The Kraken is a professional ice hockey team based in Seattle, Washington. The team is part of the National Hockey League (NHL) and is set to begin playing in the 2021-2022 season. The Kraken got their name from the legendary sea monster, known for its immense size and power. Like many sports teams, the Kraken have their own mascot to represent their brand and engage with fans. The Kraken mascot is a giant, tentacled sea creature that embodies the team's fierceness and strength. The mascot can be seen at games, events, and community outreach programs, entertaining and interacting with fans.
Leading up to the reveal, the Kraken released a video of three children video chatting with local Seattle sports players such as Paul Sewald of the Mariners and Breanna Stewart of the Storm about what the team’s mascot should be. Eventually, the thought was the mascot should be based around one of the city of Seattle’s top landmarks.
You ll notice there is a removable tooth just like a hockey player, an anchor earring for our secondary mark and then a mysterious tentacle indicating an encounter with the Kraken. According to Lamont Buford, the Kraken s vice president of entertainment experience and production, the team received hundreds of ideas for the mascot, but eventually decided on Buoy.
The mascot can be seen at games, events, and community outreach programs, entertaining and interacting with fans. One of the main ways the Kraken mascot engages with fans is through social media, particularly on Twitter. The Kraken mascot has its own Twitter account, where it shares updates, photos, videos, and interacts with fans in a fun and playful manner.
Seattle Kraken Troll Fans With New Mascot, Buoy
The Seattle Kraken have decided to kick off their sophomore season by unveiling a new mascot, a troll named Buoy.
https://twitter.com/uffdahockey/status/1576391152974327808?s=20&t=QFV3rb5Kj4BJSUR_Y27YRwWhy a troll and not a mystical, tentacled monster like the team is named after? Well, the Kraken’s chief marketing officer Katie Townsend has the answer.
“We believe the Kraken lives in the theater of the mind,” Townsend said. “One of the brand values is its mystery. We don’t want to be a cartoon brand and to have a cartoon Kraken represent us.”
They didn’t want to be represented by a cartoon Kraken so they went with a cartoon troll?
Well, the team had a reason for going with a troll. Turns out, it’s also a tip of the cap to a local landmark.
As you may have guessed, the new member of the NHL mascot brotherhood got a strong reaction, both for and against.
The Twitter account often posts behind-the-scenes content, team announcements, and exclusive access to events. The Kraken mascot's Twitter account is managed by a dedicated team that understands the importance of social media in engaging with fans. They aim to create a sense of community and build excitement for the team's upcoming season. The mascot's Twitter account also serves as a platform for fan engagement, allowing fans to connect with the team, ask questions, and share their experiences. Through Twitter, the Kraken mascot is able to reach a wide audience and create a sense of anticipation for the team's debut season. The account has gained a significant following, with fans eagerly awaiting updates and engaging with the mascot's posts. This type of fan interaction is important for building a strong and passionate fan base, as well as creating excitement around the team. Overall, the Kraken mascot's Twitter account plays a crucial role in fan engagement and building the team's brand. It provides a platform for fans to connect with the team, stay updated on news and events, and participate in the excitement surrounding the Kraken's debut season. The mascot's Twitter account is a valuable tool in creating a sense of community and fostering a strong fan base for the team..
Reviews for "Kraken Merchandise: How Twitter's Mascot Became a Valuable Branding Asset"
1. John - 2/5 stars - I was really disappointed with the Kraken mascot's Twitter account. The tweets were mostly generic and lacked creativity. It was pretty much just promotional content and not much else. I was hoping for some engaging and entertaining posts, but it fell short of my expectations. Overall, it felt like a missed opportunity to connect with fans and build excitement for the team.
2. Sarah - 1/5 stars - The Kraken mascot's Twitter account was honestly a letdown. The tweets were sporadic and inconsistent, with long gaps between posts. When there were tweets, they were often irrelevant or didn't provide any value to the followers. I was hoping for some behind-the-scenes looks, fun interactions, or even updates about upcoming events, but it was mostly a snooze fest. I think they need to revamp their social media strategy if they want to engage their fans effectively.
3. Mike - 3/5 stars - The Kraken mascot's Twitter account was just okay. It didn't really stand out or offer anything unique compared to other sports mascots' social media presence. The content was average at best, with some occasional attempts at humor or engagement, but nothing that really grabbed my attention. It's not terrible, but it's definitely not memorable either. Overall, it felt like a missed opportunity to create a stronger and more exciting connection with the fans.
4. Emily - 2/5 stars - I expected more from the Kraken mascot's Twitter account, but it left me underwhelmed. The posts were mostly predictable and lacked personality. I was hoping for some creative and entertaining content that would make me laugh or feel excited about the team, but it fell flat. The lack of engagement with fans was also disheartening. Overall, it felt like a missed opportunity to create a strong brand presence and connect with fans in a meaningful way.