Jonah Berger is a renowned marketing strategist and author who has extensively studied and written about the power of word of mouth and persuasive communication. In his book, "Contagious: How to Build Word of Mouth in the Digital Age," Berger emphasizes the importance of using specific magic words that have the potential to capture people's attention and make them more likely to share or adopt ideas. According to Berger, there are six primary magic words that have repeatedly proven to be highly effective in triggering social transmission and persuasive messaging. These words are: social currency, triggers, emotion, public, practical value, and stories. Each of these magic words taps into different psychological mechanisms, making them powerful tools for viral marketing and messaging. Social currency refers to the idea that people love to share things that make them look good.
Our intense twist on the classic wand vibrator, this sleek, cordless model is ultra-powerful yet quiet and silky soft. Use with attachments or without, in bed or in the bath, the We-Vibe wand is waterproof, rechargeable and ready to go.
Its long handle means that you can apply those delicious vibrations to the clitoris for intense orgasms, or use it to massage your own back or other hard-to-reach places. Many sex toys for women have more sharply angled heads for pinpoint clitoral stimulation, while the Wand has a flatter, silky smooth head to give satisfying vibrations to stimulate a larger area of the vulva.
Social currency refers to the idea that people love to share things that make them look good. By leveraging the desire for social standing and reputation, marketers can create content or products that provide individuals with a sense of exclusivity or insider knowledge. When people are the first to discover or share something that is perceived to be valuable, they enhance their social currency.
We-Vibe Wand thoughts, 2 months in
So I felt disappointed by the new, much-hyped We-Vibe Wand right out of box: the shape of the handle felt odd to me.
It narrows interestingly in the middle, then curves sharply inward.
I was so used to more-cylindrical Magic Wand handles, and to pressing the very flat top of the Magic Wand head into my vulva, with the body sticking straight out almost parallel to my legs. The handle shape made that odd with Wand: I hadda adapt to using the side of the head, instead.
But I kept using Wand. Because, unlike Magic Wands, it's waterproof. Fully waterproof, so I must've conducted half my testing in the shower.
More than that, it's rumbly as hell. Unlike my previous waterproof-rechargeable vibe for shower power, Ultra Wand, which has a much more limited speed range (starts high, gets higher and buzzier).
Then I brought the We-Vibe Wand on vacation, and the included Stroke attachment (for penises) pleased my partner.
So I keep coming back to Wand. After I first wrote about it, I thought I'd be done with it and I could move on with my life "Smart Silence"-free. Because I loathe Wand's Smart Silence function: it's extremely frustrating with the attachments especially. Luckily, it can be turned off.
So overall, now I'm using the We-Vibe Wand equally as much as my beloved Magic Wand Rechargeable . The massive head, deep vibes, and waterproof-ness keep bringing me back to it over a dozen other wands.
The We-Vibe Wand has a beautiful motor, no doubt. Is it the only strong wand you should consider? Of course not!
My full Wand review has a quick recap of Wand's advantages vs. why you would chose another wand vibe .
So I felt disappointed by the new, much-hyped We-Vibe Wand right out of box: the shape of the handle felt odd to me.
Triggers are cues that remind people about something and prompt them to take action. By linking your product or idea to triggers that are frequent or common in people's daily lives, you increase the likelihood of your message being shared. For example, Mars candy bars used the trigger of hunger by associating their product with the phrase "Hungry? Grab a Snickers" in their ad campaigns. Emotion plays a crucial role in shaping people's behavior and decision-making. When emotions are evoked, whether positive or negative, people are more likely to remember and share the experience. Emotional content tends to be contagious and has a higher chance of going viral, as it resonates deeply with individuals on an emotional level. Public visibility and the desire for social proof are among the strongest motivators for human behavior. People are more likely to adopt an idea or behavior if they see others publicly engaging in it. By showcasing testimonials, reviews, or other forms of public endorsement, marketers can create a perception of popularity and increase the likelihood of adoption. Practical value refers to the usefulness or benefit that people derive from an idea or product. People are more likely to talk about and share things that they find helpful, solve a problem, or provide practical advice. By highlighting the practical value of a product or idea, marketers can tap into people's desire to be helpful to others in their social networks. Stories have been used for centuries as a powerful form of communication. Narratives and stories have the ability to transport people into different worlds, making messages more memorable and relatable. People are more likely to share stories that resonate with them emotionally, inspire, or entertain them. As a result, integrating storytelling techniques into marketing messages can significantly increase their viral potential. In conclusion, Jonah Berger's concept of magic words offers valuable insights into the art of persuasive communication and viral marketing. By leveraging social currency, triggers, emotion, public visibility, practical value, and storytelling, marketers can greatly enhance their chances of creating contagious content and ideas that spread rapidly through word of mouth..
Reviews for "Finding Your Voice: Jonah Burger's Magic Words for Self-Expression"
1. Sandra - 1 star - I was really disappointed with "Jonah Burger Magic Words". The story felt disjointed and hard to follow, and the characters were underdeveloped. I didn't feel any emotional connection to the plot or the events that were happening. It seemed like a rushed and half-hearted attempt at storytelling. Overall, I would not recommend this book to anyone looking for a captivating and well-written read.
2. Mike - 2 stars - I wanted to like "Jonah Burger Magic Words", but I just couldn't get into it. The pacing was off, dragging in some places and rushing through others. The dialogue felt forced and unnatural, making it difficult to empathize with the characters. Additionally, the plot twists were predictable, and the ending was anticlimactic. Sadly, this book didn't live up to my expectations.
3. Emily - 2.5 stars - I have mixed feelings about "Jonah Burger Magic Words". While the concept was intriguing, the execution fell short. The writing style was inconsistent, jumping between overly descriptive passages and abrupt dialogue. This made it difficult for me to immerse myself in the story. Additionally, the character development was lacking, and I found it hard to connect with any of them. It had potential, but it didn't quite hit the mark for me.
4. David - 1.5 stars - "Jonah Burger Magic Words" was a major letdown. The plot was confusing and convoluted, and I couldn't fully grasp what was happening throughout the book. The world-building was weak, leaving me with more questions than answers. The writing was also plagued with grammatical errors and awkward sentence structures, making it a challenging read. Unfortunately, I cannot recommend this book to anyone seeking a well-crafted and enjoyable fantasy novel.