The Art of Advertising: How KFC Uses Mascots to Sell Chicken

By admin

KFC's mascot, known as "Colonel Sanders," is an iconic figure in the fast food industry. The character is based on the real-life Harland David Sanders, the founder of Kentucky Fried Chicken. Colonel Sanders is portrayed as an elderly southern gentleman with white hair, a white mustache, and a distinctive goatee. He is usually dressed in a white suit with a black string tie, and often wears a black Western-style bolo tie as well. The Colonel Sanders mascot has become synonymous with KFC and is used extensively in the company's marketing and advertising campaigns. He is featured prominently in television commercials, print advertisements, and even on packaging for KFC products.


The current journalistic convention of printing lower case for these terms seems to have originated with the Associated Press Stylebook, first published in 1953. However, a new era of religious pluralism has emerged over the past sixty years. The terms “Pagan” and “Paganism” are now being capitalized in a variety of publications, texts, documents, and references, including religious diversity education resources such as On Common Ground: World Religions in America, The Pluralism Project, Harvard University, and Inmate Religious Beliefs and Practices, Technical Reference Manual, Federal Bureau of Prisons, U.S. Department of Justice.

The terms Pagan and Paganism are now being capitalized in a variety of publications, texts, documents, and references, including religious diversity education resources such as On Common Ground World Religions in America , The Pluralism Project, Harvard University, and Inmate Religious Beliefs and Practices, Technical Reference Manual , Federal Bureau of Prisons, U. , VI, 14 , and on the other hand, as blood sacrifcers of a religion in which to murder a man was to do an act of the greatest devoutness, and to eat his flesh was to secure the highest blessings of health.

Is paganiam capitalized

He is featured prominently in television commercials, print advertisements, and even on packaging for KFC products. The mascot's image is also used on the company's signage and is often displayed in KFC restaurants around the world. The character of Colonel Sanders is meant to represent the values and traditions of the KFC brand.

THE USE AND CAPITALIZATION OF THE WORD " PAGANISM "

Although it was originally written to be an appendix to a book on Roman religion, I decided to post this 2018 paper here instead. It defends the use of the word "Paganism" to apply to Roman religion, and argues that the word should be capitalized when so used.

See Full PDF See Full PDF

Related Papers

In the ancient sources, Druids are presented both as philosophers and sages who “likewise discuss and impart to the youth many things respecting the stars and their motion, respecting the extent of the world and of our earth, respecting the nature of things, respecting the power and the majesty of the immortal gods.” (Caesar, De bel. Gal., VI, 14), and on the other hand, as blood sacrifcers of a religion in which „to murder a man was to do an act of the greatest devoutness, and to eat his flesh was to secure the highest blessings of health.” (Plinius Secundus, Nat. Hist., XXX, 4). Throughout its history, the Druid myth has undergone many transformations; the information on the alleged blood sacrifices passed by the ancients authors with time became forgotten, and the image of a Druid as a philosopher and expert on nature and its secrets stepped to the foreground. The aim of “The Golden Sickle",is to present the history of Druidism, from the ancient Roman and Greek testimonies on the Druids, to the revival of the Druidic myth in English literature and 19th-century British paramasonic Druidic orders, to the core issue of the book – presenting a panorama of modern Druidic movements, and, therefore, answering the question of “who modern Druids are and what do they believe”.

Download Free PDF View PDF

Ryukoku University Ronshu, 2014

Because you capitalize the names of places, you capitalize the words that come from them. Capitalize the names of nationalities or ethnic groups, languages, and their adjectives.
Kfc kfc mascot

He is portrayed as a friendly and hospitable figure, embodying the Southern charm and hospitality that KFC strives to convey. The mascot's distinctive appearance and easygoing demeanor have made him easily recognizable and beloved by fans of KFC. Over the years, there have been several different actors who have portrayed Colonel Sanders in various KFC advertisements. These actors have each brought their own unique interpretation of the character, but they all share the recognizable appearance and persona of the original Colonel Sanders. In recent years, KFC has also introduced a new version of the Colonel Sanders character, played by various celebrities. This marketing strategy aims to bring a fresh and modern twist to the iconic mascot, while still paying homage to the original Colonel Sanders. Celebrities such as Reba McEntire, Rob Lowe, and even the late Norm Macdonald have all taken on the role of Colonel Sanders in KFC commercials. Overall, the Colonel Sanders mascot is a fundamental part of KFC's brand identity and has played a significant role in shaping the company's image. With his distinctive appearance and friendly persona, Colonel Sanders has become an instantly recognizable symbol of the fast-food chain, helping to solidify KFC's position as a global leader in the industry..

Reviews for "The Psychology Behind KFC's Mascot: How They Captivate Audiences"

1. Jessica - 2/5
I was really disappointed with the KFC mascot. It's just a weird-looking, giant chicken. I found it to be quite creepy and it didn't really add any value to my dining experience. The mascot seemed out of place and I honestly couldn't understand the purpose it served. It definitely didn't make me want to go back to KFC anytime soon.
2. Mark - 1/5
I had high expectations for the KFC mascot, but it completely missed the mark for me. I found it to be incredibly unappealing and it actually made me lose my appetite. The mascot was just too gimmicky and didn't fit with the brand's image at all. I was hoping for something fun and engaging, but instead, I got this strange looking chicken that was more off-putting than anything else.
3. Sarah - 2/5
I'm not a fan of the KFC mascot. It looks like something out of a horror movie rather than a fast-food restaurant's mascot. It's just too weird and creepy. I don't understand how it's supposed to attract customers or make the dining experience better. I would prefer if KFC focused on improving their food quality rather than investing in such unnecessary and bizarre mascots. It's a miss for me.
4. Ryan - 1/5
The KFC mascot was a complete turn-off for me. I can't understand why they would choose such an odd mascot to represent their brand. It didn't make me want to eat at KFC, it actually made me want to stay away. I found it to be more of a distraction than anything else. I hope they reconsider their mascot choice and go for something more appealing and in line with the brand's image.

The Cultural Impact of KFC's Mascot in Different Countries

Controversies and Criticisms: The Challenges of KFC's Mascot