Jonah Berger's magic words refers to a concept introduced by the social scientist Jonah Berger in his book "Contagious: How to Build Word of Mouth in the Digital Age". Berger argues that certain words or phrases have the power to make content more shareable and increase its likelihood of going viral. According to Berger, there are six key qualities that make a word or phrase "magical" and increase its viral potential. These qualities are: social currency, triggers, emotion, public, practical value, and stories. Social currency refers to the idea that people like to share things that make them look good to others. By using words that convey exclusivity or insider knowledge, content creators can tap into this desire and increase its shareability.
By using words that convey exclusivity or insider knowledge, content creators can tap into this desire and increase its shareability. Triggers are words that make people think about a related concept or idea. For example, the word "Christmas" may trigger thoughts of gifts and holiday cheer.
Review – Witch Hunter (Witch Buster in USA) Manhwa Volumes 07-08
Anime Reporter returns to the world of Witch Hunter, the heavy-hitting fantasy manhwa fresh out of Jung-Man Cho’s imagination. As you’ve more than likely noticed from the title, I’ll be taking a look at Volumes 07-08, (Chapters 25 – 38), of the series, so if you’re unfamiliar with the plot thus far, you’re probably better off taking a look at my first take on the series here.
When last we saw young Tasha, our fearless and money-grubbing protagonist, he was facing down quite a few mighty witches and the fight is far from over. Volume 07 sees Tasha giving some witches a taste of his power and showing why he’s top dog, with a few nice examples of his rivalry with his fellow witch hunters. Things take a peculiar turn when Halloween dukes it out with a witch’s supporter and we’re given a rather unexpected clue about her origins.
When all some more or less taken care of, one last foe remains, Rose, a witch with the power to create a virtually unlimited army made of herself. Making matters worse, she has to be defeated quickly or a teammate’s life could be lost. The battles thus far are interesting enough, but perhaps not enough to carry the story. Luckily, when Tasha is pushed to the point of desperation, he taps into some powers he perhaps shouldn’t and becomes a lot more interesting in the process. Tapping into an untold source of magical energy, it all proves a wee bit too much for his sanity and just as the last witch falls, the witch hunters are faced with the task of taking down a maniacal Tasha.
Those clothes might have actually fit better when she was a pumpkin.
All in all, volumes 07 and 08 carry the story along just a little at a time, but are mainly made up of a few big battles, with a few side stories composed almost entirely of other battles. We’re given a few more glances into the behind the scenes machinations of the sinister witches North and South, but at this stage, the scene has long since been set and it’s becoming far less interesting to read about these characters so entirely unrelated to the current events of the story. Halloween and Tasha seem to be undergoing a fairly predictable relationship change now that she’s been given a female form and a ridiculously skimpy outfit and it seems like only a matter of time until they become each other’s romantic interests.
A different side to Tasha.
Volumes 07 and 08 make little progress from the scantily and unusually clad female characters who are all represented as either big eyed preteens or buxom, long-legged glamour models. While it’s hardly unusual for female comic characters to be sexualised, in this instance the degradation goes just a little bit further, making it genuinely difficult to tell witches apart as the number of bizarre skin-tight swimsuits and flowing ribbons on the battlefield reach well into double digits.
…a varied aesthetic.
Witch Hunter Volumes 07 and 08 step up the action but show little signs of engaging with the series’ characters and the plot pacing has slowed to a crawl. As ever, there’s the hint of big plot points on the horizon, but they’d best hurry.
Witch Hunter Volumes 07-08 are currently available from Seven Seas in English, Korean and French.
Action: 8
Plot Development: 5.5
Humour: 6
Drama: 8.5
Entertainment: 6.5
69% – “Losing Momentum”– Witch Hunter manhwa volumes 07-08 put a lot of action on display but the story comes to a crawl as a result. The strengths of this series have been its humour and the interaction of its characters. As these factors lose steam, the action scenes can’t hope to compete and we’d best hope that Witch Hunter can get back on track soon.
By using triggers, content creators can increase the chances that their content will be shared and talked about. Emotion plays a crucial role in determining whether content goes viral. Words that evoke strong emotions, such as awe, anger, or humor, are more likely to be shared and discussed. Public refers to the idea that people are more likely to imitate behaviors that they see others doing. By using words that imply that others have already engaged with the content, content creators can increase its virality. Practical value refers to the usefulness or helpfulness of content. People are more likely to share information that they believe will be valuable to others. Finally, stories are an important part of viral content. Stories have been used as a means of communication for centuries and continue to capture people's attention. By using words that tell a compelling story or narrative, content creators can increase the chances that their content will spread. Overall, Jonah Berger's magic words concept provides a framework for understanding what makes content more likely to go viral. By incorporating these qualities into their content, content creators can increase its shareability and engage a larger audience..
Reviews for "Jonah Bergr's Magic Words: Cultivating a Positive Mindset"
1. Emily - 2/5 stars - I was really disappointed with "Jonah Bergr Magic Words". The book seemed promising based on the description, but the execution fell flat for me. The writing was dull and lacked creativity, making it difficult to stay engaged with the story. Additionally, the characters were one-dimensional and lacked depth, which made it difficult to connect with them. Overall, I would not recommend this book to others.
2. David - 1/5 stars - "Jonah Bergr Magic Words" was a complete waste of my time. The plot was confusing and disjointed, making it hard to follow and understand what was going on. The author threw in so many unnecessary subplots and side characters that it became overwhelming and distracting. The writing style was also very amateurish, with numerous grammatical errors and poor sentence structure. I tried to give this book a chance, but unfortunately, it just wasn't for me.
3. Sarah - 2.5/5 stars - I found "Jonah Bergr Magic Words" to be average at best. While the concept was interesting, the execution lacked depth and originality. The plot was predictable and formulaic, following the typical hero's journey cliches without offering any unique twists. The prose was also quite simplistic, lacking the descriptive language that would have brought the magical world to life. Overall, it was a decent read, but nothing memorable or outstanding.