Captivating the senses: How magical media influences our perception

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Magic media with a twist refers to a concept where traditional media platforms, such as newspapers, magazines, or television, are transformed through the integration of augmented reality (AR), virtual reality (VR), or other advanced technologies. This transformation provides an interactive and immersive experience for users, adding a magical twist to the traditional media consumption. AR and VR technologies have gained significant popularity in recent years, and their integration into media platforms allows for a more engaging and interactive experience. Instead of passively consuming information, users can actively participate and explore a virtual world that complements the content they are consuming. For example, a newspaper article about a historical event can include AR elements that bring the event to life, allowing readers to virtually witness it. One example of magic media with a twist is the use of QR codes in print media.



Former ‘Jack player, GA Davonte Fitzgerald joins Orlando Magic coaching staff

NACOGDOCHES, Texas (KTRE) - Davonte Fitzgerald is trading in the pine trees for palm trees.

The former SFA player and grad assistant coach has been hired by the NBA’s Orlando magic as a video assistant and player development coach.

“I am excited I get to get down there and start the process,” Fitzgerald said. “It has happen3ed extremely fast. I am grateful for the opportunity to go from player to GA to an NBA organization. I am excited to attack the opportunity and get down there.”

Fitzgerald was a grad transfer to SFA during the 2018-19 season. He played a couple of years overseas before returning to SFA this past season to start his coaching journey on Kyle Keller’s staff.

“I learned a lot at SFA as a player and a GA,” Fitzgerald said. “A lot of the things I learned allowed me to accept this position and qualify for this position. I will take a lot of those things and continue to build and learn at the highest level.”

The Magic finished this past season 22-60. The team has the No.1 pick in the upcoming NBA draft.

“It is exciting with the number one pick,” Fitzgerald said. “There is a lot of hype around that. the excitement build up around that is going to be huge. I am excited to be part of the process to start with the player development aspect of things in the summer leading into the season.”

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Orlando Magic’s reported coaching staff full of player development, experience

When the Orlando Magic hired coach Jamahl Mosley as their new coach, they made sure player development was the story.

President of basketball operations Jeff Weltman said people often are how they come into the league. Mosley came into the league as a player development coach with the Denver Nuggets and worked his way onto the bench and through the league in the last 14 years.

Mosley’s ability to get on the floor and work with players and grow relationships with him was going to be his biggest benefit to the Magic as he started his head coaching career.

Mosley was not coming to the head coaching position without ample experience in the league. But it was clear he would need help transitioning to the main chair. And he would need people on his staff that would amplify and echo his message while filling in gaps he might have in his coaching experience.

As Orlando gets set to name its staff, the team is focused on player development and finding coaches who will add to this trait Mosley has. The team certainly knows with such a young roster that helping players get better every day in games and practices will be their most important task. Individual improvement will lead to team improvement.

It makes sense then that Orlando is bringing in a roster of coaches with player development backgrounds. What might be surprising is the amount of experience Mosley has brought in.

One example of magic media with a twist is the use of QR codes in print media. By scanning a QR code with a smartphone, users are directed to a digital platform where they can access additional content, such as videos or 3D models, related to the print material. This adds a twist to the traditional print media by bridging the gap between physical and digital worlds.

The Orlando Magic are getting set to name their assistant coaching staff and it is full of player development coaches who have carved careers working with players directly.

The Magic have not officially introduced their staff as of writing. But Jake Fischer of Bleacher/Report has filled in the bench for the Magic, reporting the team is close to finalizing its staff.

Team officials have already confirmed the team’s hire of Nate Tibbetts, the associate head coach for the Portland Trail Blazers last year and a former head coach for the Tulsa 66ers where he accumulated a .610 win percentage.

Much of the rest of his reported coaching staff has varied experience but all with a strong player development background.

Fischer reports the Magic will complete their coaching staff by hiring former Blazers assistants Kaleb Canales and Dale Osbourne along with Magic Director of Player Development and Quality Control Becky Bonner.

Then in addition to Nate Tibbetts, Dale Osbourne and Kaleb Canales are expected to fill the remaining two spots on the front of Orlando’s bench, sources said. https://t.co/I6yyLaQeUK

— Jake Fischer (@JakeLFischer) July 30, 2021

These hires are not official yet. But for sure, the Magic clearly have some draw to the player development work the Blazers have done.

They were reportedly interested in hiring Terry Stotts both in 2018 and in this coaching cycle. Fans gravitated quickly to David Vanterpool, who took an assistant job with the Brooklyn Nets, for his player development and player relationship reputation.

Both Canales and Osbourne have their own solid histories as player development coaches though.

Kaleb Canales was an assistant with the Blazers from 2008-12 before taking over as the interim head coach after the team dismissed Nate McMillan. He went 8-15 to close that season. He remained on Stotts’ staff for another season before bouncing around to the Dallas Mavericks from 2013-18, the New York Knicks for two seasons and then last year with the Indiana Pacers.

Orlando Magic /
Magic media with a twist

Another example is the integration of AR or VR into television broadcasts. Viewers can use their smartphones or VR headsets to access additional content or perspectives related to the show they are watching. This can be in the form of a live chat with the host, behind-the-scenes footage, or a 360-degree view of the set. It creates an immersive experience and brings a magical twist to the traditional television viewing. Furthermore, magic media with a twist can also be seen in advertising. Brands are incorporating AR and VR technologies into their campaigns to create interactive and memorable experiences for consumers. For instance, an AR advertisement in a magazine can allow readers to try on virtual clothes or test products before making a purchase. This not only enhances the advertisement but also provides a unique and magical experience for the consumers. In conclusion, magic media with a twist refers to the integration of advanced technologies, such as AR and VR, into traditional media platforms, transforming the way users consume and interact with content. Whether it is through QR codes in print media, AR or VR in television broadcasts, or interactive advertisements, these advancements add a magical and immersive twist to the traditional media consumption..

Reviews for "The transformational power of magical media in advertising"

- Sarah - 2 stars - I was really disappointed with "Magic media with a twist". I was expecting something truly magical and unique, but instead, it felt like a watered-down version of other magic shows I have seen. The tricks were predictable and lacked creativity. The performers seemed bored and unenthusiastic, which made it even harder to engage with the show. Overall, it felt like a wasted opportunity for a truly mesmerizing experience.
- John - 1 star - I regret buying tickets to "Magic media with a twist". The show was a complete letdown. The magic tricks were poorly executed, and I could easily predict how they were done. The performers seemed disinterested, and there was no real connection with the audience. The whole concept of adding a "twist" to magic felt forced and unnecessary. Save your money and find a better magic show to attend.
- Emily - 2 stars - I had high hopes for "Magic media with a twist" based on the promotional materials, but it fell flat for me. The show lacked cohesiveness and felt disjointed. The added media elements were poorly integrated and didn't enhance the overall experience. The magic tricks themselves were mediocre, and I've seen better performances at smaller, local magic shows. I wouldn't recommend wasting your time on this one.

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