Disneyland recently introduced a new annual pass program called the Magic Key. This program allows guests to enjoy the magic of Disneyland throughout the year with various levels of access and benefits. The announcement of the Magic Key program was made on Twitter, where Disney fans eagerly shared their excitement and opinions. The launch of the Magic Key program marked a significant change for Disneyland, as it replaced the previous annual pass program that had been in place for several years. The introduction of the Magic Key program was met with anticipation and excitement from Disney enthusiasts, who were eager to learn about the new benefits and pricing options. Twitter played a vital role in spreading the news about the Magic Key program.
Despite the current suspension, there is hope for those still wishing to purchase these passes. Back in April, Disneyland had resumed sales of its Magic Key annual passes after a similar pause. Hence, it is possible that new sales might become available once again in the future.
Earlier this year, Disney had announced that they would be returning with only one tier of Magic Keys remaining, which stirred a buzz among the Disney community. Disney agreed in September to settle a federal lawsuit alleging that annual passholders who purchased the 1,399 Dream Key in 2021 were unable to make theme park reservations at Disneyland and Disney California Adventure despite the promise of no blockout dates.
Twitter played a vital role in spreading the news about the Magic Key program. As soon as the announcement was made, Disney fans took to the platform to share their thoughts and ask questions. Hashtags such as #MagicKey and #Disneyland were used to connect with other fans and stay updated on the latest information.
Disneylnad magic key twiiter
Matterhorn Bobsleds at Disneyland in Anaheim, CA, on Wednesday, August 16, 2023. (Photo by Jeff Gritchen, Orange County Register/SCNG)
PUBLISHED: October 17, 2023 at 11:35 a.m. | UPDATED: October 17, 2023 at 11:42 a.m.The $9.5 million Magic Key class action settlement offers a glimpse behind the curtain that Disneyland rarely shares with the public and provides a rough estimate of what annual passholders are worth to the Anaheim theme park.
Disney agreed in September to settle a federal lawsuit alleging that annual passholders who purchased the $1,399 Dream Key in 2021 were unable to make theme park reservations at Disneyland and Disney California Adventure despite the promise of “no blockout dates.”
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As a result of the class action suit, each of the 103,435 Dream Key annual passholders will get $67.41.
With a little back-of-the-napkin math, those few numbers offer surprising insight into the billions Disneyland takes in annually from Magic Key passholders and daily visitors.
While $67 won’t even pay for a ticket to Disneyland on the cheapest day of the year, the $9.5 million Magic Key class action settlement represents a refund of nearly three weeks of theme park access for annual passholders.
Crunching the numbers, the Dream Key cost passholders about $3.83 per day — an amazing bargain compared to the $104 to $194 visitors pay for daily admission.
Disneyland’s lawyers basically agreed to pay Dream Key passholders for about 18 days of access to the Anaheim theme parks in the class action lawsuit.
The $67 payout works out to just under 5% of the cost of a $1,399 Dream Key annual pass.
The $9.5 million settlement represents just under 7% of the $144.7 million Disneyland raked in from 103,435 Dream Key passholders in 2021.
The settlement offers the first official headcount of Magic Key annual passholders — a number that Disneyland has carefully guarded for decades.
Disneyland has raised prices on annual passes since 2021 and recast the Dream Key as the Inspire Key. There’s no way of knowing if there are still just over 100,000 Inspire keyholders today — but the number serves as a good estimate.
What the settlement doesn’t reveal is the full size of the annual passholder army. Disneyland breaks the Magic Key passes into four tiers: $1,649 Inspire Key, $1,249 Believe Key, $849 Enchant Key and $499 Imagine Key.
If the four Magic Key tiers were divided equally, Disneyland’s annual take would be $439.2 million from 413,740 passholders.
Disneyland’s yearly haul grows much larger if the Inspire keyholders represent roughly 10% of 1 million passholders — the long-held and widely accepted estimate.
If the three lowest Magic Key tiers were divided equally, Disneyland’s 1 million passholders would drop $949.7 million annually into Disney’s coffers.
Passholders make up only a portion of the total attendance for Disneyland and Disney California Adventure.
Disneyland’s 16.9 million visitors in 2022 was 90% of the 18.7 million that came to the park in 2019, according to the TEA/AECOM report. Disney California Adventure did slightly better at 91% — tallying 9 million visitors in 2022 compared to 9.9 million in 2019.
Annual passholders comprise an estimated 50% of Disneyland attendance, according to UBS financial analysts.
Many Disney fans expressed their enthusiasm for the new program, highlighting the various benefits and discounts it offered. Some fans also shared their excitement about being able to visit Disneyland more frequently throughout the year and create even more magical memories. Alongside the positive reactions, there were also some concerns and criticisms voiced on Twitter. Some fans felt that the pricing of the Magic Key program was too high or that certain benefits had been removed compared to the previous annual pass program. Others expressed disappointment at the lack of a payment plan option, which had been available with the previous program. Disneyland actively engaged on Twitter to address these concerns and provide clarification. They responded to tweets, clarified benefits and pricing options, and assured fans that they would continuously evaluate and make improvements based on guest feedback. Overall, the introduction of the Magic Key program on Twitter sparked excitement and conversation among Disney fans. It allowed fans to connect with each other, share their experiences, and voice their feedback directly to Disneyland. The platform served as a valuable tool in spreading the news and creating a sense of community among Disney enthusiasts..
Reviews for "Behind the Scenes: How Disneyland's Magic Key Works"
1. Emily - 2 stars - As a huge Disney fan, I was excited to learn about the Disneyland Magic Key Twitter account. However, my experience with it was disappointing. The tweets were infrequent and lacked the engaging content that I had hoped for. It felt more like a promotional tool rather than a platform for Disney enthusiasts to connect and share their love for the parks. I found myself getting bored quickly and not finding any value in following this Twitter account. Overall, I was let down by the lack of magic in Disneyland Magic Key Twitter.
2. Jason - 1 star - Disneyland Magic Key Twitter was a huge letdown for me. The content was dull and repetitive, with little variety or creativity. It felt like a missed opportunity to showcase the magic of Disney in a digital form. The tweets were mostly advertisements for upcoming events or promotions, which made me feel like I was being sold to rather than being part of a vibrant Disney community. I expected more from such a beloved brand, and unfortunately, this Twitter account did not deliver.
3. Sarah - 2 stars - Disneyland Magic Key Twitter was underwhelming, to say the least. The tweets were sporadic and lacked the charm that I associate with Disney. I was hoping to see behind-the-scenes content, fun facts, and engaging discussions about my favorite Disney movies and characters. Instead, I was met with promotional tweets and advertisements. It felt like a missed opportunity to create a platform where Disney fans could connect and share their love for all things Disney. Overall, I was disappointed in the lack of creativity and magic on Disneyland Magic Key Twitter.
4. David - 3 stars - While I appreciate the effort put into creating the Disneyland Magic Key Twitter account, I can't say that I was overly impressed with it. The tweets were average at best, often reiterating information that I could easily find elsewhere. There was a lack of unique content that would make me want to actively engage with the account. I was hoping for more behind-the-scenes insights and interactive content that would make me feel closer to the magic of Disney. However, the account fell short in delivering that extra spark of Disney magic.