Taming the Curse of XRM: Practical Tips for Implementation and Usage

The "Curse of XRM" refers to the challenges and drawbacks often associated with implementing an extended relationship management (XRM) system. XRM is an approach that leverages customer relationship management (CRM) principles and techniques to manage relationships with various stakeholders beyond just customers. While XRM holds great potential for improving organizational efficiency and effectiveness, there are several common pitfalls that organizations may face when implementing these systems. One major challenge of XRM is complexity. Unlike traditional CRM systems that focus primarily on managing customer relationships, XRM expands the scope to include relationships with partners, suppliers, and internal stakeholders. This increased complexity requires careful planning and customization to ensure that the system adequately addresses the organization's specific needs.

The Hollywood Reporter talked with the pink-haired makeup visionary about her first beauty brand, how recent motherhood has made her more confident and what her favorite looks have been for Sydney Sweeney‘s character Cassie in season two.

The Chromaddiction Shimmer Eye Paint Liner 24 comes in four colors for creating glowy eyelids, while the three types of rhinestone face gems solid neon, iridescent sparkle, bold metallic, 12 can elevate the shine present in natural complexions and layer radiantly on skin. in eK-YuxVE Category Eyes - Chromaddiction Shimmer Eye Paint Liner An intensely saturated shimmer eye paint and liner, for all-over color or a delicate fairy wing.

This increased complexity requires careful planning and customization to ensure that the system adequately addresses the organization's specific needs. Without proper configuration, the XRM system may become convoluted and difficult to use, resulting in reduced productivity and user dissatisfaction. Another issue with XRM is data integration and management.

‘Euphoria’ Makeup Trendsetter Donni Davy on Launching Half Magic Beauty and New Motherhood

The glitter-and-glow expert's new line includes rhinestone face gems, shimmer eye paint and lip liners.

Malik Peay

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Over its two seasons, the makeup on HBO’s hit teenage drama Euphoria has become a phenomenon. From the show’s iridescent eyeshadow to generous amounts of glitter, makeup designer Doniella Davy has imbued the spirit of fantasy back into makeup on the coming-of-age series.

The 33-year-old artist now is embarking on a new cosmetics brand called Half Magic Beauty, available for purchase as of May 17. Known as Donni, the beauty founder was raised in Venice, California and didn’t start off wanting to be a makeup artist. But after receiving her photography degree from Pratt Institute, she was urged by a childhood friend to begin a career in makeup.

“I didn’t even wear a lot of makeup growing up,” Davy, chatting over Zoom from her living room in her L.A. home, says. “I want [Half Magic Beauty] to be so unintimidating, so user-friendly, so not a cool girl line — much more like, ‘join us!'”

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Whimsicality and practicality are principles that are embedded into the 10-product line. Half Magic Beauty is intended to be an entire kit for makeup artists who search for high-quality formulas and for homeschooled beauty enthusiasts. Launched in collaboration with A24, the makeup brand is meant to be accessible with items priced from $12-$26.

The Chromaddiction Shimmer Eye Paint + Liner ($24) comes in four colors for creating glowy eyelids, while the three types of rhinestone face gems (solid neon, iridescent sparkle, bold metallic, $12) can elevate the shine present in natural complexions and layer radiantly on skin. The cast-favorite LipTrik Kits ($26) come in two different pairings with a lip cream and liner — the earth-toned Magic Brownie + I’ll Pray For You/I Have Needs or the fluorescent-colored Angel Rave + Don’t Be Confused/Honestly, Yes. The Half Magic Beauty collection also features tweezers for rhinestones, precision eyeliner brushes, a silicone guide for eyeliner and more.

The Hollywood Reporter talked with the pink-haired makeup visionary about her first beauty brand, how recent motherhood has made her more confident and what her favorite looks have been for Sydney Sweeney‘s character Cassie in season two.

What caused you to naturally gravitate towards the transformative art and world of makeup?

My background is mostly in visual art — painting and drawing and photography as well. A very good friend who I’ve known since I was a baby, her mom suggested being a makeup artist for me and I thought it sounded so cool — the storytelling aspect of it.

I realized doing makeup for film and TV, is a lot more than just makeup. It’s reading the scripts and trying to enhance the story. It is storytelling, but I am essentially using painting and drawing on people’s faces.

