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Gender Magic Book A gender magic book is a literary piece that delves into the exploration of gender and the power it holds. This type of book seeks to challenge societal norms and constructs surrounding gender, providing readers with a fresh perspective on the subject. Gender magic books often incorporate elements of fantasy and surrealism, using magical themes and elements to reflect and embody the complexities of gender. These stories may feature characters who possess the ability to change their gender, or who exist outside of the traditional binary understanding of male and female. Through the medium of a gender magic book, authors aim to break down binary thinking and open up discussions on gender fluidity, non-binary identities, and the broader spectrum of gender experiences. These books can be powerful tools in helping individuals embrace their own identity and find representation within literature.

The quality of this video isn’t very good but it shows the trippy McDonaldland TV commercial from 1971, which I think you will agree looks A LOT like the Kroffts’ H.R. Pufnstuf:

The quality of this video isn t very good but it shows the trippy McDonaldland TV commercial from 1971, which I think you will agree looks A LOT like the Kroffts H. It was syndicated by itself from September 1974 to June 1978 and in a package with six other Krofft series under the banner Krofft Superstars from 1978 to 1985.

These books can be powerful tools in helping individuals embrace their own identity and find representation within literature. By exploring gender through the lens of magic, these books challenge readers to question and unpack their own assumptions and biases. They encourage readers to consider the ways in which societal expectations of gender have been constructed and perpetuated, and how these expectations can be detrimental to individuals who exist outside of the norm.

The McDonald’s Ads That Mimicked ‘H.R. Pufnstuf’

Here’s a little interesting piece of pop culture history that want to share with you all! Did you know that McDonald’s once ripped off Sid and Marty Krofft’s TV show of live-action, life-sized puppets, H.R. Pufnstuf?

Back in the early 1970s, McDonald’s ad agency consulted with the Kroffts’ about doing an ad campaign called McDonaldland that was similar in look and feel to H.R. Pufnstuf. McDonaldland’s characters would be adaptations of the ones from the Kroffts’ popular Saturday-morning show.

The quality of this video isn’t very good but it shows the trippy McDonaldland TV commercial from 1971, which I think you will agree looks A LOT like the Kroffts’ H.R. Pufnstuf:

Here’s another:

Here’s the song’s lyrics:

Get yourself ready for a trip through McDonaldland,
Take along a friend and grab ahold of Ronald’s hand,
Follow Ronald McDonald through the land of apple pie trees,
and don’t be surprised if you meet Big Mac and Big Cheese.
There are thick shake volcanoes, you’ll even find a french fry stash
Now just turn around and see if you won’t find a hamburger patch
as you’re heading for…A McDonald’s…in McDonaldland.

“According to Hal Erickson’s book Sid and Marty Krofft, the ad men asked the Kroffts some pretty specific questions about their creative and technical processes, right down to what fabrics they used and how they got the characters’ mouths to move.”

In short, the Kroffts’ were told the campaign was cancelled, but, in 1971, the McDonaldland commericals began to air. So, they sued and won.

“The Kroffts sued McDonald’s for ripping off their idea and technology, and the legal battle stretched until 1977. …In the end, the Kroffts won $50,000, and according to Erickson’s book, ‘have regularly collected checks from McDonald’s, while the hamburger people have done their best to keep the particulars of the case out of the public’s earshot.'”

“McDonaldland itself, as it was depicted in the commercials, was a magical place where plants, foods, and inanimate objects were living, speaking characters. In addition to being the home to Ronald and the other core characters, McDonaldland boasted a theme park of “Thick Shake Volcanoes”, anthropomorphized “Apple Pie Trees,” “French Fry Bushes” (where McDonald’s French Fries grew from bushes), “The Hamburger Patch” (where McDonald’s hamburgers grew out of the ground like plants), “Filet-O-Fish Lake”, and many other fanciful features based around various McDonald’s menu items. In the commercials, the various beings are played by puppets or costumed performers, very similar to those used in the popular H.R. Pufnstuf TV show.”

H.R. Pufnstuf is a lot of fun, as are all of the Krofft brother’s creations. You can get the complete series on DVD:

H.R. Pufnstuf is a children's television series produced by Sid and Marty Krofft in the United States. It was the first Krofft live-action, life-sized-puppet program. The seventeen episodes were originally broadcast from September 6, 1969, to December 27, 1969. The broadcasts were successful enough that NBC kept it on the Saturday morning schedule until August 1972. The show was shot at Paramount Studios and its opening was shot at Big Bear Lake, California. Reruns of the show aired on ABC Saturday morning from September 2, 1972, to September 8, 1973, and on Sunday mornings in some markets from September 16, 1973, to September 8, 1974. It was syndicated by itself from September 1974 to June 1978 and in a package with six other Krofft series under the banner Krofft Superstars from 1978 to 1985. Reruns of the show were featured on TV Land in 1999 as part of their "Super Retrovision Saturdaze" Saturday morning-related overnight prime programming block and in the summer of 2004 as part of their "TV Land Kitschen" weekend late-night prime programming block, and was later shown on MeTV from 2014 until 2016.

Gender magic books have gained popularity in recent years, as society becomes more aware of the fluidity and diversity of gender identities. They provide a platform for marginalized voices and offer representation to individuals who have previously been overlooked or deemed insignificant. In conclusion, a gender magic book is a literary work that combines elements of fantasy and magic to explore and challenge societal norms surrounding gender. These books aim to shatter binary thinking and provide a platform for marginalized voices. By using the power of storytelling, gender magic books have the potential to revolutionize our understanding of gender and empower individuals to embrace their own identities..

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