Occult detective fiction is a genre of literature that combines elements of mystery, horror, and supernaturalism. It typically revolves around a protagonist who investigates and solves crimes and mysteries involving the occult or supernatural phenomena. This subgenre emerged in the late 19th and early 20th centuries and has since become increasingly popular. The occult detective function often features a central character who possesses special knowledge or abilities related to the occult or supernatural. This character may be a professional detective, a private investigator, a paranormal investigator, or even a rogue adventurer. They are typically depicted as being rational and logical, but also open-minded to the existence of supernatural phenomena.
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They are typically depicted as being rational and logical, but also open-minded to the existence of supernatural phenomena. The stories in this genre tend to present a blend of traditional detective work and the exploration of the unknown. The occult detective may use traditional investigative methods, such as interviewing witnesses, gathering evidence, and solving puzzles, but they also rely on their knowledge of the occult and supernatural to uncover hidden truths.
DTC health cereal Magic Spoon expanding physical retail presence
The high-protein, low-sugar cereal brand appeared in Target this year, and it will now be available on more store shelves.
Editor 2/2/2023- Direct-to-consumer cereal brand Magic Spoon is expanding its push into physical retail.
- The CPG brand sells high-protein, low-sugar cereals meant to mimic classic types of cereal.
- The company received $82 million in Series B funding last year and started selling inside Target.
Direct-to-consumer (DTC) cereal brand Magic Spoon is expanding its push into retail stores and will now appear in more grocery stores.
The CPG brand, known for its high-protein and low-sugar cereals and cereal bars, has inked a deal to appear in the largest grocery stores in the U.S., including at Walmart, Kroger and Albertsons, Food Navigator USA reported. The DTC cereal brand, which launched entirely online in 2019, first entered physical retail last year as part of a partnership with Target . The brand’s core offerings also will be available at more Target locations, the report said.
At the same time it announced its presence inside Target stores last year, Magic Spoon also secured $85 million in Series B funding led by the private investment firm HighPost Capital. Magic Spoon in a release at the time said the funding would help it transform from an entirely DTC model into more retail stores, and the brand said the investment would help it increase brand awareness. The CPG brand last summer also signaled that its retail partnerships would eventually extend beyond Target, and it last fall started selling its products at Sprouts Market stores .
“Our focus on a direct-to-consumer model when we launched was key as we were growing and establishing a presence in a tired category, but we are beyond ready and excited to be able to reach even more consumers across the country through our brick-and-mortar retail launch,” said Greg Sewitz, the co-founder of Magic Spoon, in the 2022 release.
Magic Spoon launched more than three years ago and offers healthier twists on classic cereal brands. Some of its most popular products include Fruity, Cocoa and Peanut Butter cereals that mimic the offerings from major players in the cereal market. But unlike most traditional cereal brands, Magic Spoon’s cereals offer about 13 grams of protein per serving and less than four grams of carbs. They also exclude added sugar, gluten, grains or soy, making them friendly to certain diets, like keto.
The cereals are more expensive than typical brands on the market, with a price tag of $39 for a box of four or $54 for a box of six, but Gabi Lewis, Magic Spoon’s co-founder and CEO, told Food Navigator that its target customers weren’t comparing the products to other cereals but were instead comparing them to other health-focused foods, like yogurt and protein bars.
This can involve investigating haunted houses, tracking down paranormal creatures, or delving into ancient occult texts. Occult detective fiction often draws inspiration from various mythologies, folklore, and occult practices. It may incorporate elements from various religious and spiritual traditions, such as witchcraft, demonology, spiritualism, or alchemy. Authors of occult detective fiction often incorporate these elements to create an atmosphere of mystery, suspense, and otherworldliness. One of the pioneering figures in the occult detective genre is Arthur Conan Doyle, the creator of Sherlock Holmes. Doyle's stories often featured supernatural elements, such as ghosts, vampires, and mysterious cults. Other notable authors in this genre include Algernon Blackwood, William Hope Hodgson, and Manly Wade Wellman. Occult detective fiction continues to be popular today, with many contemporary authors exploring the genre's themes and tropes. It has also made its way into other forms of media, such as television, film, and video games. Examples include the television series "Supernatural," the movie "Constantine," and the video game series "Fahrenheit" (known as "Indigo Prophecy" in North America). In conclusion, occult detective fiction is a genre that combines elements of mystery, horror, and the supernatural. It features protagonists who investigate and solve crimes and mysteries involving occult and supernatural phenomena. This genre has a rich history and continues to captivate audiences with its blend of traditional detective work and exploration of the unknown..
Reviews for "Female Occult Detectives: Breaking Barriers in a Male-Dominated Genre"
1. Samantha - 2/5 stars - I picked up "Occult Detective Fiction" thinking it would be a thrilling and mysterious read, but I was left disappointed. The stories lacked depth and substance, and I found the characters to be one-dimensional and uninteresting. The plots were predictable and cliché, making the book feel like a carbon copy of other similar novels in the genre. Overall, I felt underwhelmed by the lack of originality and failed to be captivated by the supposed supernatural elements of the stories.
2. Mark - 1/5 stars - I couldn't get through more than a few chapters of "Occult Detective Fiction" before giving up on it completely. The writing style was overly convoluted and pretentious, making it difficult to follow along with the storyline. The book seemed to rely heavily on shock value and cheap scares, rather than delivering a genuinely suspenseful and engaging narrative. The characters were forgettable and the dialogues were uninspired. I regret wasting my time and money on this book.
3. Emily - 2/5 stars - As a fan of mystery and detective fiction, I was excited to delve into the world of occult detective stories. However, "Occult Detective Fiction" failed to live up to my expectations. The stories felt disjointed and lacked a cohesive plotline, leaving me confused and disconnected from the narrative. The attempts at creating an eerie atmosphere fell flat, and I found myself bored by the repetitive and unoriginal themes present in each story. Overall, I was left unimpressed and wouldn't recommend this book to fellow mystery enthusiasts.