If you were able to go back in time and attend Euphoria high or address your younger self, which Half Magic beauty product would you have been wearing nonstop then?

Mostly, the shimmery Chromaddiction eye paints and the Glitter liner.

What was the process like creating your first makeup brand?

I think many makeup artists have these moments all the time. They’re like: “Oh, if I ever had a brand this is what I would want to do,” Or like: “I love this product, but I wish it layered really well with this other product.” We’re always thinking about combining different products from different lines and sort of making our own ideal products. So, I’ve had an ongoing little list of the kind of products I would ever want to make if I ever had a line.

The first products that we’re launching are basically a system for layering glitter and shimmer on top of bold colors. Half Magic Beauty is meant to be able to give people these super colorful eyes where all the products are compatible. The glitter can layer on top of this beautiful sparkly layer and can have something to stick to. So I wanted to create this system of ingredients that go well together that can give people this look. I wanted the user experience and the online Euphoria makeup experience to be able to have both physically in your hands.

How was creating makeup looks for Euphoria very different than the products you are sharing in your line?

It is funny because the Euphoria makeup has become my life. I’m thinking about that all the time. Obviously, shooting was a nine-month process for season two. I think it was around eight months for season one. I get into this Euphoria world and I am in there for a while and so the brand was incubating and being put together well before season two. So I’m always kind of in that makeup mindset now. Most experiences I have done of ‘fun makeup’ are on the set of Euphoria. I’m super keyed in now to what I’m looking for in products — light-reflecting products, the kind of shimmer, the density of the shimmer, the pigments and the glitter and how bright I want it to be. For example, if it’s a mid-tone blue, I know I need to make sure it’s bright enough so that in the shadows it still shows onscreen as this beautiful blue and doesn’t shift into a black.

What is the spirit behind the brand’s name Half Magic Beauty?

This line is all-embracing of natural skin texture and this sense of realism, which kind of comes into the name: Half Magic. The makeup is the magic. You are the rest of the magic. You’re playing with bold colors and glitter and maybe a fantasy-kind-of-makeup look, so to speak, it doesn’t mean, the look has to be perfect by any means. It’s self-expression through makeup. It’s also a sense of personal evolution, it’s therapy.

Makeup can be used as a tool to really figure stuff out about yourself by trying on different ways of being you. I wanted to really hit this specific elevated level of part-whimsical, part-practical and creating a place where makeup newbies and Euphoria makeup fans can play around and enjoy the line.

What was one of the touchstones that you really wanted to make obvious when consumers experience your products?

You don’t have to have a whole collection of makeup brushes. You don’t need to be a pro at all. My fantasy is for this line to be somebody’s first makeup line that they ever play with. For the makeup pros, I want them to really appreciate the high-end formulas. I really wanted to lead with products that I feel are more universal and are geared towards giving someone who maybe isn’t into wearing brighter colors. Giving them this elevated experience to start playing with magical, elevated makeup.

What is the go-to makeup tool that you can never leave the house without?

I would have a little baggy of extra rhinestones, just in case they fall off. Lash glue, which I can glue rhinestones on with, but Half Magic Beauty’s rhinestones have adhesive on the back of them. They’re medical-grade adhesive. Still, you never know if you’re going to be accidentally knocking one off.

What was your most memorable showstopper makeup moment on the Euphoria season two set that comes instantly to mind?

Cassie [Sydney Sweeney] had a lot of awesome makeup moments that I loved doing on her. What I loved about her looks was you could feel her stress and anxiety. Those emotions burned through her looks. She always had a slushy cheek look. Her lip color was always around the outside of her lips, looking kind of like she was just making out with Nate.

The season absolutely embodies what I’m all about and what my relationship with designing the makeup on Euphoria has been. It’s all about bringing the emotion into the glam so you can really feel it burning through the glam. Cassie’s looks were coming from a more desperate place to get attention. My favorite look was when Cassie showed up to school looking like Maddy, but with a wing with rhinestones on it.

What impact are you aiming for Half Magic Beauty to have in the beauty industry?

