Once upon a time, in a kingdom far away, there lived a beautiful princess named Ivy. Princess Ivy was known for her kindness, grace, and enchanting beauty. She possessed a rare gift - the ability to cast spells. However, she was warned by her wise old grandmother, the queen, to use her powers wisely and only for good. One day, a wicked sorceress named Morgana became jealous of Princess Ivy's popularity and magical abilities. Out of envy, Morgana decided to cast a spell on Ivy, hoping to steal her powers and beauty for herself.
Out of envy, Morgana decided to cast a spell on Ivy, hoping to steal her powers and beauty for herself. Late one night, when the princess was fast asleep, Morgana crept into the castle and cast her dark spell. As the sun rose the next morning, Princess Ivy woke up only to find that she had been transformed into a frog.
MAGIC Comes to New York in September
MAGIC New York will be held simultaneously with Coterie at the Javits Center Sept. 19 to 21.
By Lisa Lockwood Plus Icon May 25, 2021, 1:37pm- Share this article on Facebook
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MAGIC is coming to New York in September.
Informa Markets Fashion, organizer of the trade show as well as of others including Coterie, Project and Sourcing at MAGIC, will introduce a new, twice-annual women’s and children’s East Coast market event, MAGIC New York.
Serving new and different market segments from MAGIC’s flagship event in Las Vegas, the new event will also feature brands previously available at Fame, Moda, Children’s Club and Sole Commerce.
Running simultaneously with Coterie, MAGIC New York will take place Sept. 19 to 21 at the Jacob K. Javits Center. It will feature a selection of apparel, footwear and accessories brands on level one of the convention center, while Coterie, which spotlights a more product-forward experience for the elevated women’s contemporary market, will be on level three, as reported.
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MAGIC New York will showcase a variety of categories, such as young contemporary, sportswear, trend, footwear, accessories and children’s, as well as the introduction of a new onsite curation, “emerging designers.”
The show is intended to provide retailers with more opportunities to discover new brands and products as well as increase avenues to explore and expand private label options at lower minimums. For brands, this new market opportunity during a key buying season looks to provide access to a larger audience of retail buyers to open new accounts and expand into new territories.
The event will also include activations and networking events, as well as educational sessions featuring industry thought leaders, which will be revealed at a later date.
“Presenting a focused edition of our flagship Las Vegas event in a new, key market is part of our aim to generate more diverse avenues of connection and commerce for our community,” said Jordan Rudow, vice president of events at MAGIC. “While offering the same comprehensive selection of brands and categories previously showcased at our New York-based events, MAGIC’s expansion and new home in the New York market will gather a larger cross-section of the industry, giving our buyers the ability to show a wider selection of brands and at a variety of price points.”
Asked if MAGIC in Las Vegas will feature many of the same exhibitors as MAGIC New York, an Informa spokeswoman said there will be some crossover. “MAGIC New York will be differentiated with an emphasis on sportswear brands in addition to trend, young contemporary and children’s brands, especially as the new home for brands previously a part of Fame, Moda and Children’s Club.”
As for whether there will be a vetting process to be included in MAGIC New York or Coterie, she said they are two distinct events, which serve differentiated market segments and price points. “Women’s and children’s, trend and young contemporary brands at price points from value to mass market will showcase at MAGIC New York, whereas elevated contemporary and advanced contemporary women’s brands at price points from premium to affordable luxury will be showcased at Coterie New York,” she said.
In assessing whether the two MAGIC shows will impact each other, one source noted that people who attend MAGIC in Las Vegas don’t necessarily come to New York, and MAGIC in Vegas attracts a lot more West Coast and Midwest retailers.
As reported, MAGIC Las Vegas will return to the Las Vegas Convention Center from Aug. 9 to 11. It is joined by sister events Project Las Vegas, the contemporary men’s and women’s market event, along with Sourcing at MAGIC, the sourcing and supply chain market events.
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Shocked and frightened, she hopped out of her bed and looked into the mirror. To her horror, instead of her beautiful face, she saw a small green creature staring back at her. Princess Ivy knew that she had to find a way to break the spell and regain her true form. She set out on a journey to seek the help of the great wizard who resided high up on the highest peak in the kingdom. The journey was long and arduous, but Ivy remained determined. After days of traveling, Princess Ivy finally reached the peak and found the wizard's hidden cave. With hope in her heart, she pleaded for his assistance. The wise old wizard listened to her tale and told her that breaking the spell would not be easy. He explained that to reverse the dark magic, Ivy would have to prove her worthiness and overcome several challenges. Undeterred, Princess Ivy took on each challenge with courage and determination. She displayed kindness, bravery, and selflessness in her actions, proving herself to be worthy of the wizard's help. After completing the final task, the wizard cast a powerful counter spell, and Princess Ivy was transformed back into her true form. Upon her return, Ivy felt a newfound appreciation for her magical abilities. She vowed never to misuse her powers and to use them only for the betterment of her kingdom. News of Princess Ivy's journey and triumph spread throughout the land, and she became an inspiration to all. In the end, the spell of Princess Ivy served as a reminder of the importance of humility, inner strength, and using one's gifts for the benefit of others. It taught her a valuable lesson and solidified her role as a true leader and protector of her people..
Reviews for "The Transformational Journey of Princess Ivy's Character"
- Sarah - 2 stars - I was really disappointed with "The Spell of Princess Ivy". The plot was weak and the characters felt one-dimensional. It didn't live up to the previous books in the series and I found myself bored halfway through. The writing style was also subpar, lacking the descriptive language and engaging dialogue that I had come to expect. Overall, I wouldn't recommend this book to anyone looking for a captivating read.
- Mark - 1 star - "The Spell of Princess Ivy" was a complete waste of time. The story was predictable and unoriginal, and I felt like I had read the same plot in numerous other books. The characters lacked depth and their actions felt forced, making it difficult to connect with them. The pacing was also off, with certain scenes dragging on unnecessarily while others were rushed. I was extremely disappointed with this installment and would advise others to skip it.
- Emily - 2.5 stars - I was a fan of the previous books in the series, but "The Spell of Princess Ivy" fell flat for me. The storyline felt recycled and lacked the creativity that had drawn me to the series in the first place. Additionally, I found the writing to be mediocre, lacking the lyrical prose and vivid descriptions that had made the previous books so enchanting. While it wasn't terrible, I couldn't help but feel underwhelmed by this installment.