Advertising mascots are characters or images used by companies to promote their products or services. These mascots often take the form of animals, cartoons, or fictional characters and serve as the face of the brand. One unique way that companies have used mascots to advertise their products is through the use of sports epaulets. Sports epaulets are decorative shoulder pieces traditionally worn on military uniforms or formal clothing. In the advertising world, these epaulets have been adapted to create eye-catching and memorable promotional items. Advertising mascots can be seen wearing these epaulets in order to grab the attention of consumers and create a strong brand association.
Pinch, G. Magic in Ancient Egypt. London and Austin: British Museum Press/University of Texas Press, 1994.
In ancient Rome, astrologers, who read the movements of stars and constellations to determine the destiny of individuals, were commonly grouped with magicians as magical practitioners. Because diseases, particularly those that were long-lasting or difficult to cure, were frequently attributed to divine origin or causation, medical practitioners often employed magical rituals to appease angry gods, expel demons, and produce a cure.
Advertising mascots can be seen wearing these epaulets in order to grab the attention of consumers and create a strong brand association. The main idea here is that advertising mascots can effectively utilize sports epaulets to leave a lasting impression on consumers. By incorporating these decorative shoulder pieces into their campaigns, companies can create a visually appealing and distinctive image for their mascot.
Secrets of Ancient Magic
In ancient Egypt, Mesopotamia, Greece, and Rome, practitioners of magic exploited symbolic words, images, and rituals to achieve desired outcomes through supernatural means. Using magical acts, they attempted to control supernatural powers— gods, demons, spirits, or ghosts—to accomplish something beyond the scope of human capabilities. The exhibition Magic in the Ancient World, now at the Penn Museum, illuminates how different cultures used magic as a way of managing or understanding the present, controlling supernatural agencies, and seeing the future. This exhibition features objects from the Museum’s rich collections of the Near East, Babylonian, Egyptian, and Mediterranean sections.
Professors Robert Ousterhout and Grant Frame, curators of Magic in the Ancient World
Protective figurine of Humbaba or Pazuzu. The striations around the face of this demon are either the entrails of an enemy, worn by Humbaba, or the whiskers of Pazuzu’s lion-like face. Both demons were among a number of apotropaic images that warded off evil. H. 3.9″,
Museum Object Number(s): 33-35-252
To the modern mind, the word “magic” likely conjures up images of Hogwarts and other fantastical and exclusive realms. Yet in the ancient world, magic was not only a perceived reality, but was also accessible to many people. Surviving literature and archaeological remains from ancient societies surrounding the Mediterranean, including those of Egypt, the Near East, Greece, and Rome, reveal the extent to which magic pervaded most aspects of life in antiquity.
Magic, often overlapping with what today might be considered science or religion, was a resource for mediating one’s interaction with society and the world. It was a source of protection; a means for healing; a method for ensuring success in business, love, and reproduction; and a platform for predicting the uncertain future. It even lay at the root of many funerary practices. Thus, from birth until death, magic touched all stages of human life.
Known as “the one who keeps enemies at a distance,” Tutu was a sphinx-like protective god with a human head, lion body, bird wings, and a snake for a tail. He appears surrounded by knives and scorpions, possibly as protection for a tomb or temple. Egypt, ca. 30 BCE–624 CE. H. 10″.
Museum Object Number(s): 65-34-1
Protection
Ancient practitioners employed both helpful, defensive magic and harmful, offensive magic, which might be thought of in modern terms as “white” or “black” magic. The former includes apotropaic, or protective, magic. Apotropaic magic was predicated upon a belief that certain depictions, texts, or practices shielded the user from harm. For example, thousands of phallic-shaped amulets, which warded off evil and misfortune for the wearer, survive from antiquity.
Terracotta rider with gorgon shield. This votive was found at a Sanctuary of Apollo on Cyprus (late 4th century BCE). A gorgon’s head was an apotropaic symbol thought to ward off other evils by terrifying them. H. 6.7″.
Museum Object Number(s): 54-28-69
Male sexual imagery symbolized power and violent force, whereas female sexual imagery symbolized reproduction and fertility, in accordance with ancient gender roles. Additionally, the powers of demons, monsters, and gods, who were harmful by nature, could be harnessed through their depictions on amulets, armor, and buildings. These images would then provide protection against natural and supernatural threats.
Apotropaic demons included the Near Eastern Pazuzu and Humbaba, who fought off other malevolent forces such as Lamashtu, a demon harmful to pregnant women and children. In ancient Greece and Rome, a Gorgon’s head, placed on armor and above entryways, provided the user with luck and protection. The head of the Gorgon Medusa also adorned the shield of the Greek warrior goddess Athena. In Egyptian culture, images of the goddesses Sekhmet and Taweret played apotropaic roles. Both goddesses had violent or savage forms: Sekhmet, who protected against disease, was part lion; Taweret, who watched over mothers and children, was part hippopotamus.
Aramaic incantation bowl from Nippur dating to before the 7th century CE. A similar bowl (B2963A) contains a charm against a murderous spirit. Part of the inscription reads: “Designated is this spell…for the sealing of the household of this Ardôi bar Hormizdûch, that from him may depart and remove the evil Demon and the evil Satan.” Diam. approx. 6.9″.
Museum Object Number(s): B2965A
The Penn Museum houses a substantial collection of another form of ancient protective magic, the incantation bowl or “demon bowl.” Decorated with a spiraling incantation and, typically, an illustration of a chained demon, these bowls were buried upside down around the boundaries of a property or the thresholds of a room. Used well into late antiquity (ca. 2nd to 8th or 9th century CE) and found throughout the ancient Middle East, such bowls trapped evil spirits and denied them access into one’s home, constituting an ancient magical security system.
This unique feature sets the mascot apart from competitors and helps it to stand out in the minds of consumers. Furthermore, sports epaulets can also be used to convey a sense of authority, expertise, or professionalism. By dressing their mascot in these shoulder pieces, companies can give the impression that their brand is trustworthy and knowledgeable in their field. This can help to build trust and credibility among consumers, which can lead to increased brand loyalty and sales. Overall, advertising mascot sports epaulets are a creative and effective way for companies to promote their products or services. These decorative shoulder pieces help mascots to grab attention, create a strong brand association, and convey a sense of authority. By incorporating sports epaulets into their advertising campaigns, companies can leave a lasting impression on consumers and boost their brand's visibility in the market..
Reviews for "The Impact of Advertising Mascot Sports Epaulets on Consumer Perception and Purchase Intentions"
1. John - 1 star
I recently purchased the advertising mascot sports epaulets and was extremely disappointed. The quality of the product was poor, with threads coming loose and the logo already fading after just a few uses. Additionally, the epaulets were uncomfortable to wear, with rough edges that chafed my skin. Overall, I would not recommend this product to anyone looking for high-quality and durable sportswear.
2. Sarah - 2 stars
I had high hopes for the advertising mascot sports epaulets, but they fell short of my expectations. The design and colors were vibrant, which initially caught my attention. However, after a couple of washes, the colors started to fade, and the fabric became worn out. The sizing was also off, as the epaulets were too big and kept slipping off during workouts. I would advise others to consider alternative options before purchasing these epaulets.
3. Mike - 1 star
I regret buying the advertising mascot sports epaulets. The material used felt cheap and uncomfortable against my skin. Additionally, the sizing was completely off, with the epaulets being too small and barely fitting over my shoulders. The stitching was poorly done, with uneven lines and loose ends. Overall, the quality of these epaulets was subpar, and I would not recommend them to anyone in search of reliable sports attire.