Truly providing all of the makeup tools in one place. Making the experience of using makeup a sort of embracing experience, where you create your own fantasy, where you can try on different facets of your own personality and just truly make makeup a very welcoming place. The products are very wearable and they provide this elevated sort of sparkle experience. You are officially welcomed into this line with such fantastical packaging.

What about the application of makeup that has been so specifically liberating for you as a new mom?

In a way, I feel like I’ve never felt more myself as a new mom, and simultaneously, I am wearing more fun makeup looks. I started wearing more fun makeup and doing Euphoria makeup looks on myself during quarantine in 2020 after season one aired. I hadn’t really used my own face as a way to explore looks. At that time, I was sort of exploring what I wanted to do for season two. I worked out a lot of ideas on my own, on my own face, and felt how therapeutic and uplifting the practice of doing that was for me.

I was kind of in my own private world at home. I posted these looks on Instagram. There is this interesting part about this practice of wearing cool looks and just doing them at home and posting them online. It is similar to wearing them out, but it feels less scary than wearing them out. I kind of fell in love with makeup even more and wanted to really bring it into my personal life. Then, having my baby has definitely made me have less social anxiety. I feel like I can just be myself more now.

Take a look at the past decade of beauty trends and you’ll notice three major aesthetics that redefined how people wore their makeup. There was the Kylie Jenner lip kit era—defined by matte lips, heavy contour, and filled-in, structured brows. Next, there was the launch of Glossier—the “your skin but better” makeup and skincare brand focused on minimalist beauty staples. Then came the Euphoria makeup era, inspired by the hit HBO show that premiered in 2019, which has been a cultural staple ever since.

XRM often requires integration with multiple existing systems and databases to ensure a comprehensive view of all relationships. However, the process of integrating these systems can be arduous and time-consuming, especially when dealing with legacy systems or disparate data sources. Poor data quality and governance can also pose a significant challenge, as XRM relies heavily on accurate and up-to-date information to drive effective decision-making. One critical factor contributing to the curse of XRM is user adoption. If employees are not properly trained or motivated to use the system, its potential benefits may go unrealized. Resistance to change, lack of understanding, or inadequate training can all hinder adoption and lead to underutilization of the XRM system. To combat this, organizations must invest in change management strategies, user training, and ongoing support to encourage engagement and adoption. Lastly, scalability can be a concern when implementing XRM. As organizations grow and evolve, their relationship management needs may change, requiring adjustments to the XRM system. Scalability and flexibility become crucial to accommodate new stakeholders, processes, and technologies. Without careful planning and architecture, the XRM system may become rigid and unable to adapt to changing organizational needs. In conclusion, while XRM has the potential to enhance relationship management across various stakeholders, it is not without its challenges. Complexity, data integration, user adoption, and scalability must all be carefully considered and addressed when implementing an XRM system. By proactively managing these challenges, organizations can minimize the curse of XRM and unlock the full potential of these systems to drive organizational success..

Reviews for "XRM Curse: Unveiling the Impact on Customer Relationships and Satisfaction"

- John - 1 star - I was really disappointed with "Curse of xrm". The plot was confusing and the characters were not well-developed. I found myself questioning why certain events were happening and the ending left me unsatisfied. Overall, it felt like a waste of time and I wouldn't recommend it to others.

- Sarah - 2 stars - "Curse of xrm" had potential, but it fell flat for me. The pacing was slow and it took a long time for the story to get going. Additionally, the dialogue felt stilted and unrealistic, making it hard for me to connect with the characters. I was hoping for a gripping and thrilling experience, but it just didn't deliver.

- Mike - 2 stars - I had high hopes for "Curse of xrm" based on the hype, but I was left disappointed. The story lacked originality and seemed like a rehash of other similar books I've read. The world-building was weak and the descriptions were lacking, making it difficult for me to envision the setting. Overall, it was a forgettable read that didn't live up to its potential.

- Laura - 3 stars - While "Curse of xrm" had an interesting concept, I felt that the execution fell short. The story had a slow start and it took a while for me to become invested. Additionally, the writing style felt awkward and disjointed, making it hard for me to fully immerse myself in the story. While it wasn't terrible, it didn't leave a lasting impression on me either.

The Curse of XRM: How to Mitigate Risks and Ensure Success