A pouch for Apple Magic Mouse can be a great accessory to protect and carry your mouse with ease. The Apple Magic Mouse is a sleek and compact device that is designed to be used on the go. However, it can be easily scratched or damaged if not properly protected. With a pouch specifically designed for the Apple Magic Mouse, you can ensure that your mouse stays safe and secure. These pouches are usually made of high-quality materials that provide cushioning and protection against accidental bumps or scratches. Moreover, these pouches also come in different designs and colors, allowing you to personalize your mouse and add a touch of style.
Sun Bum: Brand Positioning Case Study
A few weeks ago my family was on Spring Break and needed sunscreen. We now buy Sun Bum exclusively. Which is 2X as expensive as other leading brands. Yikes, I know.
But why? Is it because of the adorable monkey mascot? Is it because it smells like summer? Is it the beach hippie aesthetic I’m actually fond of?
I then realized it’s because of all of it. And it’s good for business. They were just acquired for $400M by SC Johnson.
Big bucks for a sunscreen brand, which means it’s time to get into this week’s breakdown…
💼 The Brand: Sun Bum
Sun Bum was born in 2010. The brain child of Tom Rinks — who also happens to be the creative genius by the “Yo Quiero Taco Bell” chihuahua.
Apparently Tom knows a thing or two about making brand mascots. Because Sun Bum’s Sonny might be the coolest (and only) sunscreen mascot I’ve ever seen.
💛 The Heart (Mission & Vision)
Sun Bum’s origin story is simple. The owners live on the beach and were tired of putting on sunscreen every day that smelled bad, felt sticky, and was a bad experience for them and the environment.
So they made their own.
And that’s how this simple mission was born: “We care about the planet. We care about the animals. We care about our families. So, we continue to look for ways to make our products without stuff that could hurt any of them.”
👤 The Head (Strategy & Positioning)
Sun Bum has a fun, laid back “beach hippie” brand personality that flows through every aspect of their product. So much so that it stands out easily in a sea of bottles stamped with generic palm trees and coconuts. This didn’t happen by accident either.
Tom Rinks is a brand building wizard and shares about this strategy in a recent episode of How I Built This.
It’s wild to think that you can grow a sunscreen brand into a $400M behemoth, but if you can grow a water brand into the hundreds of millions, nothing is too crazy.
Want to know your brand personality? Take our 2-minute quiz here .
✋ The Hands (Tactics)
Sun Bum has crafted an intentional brand experience using several different tactics…
One of the most unique is their “Bum Rush” tour where they travel to random public beaches, “judge” the surfers (who are unaware they’re being judged), and one is awarded a fat $1,000 check.
Sun Bum has fun infusing their website with personality too. Not only do they offer an air freshener that smells like summer, but they claim it helps eliminate “car stank — inlcuding but not limited to decaying burritos, wet bikinis, dog breath, grandmas' perfume, petrified french fries and whatever else you got living under your seat.”
And finally, as I was wrapping up my research on this last night at 10:30PM I clicked their chat bot expecting a bit of personality. I wasn’t disappointed as it informed me their team was busy “catchin the sunset” and would be back Monday.
How You Can Steal Their Strategy
Don’t Be Boring. That might sounds like simplistic advice, but it’s an overlooked and highly effective strategy. Sunscreen is boring… usually. But when you add in extreme levels of intentionality and infuse every aspect of your brand with personality — the look, the feel, the smell — you can even make sun screen fun.
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Sun Bum Is Dressing Statues Like Bananas In All 50 States for Skin Cancer Awareness Month
The funny campaign debuts May 1st—and stay tuned for Sun Bum's new Summer of Love collection, featuring a heart logo on its packaging.
Marie Redding, Senior Editor 04.29.21Sun Bum is launching the 'We Are Not Bananas' campaign on Saturday, May 1st—just in time for Skin Cancer Awareness Month.
The new campaign continues the message Sun Bum began to spread with its #BananaSuitChallenge in 2019—when the brand asked consumers to dress in a banana suit and take a photo. Athlete Isabella Nichols wore a banana suit on a motorcycle in the photo above (by @RYZphoto) and posted it on Instagram in May 2019.
This year, Sun Bum will continue to spread its message on social media by posting 'banana suit' photos—especially TikTok, where the brand will create content with original music to capture Gen Z's attention.
Moreover, these pouches also come in different designs and colors, allowing you to personalize your mouse and add a touch of style. Whether you prefer a simple and classic design or a bold and vibrant one, there are pouches available to suit your taste and preferences. In addition to providing protection, a pouch for Apple Magic Mouse also makes it much easier to carry your mouse around.
Statues in All 50 States, In a Banana Suit
Sun Bum will dress 50 statues across the U.S. in banana suits throughout May, to help spread the message that many forms of skin cancer are preventable. Skin cancer is the most common cancer worldwide.
Why a Banana Suit?
Sun Bum's mascot is Sunny the Ape——and because bananas are protected head to toe, just like we should be, the brand explains.
Russell Radebaugh, vice president of Marketing & International, Sun Bum, says, "1 in 5 people will be diagnosed with skin cancer in their lifetime. Sun Bum has always been a source of positivity and community. With our non-scare tactic approach of dressing statues in banana suits, we hope to create great awareness and virality to change the stat to 1 in 6 and remind everyone to use sunscreen daily."
Plus—the statues won't be in just any banana suit. Sun Bum recruited Hollywood costume designer Erik Dixon, who led a team of pattern makers, tailors, and local seamstresses in each state to create custom suits. Each statue required more than 20 fittings.
Which Statues Will Look Like a Banana?
Sun Bum says its team had hundreds of conversations with public art commissions, government agencies, city mayors, museum curators and more.
Stay tuned for the big reveal.
You can simply slip it into the pouch and put it in your bag or pocket without worrying about it getting lost or damaged. This is particularly useful if you often travel or work remotely. Overall, investing in a pouch for your Apple Magic Mouse is a smart decision. It not only protects your mouse from scratches and damage, but it also adds a touch of style and makes it easier to carry around. So, why not enhance your overall experience with the Apple Magic Mouse by getting a pouch that perfectly complements its functionality and design?.
Reviews for "The Benefits of Using a Pouch for Your Apple Magic Mouse"
1. John - 1 star - I was really disappointed with this pouch for the Apple Magic Mouse. The material felt cheap and flimsy, and it didn't provide any real protection for my mouse. It also didn't fit the mouse very well, making it difficult to put in and take out. Overall, it was a waste of money and I would not recommend it.
2. Sarah - 2 stars - I had high hopes for this pouch, but it fell short in many ways. First of all, the design is not very practical. It's difficult to open and close, and the button closure feels like it will break easily. Secondly, the inside of the pouch is not padded or lined, so it doesn't offer much protection for the mouse. I also found that the size of the pouch was too big for my liking, making it less portable than I had hoped. Overall, I was not impressed with this product.
3. David - 2 stars - I purchased this pouch to protect my Apple Magic Mouse, but unfortunately, it didn't do the job very well. The material is thin and not very durable, so I don't feel confident that it will keep my mouse safe from scratches or other damage. Additionally, the size of the pouch is quite large, making it a bit cumbersome to carry around. I would have preferred a more compact and sturdy design. Overall, I don't think this pouch is worth the money and I would not purchase it again.
4. Emily - 1 star - I was really disappointed with this pouch for the Apple Magic Mouse. It didn't fit the mouse properly, and the mouse would often slide out of the pouch when I wasn't careful. The material also felt cheap and flimsy, and it didn't provide any real protection for the mouse. I ended up having to find another solution for keeping my mouse safe during travel. I would not recommend this pouch.