - The One of a kind magic mug did not impress me at all. The design on the mug was cute, but it quickly faded after a few washes, making it look dull and uninteresting. Moreover, the mug did not keep my drinks hot for long, which was quite disappointing. I expected better quality and functionality from a mug that claims to be unique and magical. Unfortunately, this product fell short of my expectations.