The Pink Moon Witch is a concept that has gained popularity in modern spirituality and folklore. The term "pink moon" refers to the full moon that typically occurs in April, which coincides with the blooming of pink flowers, such as phlox and creeping phlox. This full moon is also known as the "sprouting grass moon" or "egg moon" in indigenous cultures. The Pink Moon Witch is often depicted as a mystical and powerful being who harnesses the energy of the pink moon for spell casting, divination, and connecting with the spiritual realm. This archetype draws inspiration from various cultural traditions, including ancient goddess worship, witchcraft, and Pagan beliefs. In contemporary interpretations, the Pink Moon Witch is associated with feminine energy, intuition, and emotional healing.
In contemporary interpretations, the Pink Moon Witch is associated with feminine energy, intuition, and emotional healing. The pink color represents love, compassion, and the nurturing aspects of the divine feminine. As such, the Pink Moon Witch is often seen as a guide and healer who helps individuals tap into their own inner wisdom and find balance in their lives.
Sugarwitch will open a brick-and-mortar location in the former home of Carondelet Bakery
Sugarwitch, the popular ice cream sandwich pop-up currently stationed in an Airstream trailer on the patio of Olio at 1634 Tower Grove Ave., is putting down some more permanent roots in St. Louis. Co-owners and partners Sophie Mendelson and Martha Bass are shifting ice cream sandwich production to what was formerly Carondelet Bakery, with sandwiches still sold exclusively out of the trailer at Olio for the time being. The new location at 7726 Virginia St. will also serve customers in the future, but the timeline for opening has not yet been finalized.
Mendelson and Bass originally founded Sugarwitch in Columbia in 2019. They began their St. Louis baking careers in the Urban Eats kitchen before bringing Sugarwitch to St. Louis in the summer of 2021. The pop-up’s rotating menu puts creative spins on traditional ice cream sandwiches with flavors such as the Rhiannon, with cream cheese ice cream and carrot cake cookies, and the Hermione, which includes Coffeestamp cold brew ice cream and toffee encased by toffee brownies. Mendelson credited seasonal farmers market finds, nostalgic childhood memories of ice cream truck desserts and a rich local dessert scene for the inventive flavors the Sugarwitch team brings to an otherwise conventional dessert.
Ice cream sandwich production has thus far taken place in the shared kitchen at Urban Eats, but as business grew, the co-owners began to look at larger, more permanent options for kitchen operations. With about a 3,000-square-foot kitchen, the new location will enable the queer-owned and -operated business to extend their hours and introduce a core menu of classic flavors, such as the Ursula, a brownie sandwich with vanilla ice cream and sprinkles, as well as seasonal flavors and holiday specials that will rotate monthly. The duo also plans to offer coffee and pastries in the future.
“There are some great dining options in Carondelet, but there isn’t really somewhere to grab a cup of coffee and something sweet in this area right now. We hope to fill that gap,” Mendelson noted.
The historic building has housed renowned St. Louis bakers since 1872. Originally operated as an all-male bakery, women eventually began baking in an adjacent building that was then conjoined to the original structure. Mendelson and Bass plan to use the resultant two sizeable kitchens for an incubator kitchen concept, welcoming other local bakers to operate out of the space.
sugarwitch co-owners sophie mendelson and martha bass // photo by michelle volansky
“We’re incredibly excited to be in this neighborhood,” Mendelson said. “This community is growing and we’re grateful to be a part of it.”
Sugarwitch ice cream sandwiches are currently only available by preorder through the restaurant’s website, with pickup on the Olio patio from 4 to 6 p.m. on Fridays. Beginning May 1, Sugarwitch will be open Friday and Saturday from 4 to 8 p.m. and Sunday from noon to 4 p.m. They will continue to operate outside Olio once the new space opens.
sugarwitch co-owners sophie mendelson and martha bass // photo by michelle volansky
The Pink Moon Witch is also believed to have a deep connection with nature and the cycles of the moon. Many practitioners of modern witchcraft and neo-Paganism associate the pink moon with love, fertility, and transformation. During the pink moon phase, it is believed that the veil between the physical and spiritual realms is thinner, making it an auspicious time for rituals and spiritual work. Rituals associated with the Pink Moon Witch may include meditation, candle magic, crystal healing, and creating sacred space. Some individuals may choose to perform spells or rituals related to love, self-care, or awakening their intuition during this time. Others may focus on releasing negative energy and setting intentions for personal growth and transformation. While the concept of the Pink Moon Witch is rooted in spirituality and symbolism, it is important to note that it is a modern construct and not tied to any specific historical tradition. Like many aspects of contemporary witchcraft and spirituality, the Pink Moon Witch represents a personal and individualized interpretation of ancient beliefs and practices. Overall, the Pink Moon Witch embodies the magic and power of the pink moon, offering a connection to the divine feminine and a gateway to personal transformation and spiritual growth. As a symbol of love, healing, and intuition, the Pink Moon Witch invites individuals to explore their own inner depths and embrace the mysteries of the universe..
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