brandon wagster

By admin

The Wiccan yearly wheel, also known as the Wheel of the Year, is a representation of the changing seasons and cycles celebrated by Wiccans and other pagan traditions. This wheel is divided into eight major sabbats or holidays, which mark important points in the agricultural and spiritual calendar. The **Wiccan yearly wheel** begins with **Samhain**, observed on October 31st to honor the ancestors and embrace the darkness of winter. This is followed by **Yule**, which occurs around the winter solstice and celebrates the return of the sun and the birth of new beginnings. As the days grow longer and the earth begins to awaken, **Imbolc** is celebrated in early February. This is a time of purification and dedicating oneself to new projects.



Mascot strategy tiktok

NFL studies show that kids choose their favorite team by age six.

Knowing that, the Houston Texans organization created a friendly, adoraBULL blue bull mascot named TORO, who quickly became an imperative aspect of the Texans starting day one in 2002.

The Texans utilize TORO’s character as one that can connect with that younger demographic, showing them what it means to be a Texans fan. With understandaBULL difficulty of reaching that Generation Z fan base, TORO was ready to pounce toward TikTok as soon as it proved to be the home base for kiddos.

TORO, nationally known as your favorite friendly bull, has extended his reach from football throughout the years in becoming a mentor in the kid space, hosting:

  • School programs focused on living a healthier lifestyle
  • Taking the “bull” out of bullying
  • Prioritizing math education
  • And so much more!

All of this outreach lends a helping hand to over 30,000 Houston students annually. With the addition of TikTok, TORO was aBULL to add an additional element of relatability to his character: an element of comedy for Gen Z across the world.

Simply recreating trends didn’t appeal to TORO to because remember - TORO can’t physically talk. How does a mascot convey thoughts and build a presence on TikTok without speaking?

Strategy and Execution

Mascots can't talk, change facial expressions or even blink and many of the trends on TikTok involve lip syncing or rely heavily on facial expressions. TikTok would prove to be a difficult platform for any mascot. However, TORO was ready to take on the challenge knowing his audience was there waiting for his content.

TORO’s TikTok account was created on the basis of organic, unique content - created, shot and edited by TORO himself.

We started off by looking for dance challenges, pranks and silly trends that TORO could do and from there, TORO’s TikTok personality began to develop. He would add some elements of football and Texans players to his videos, but the real success came from pure TORO personality shining through these TikTok trends. Questions of: “What will TORO do with this?” or “How can a mascot make this work?” started escalating as fans waited to see what he’d come up with next.

With this pent up excitement, TORO moved up his video quantity from once a week to one video per day. We pushed the limits - learning what works and what doesn’t by trial and error, while also just immersing ourselves in the content with the goal of conveying the most loveaBULL TORO personality possible.

First Real Hit:
TORO’s first real TikTok hit came from a simple idea, sitting in the stands and appearing as though he magically ran down to the field within a few seconds, only to end with a popular TikTok dance.

Community Video with players:
Though a huge aspect of TikTok is to do the next funny thing, TORO still wanted to keep his focus on doing good things for the community. In this TikTok, TORO led a handful of Texans players singing Frozen’s “Let It Go” to a young Texans fan battling an illness at the local children’s hospital.

Gameday Prank:
Jokester TORO came out to play on gameday. This TikTok was particularly interesting in that it did not stem from a trend, but rather a unique prank that TORO came up with on his own. Carrying a tall stack of presents, TORO walked around the sidelines, pretending as though he tripped and almost dropped the presents on passerbys. Little did they know, they were actually all tied together.

Football Tricks:
One afternoon, TORO went out to the field to practice some field goals and (with the magic of TikTok editing) he made every single one - even the ones he accidently kicked backwards and the one he flicked with his finger.

TORO has found his TikTok presence with Gen Z by creating silly content that still aligns with his love for fans, football, community, and of course, the Houston Texans.

Results

With a little over five months of work, the TORO TikTok account gained over 420,000 followers, 5 million likes and became the 4th most followed NFL TikTok account. TORO surpassed his goal of reaching and creating younger fans on TikTok, but beyond the numbers, fan responses and reactions have been the most memoraBULL.

TORO’s TIkTok followers race to be the first comment on TORO’s TikToks, share how they saw TORO at their school - and even ask him to come do a school program for them.

In December, the Texans hosted an event called the Rival Rally, hosting fans across the city to celebrate that the Texans were about to take on the Titans. TORO appeared at the event, shaking hands and posing for photos when a teenage boy ran up to him to let him know he loved TORO’s TikTok account. His mom followed up explaining how her son loves TORO’s TikTok so much, he asked to make the trip from Dallas to Houston just to see his favorite TikToker.

This is just one of many scenarios where the Gen Z fan base has associated TORO with TikTok and created this connection of familiarity, fandome and excitement beyond the football world - but as a character and role model to look up to.

