Jonah Berger, a renowned marketing professor at the University of Pennsylvania's Wharton School, coined the term "magic words" to refer to certain words or phrases that have the potential to make content more viral and shareable. In his book "Contagious: Why Things Catch On," Berger explores the science behind why some ideas, products, or messages spread like wildfire while others languish in obscurity. He argues that incorporating these magic words into our content can significantly enhance its sharing potential. According to Berger, there are six key magic words that can increase the likelihood of content going viral. The first magic word is "you." Berger suggests that using the second-person pronoun "you" makes the content more relatable and personal, as it directly addresses the reader or viewer.
BABYLON MYSTERY RELIGION
These Sacraments, necessary to salvation began at birth with Infant Baptism , other sacraments throughout life, ending with a final anointing with oil at death to prepare one for the hereafter. 3 p2l,84 traces this pagan baptism back to the practice of commemorating Noah and his 3 sons deliverance through the waters of the flood, emerging from the ark and entering a New life.
" Berger suggests that using the second-person pronoun "you" makes the content more relatable and personal, as it directly addresses the reader or viewer. By doing so, it captures their attention and makes them feel more connected and engaged. The second magic word is "because.
The pagan cross and the pagan baptism ritual - Pagan Christian celebrations and rituals
“ But God forbid that I should glory, save in the cross of our Lord Jesus Christ , by whom the world is crucified unto me, and I unto the world.” Galatians 6:14
Paul brings in the cross worship in his writings.
The Cross was used by many ancient civilisations e.g. the Egyptians, the Chaldeans (the Babylonians), Greeks and Romans. It comes in many forms . The cross is a representation of the Sun gods (Tammuz, Mithra etc.)
Egyptologist Sir John G. Wilkinson states that the Egyptians “frequently had a small cross suspended to a necklace, or to the collar of their dress.” 143
Early Christian apologist (writer, defender) Minicius Felix stated : “Crosses, moreover, we Christians neither venerate nor wish for. You indeed who consecrate gods of wood venerate wooden crosses, perhaps as parts of your gods. For your very standards, as well as your banners, and flags of your camps, what are they but crosses gilded and adorned? Your victorious trophies not only imitate the appearance of a simple cross, but also that of a man affixed to it.” 144
Baptism was a pagan ritual performed by the above ancient civilisations. 145
The Church teaches that if someone is not baptised with water, they will not be able to enter heaven. 146 There is no mention of this in the bible.
During the ritual (of water being poured on head or full water immersion) a cross was marked on their foreheads. 147 The Christian ritual mimic a pagan ritual. 109
Early church writer Tertullian states in the early third century:
“The Devil, whose business it is to pervert the truth, mimics the exact circumstances of the Divine Sacraments in the Mysteries of Mithras. He himself baptizes some, that is to say, his believers and followers; he promises forgiveness of sins from the Sacred Fount and thereby initiates them into the religion of Mithras ; … he brings in the symbol of the Resurrection, and wins the crown with the sword.” 83
“ Some scholars have claimed the apostle Paul was essentially a devotee of Greek mystery religions , that we cannot understand the New Testament without understanding the language of the mystery religions. Hardly anyone would now agree.” from Article from “Worshipping like pagans?” www.Christianitytoday.com 83
Besides Mithraism, some sects of Buddhism have a baptism ritual.
Ernst De Bunsen states: “The Buddhists in Thibet have a water-baptism, Tuisol, preceded by confession of sins.” He then states “In a Chinese life of Buddha we read that, ' living at Vaisali, Buddha delivered the baptism which rescues from life and death, and confers salvation.'” 148
According to the Encyclopaedia of Hinduism, the water in the river ranges has the power to remove your sins. It is a custom for Hindus to flock to the river Ganges and pour some of the river water on themselves or fully immerse themselves in the river. 113
Scholar R. Robinson states that ancient Egyptian priests initiated candidates into the pagan religion of Isis by bathing candidates in water. 145
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Baptism was a pagan ritual performed by the above ancient civilisations. 145
" Berger highlights the power of providing a reason or rationale behind a request or piece of information. People are more likely to comply or be persuaded if they have a reason to do so. By using the word "because" in our content, we provide a justification that can make it more convincing and convincing. The third magic word is "free." According to Berger, the allure of getting something for free is universal and irresistible. By incorporating the word "free" into our content, whether it's offering a free trial, a free sample, or a free resource, we tap into people's desire to get something valuable without having to pay for it. The fourth magic word is "new." Berger highlights the concept of "novelty" in his book, emphasizing that people are naturally drawn to new and innovative ideas, products, or experiences. By using the word "new" in our content, we create a sense of excitement and intrigue that can make it more shareable. The fifth magic word is "instantly." In an age of instant gratification, people crave immediate results and solutions. By using the word "instantly" in our content, we tap into this desire and offer the promise of immediate gratification, which can encourage people to share it with others. Lastly, the sixth magic word is "secret." People love feeling like they are part of an exclusive club or privy to information or knowledge that others are not aware of. By using the word "secret" in our content, we create a sense of exclusivity and intrigue, making people more likely to share it to demonstrate their insider status. In conclusion, Jonah Berger's concept of "magic words" provides valuable insight into the psychology behind viral content. By incorporating these words into our content, we can increase its appeal and sharing potential. However, it is important to use them authentically and within the context of our content to avoid coming across as gimmicky or manipulative..
Reviews for "Utilizing Jonah Berger's Magic Words to Enhance Your Brand Messaging"
1. Mike - 1 star - I was really disappointed with "Jonah Berger's Magical Words". I found it to be extremely repetitive and lacking in originality. The author seemed to just repeat the same ideas over and over again without providing any real substance. I was really hoping for some unique insights and strategies, but unfortunately this book fell short. I wouldn't recommend it to anyone looking for valuable information on persuasive communication.
2. Sarah - 2 stars - I had high hopes for "Jonah Berger's Magical Words" after hearing so much about it, but I was left feeling underwhelmed. The book is filled with anecdotes and examples, but very little actionable advice. It felt more like a collection of shallow observations rather than a comprehensive guide to persuasive language. I was expecting to learn new techniques and strategies, but instead, I found myself skimming through repetitive content. Overall, not worth the hype.
3. John - 1 star - I really struggled to get through "Jonah Berger's Magical Words". The writing style was dry and lacked any real energy or excitement. The book felt like a chore to read, and I found myself losing interest quickly. The author seemed to focus too much on theory and not enough on practical application. I wanted to learn how to enhance my communication skills, but this book didn't provide any useful tools or techniques. I would not recommend it to anyone looking for a captivating and informative read.
4. Emily - 2 stars - "Jonah Berger's Magical Words" wasn't quite what I expected. While it had some interesting concepts, I found it to be repetitive and lacking in depth. The author seemed more focused on providing examples and anecdotes rather than delving into the psychology of persuasive language. I wanted a more practical guide that would help me improve my communication skills, but this book didn't deliver. It felt more like a collection of surface-level ideas rather than a comprehensive resource. Overall, it was a disappointment.