The omnipresent owl: How Duolingo propelled its mascot to the metaverse

"Although our main goal was to build brand love, we could also get a taste of how this move would benefit us in the future. It led to sign-ups that show how impactful the metaverse could be for our sales.”

Author Benjamin Broomfield

Duo, the instantly recognizable mascot for Duolingo, is everywhere. From push notifications to TikTok, the green owl is constantly bugging users to use the app in increasingly creative ways. Now, the owl has flown to the Metaverse.

With a brand that lends itself to game-based, community-oriented platforms, the metaverse was the perfect destination for Duolingo’s tenth birthday, and the brand partnered with Media.Monks to bring it to life. Duolingo has achieved ‘meme’ status in online channels. It took advantage of the brand love it receives in digital communities to make a metaverse offering that embraced Web 3.0 fundamentals. The Duolingo Game Hub received 9M+ visits in just a few weeks and players spent 41 million minutes playing language learning games.

James Kuczynski, Creative Director of Brand and Marketing at Duolingo, shares the three pillars Duolingo put in place to ensure its metaverse launch was impactful:

  • Allow its community to co-create Duolingo’s metaverse offering
  • Research and listen to how this community already talks about Duolingo
  • Measure brand love, metaverse visits, and premium-sign ups to gain a holistic view of performance

This is a time of purification and dedicating oneself to new projects. It is also linked to the goddess Brigid, who represents healing, poetry, and inspiration. Next on the wheel is **Ostara**, or the spring equinox, which honors the balance between light and dark.

Being truly community-led

Duolingo had not previously targeted the developer community or the young gaming audience. Its metaverse launch allowed it to expand to this new audience base. As a brand that offers a gamified way to learn a language, there are few better platforms to experiment with than one that allowed Duolingo to explore games in a completely new way.

Web3.0 is built on community engagement. Duolingo did not opt to build its offering and push this on to a new audience. Instead, it brought the gaming community into the creative process. It dared to let the developer community on Roblox take the lead.

“We spoke to the developer community on Roblox. We wanted to create a home for that community to discuss what they were doing. From our social listening, we knew they were Discord users. So, we made a channel for them. We invited developers to a seven-day Game Jam and provided them with a free asset pack. Each of the qualified games was showcased on Duolingo’s Roblox Hub alongside its own game “Spanish or Vanish”.

“It was wonderful watching people have these conversations. The community was built on competition and we saw dozens of games which involved hundreds of developers.”

“Once we’d reviewed the submissions, we had 20 games all created by the audience we were trying to target. That is Web3.0 in action. We shared several of the top games across social channels to give the creators the recognition they deserved.”

Duolingo is a brand known for two things. Firstly, for offering language education to millions of users worldwide. Secondly, for its annoying reminders to encourage users to keep practicing their skills. True to form, it didn’t just offer different games in Roblox. It also built a presence in Decentraland that spoke to the latter.

The two-story Duo Owl billboard on Metaverse platform Decentraland

“To showcase that the Duolingo owl really can pop up anywhere, we expanded into another metaverse platform, Decentraland. It built a two-story statue of Duo including various snarky notifications on the edge of Golf Craft, a golf game on Decentraland.”

“It’s the same approach we’ve used on our socials and app-based notifications. Our users are never safe from the reminders.”

As a mission-oriented company, Duolingo wants to make the best education in the world universally available. Bringing the new audience into the creative process forged immediate connections with this group of potential customers.

Brandon wagster

It is a time of renewal, growth, and fertility. As the flowers bloom and the days become warmer, **Beltane** is celebrated on May 1st. This sabbat is associated with the union of the god and goddess, symbolizing the peak of fertility and passion. The **summer solstice** in late June, known as **Litha**, signifies the longest day of the year and celebrates the power of the sun. It is a time of abundance, spiritual growth, and honoring the natural world. Following this is **Lughnasadh**, which occurs around August 1st and marks the first harvest. This sabbat is associated with gratitude, abundance, and the enjoyment of the fruits of labor. Lastly, **Mabon** is celebrated on the **autumn equinox** in late September. It is a time of balance, reflection, and giving thanks for the harvest. The wheel comes full circle as the year transitions back into **Samhain**. The **Wiccan yearly wheel** represents the cyclical nature of life and the interconnectedness of all things. It encourages practitioners to align themselves with the rhythms of nature and to honor the changing seasons. Through celebrating the sabbats and observing the wheel, Wiccans gain a deeper connection to the earth, the divine, and their own spiritual paths..

Reviews for "brandon wagster"


Warning: foreach() argument must be of type array|object, string given in /home/default/EN-magic-CATALOG2/data/templates/templ04.txt on line 198

brandon wagster

brandon wagster

We recommend