Divine Hands Physical Therapy is a specialized clinic that offers various therapeutic treatments to individuals suffering from physical injuries or ailments. The clinic focuses on providing compassionate care and personalized treatment plans to ensure optimal healing and recovery for each patient. At Divine Hands Physical Therapy, the team of highly skilled and experienced therapists utilize a combination of manual therapy techniques, exercise programs, and cutting-edge technologies to address a wide range of conditions, including sports injuries, post-surgical rehabilitation, chronic pain, and neurological disorders. The main idea is highlighted in bold and explains that Divine Hands Physical Therapy is a specialized clinic that offers various therapeutic treatments to individuals suffering from physical injuries or ailments..
Perhaps most interesting from a marketing standpoint is the stat claiming that 80 percent of season-ticket holders have used the app to gain entry to the arena and to manage their tickets, activity that can be mined by the team for marketing info. According to the team and VenueNext, mobile entry to the stadium has reached 26 percent of all fans, an increase of 200 percent over figures from last season.
Fast Break Pass sales are up 233 from last season, in part, because the app has given the Magic the ability to expand to six different Fast Break Pass products that span the entire course of a season, providing a unique product for an untapped market. The team also said that fans have been using the app to purchase more of the Fast Break Pass products that provide discounts for multiple-game purchases that aren t full season tickets.
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Orlando magic team app
The Orlando Magic uses Wordsmith to generate custom in-app and email messaging to each and every one of their fans, boosting fan engagement and season ticket renewals.
- 80% Positive Email Response
- Increase Awareness of Loyalty Program
Orlando Magic | Industry: Sports & Entertainment
All NBA teams compete with other local attractions for family entertainment dollars. The Orlando Magic faces especially stiff competition – not just from that other brand of magic found in theme parks down the road, but also from the weather. When sunny days beckon, the Amway Center needs to beckon even harder.
Given these challenges, it’s no surprise that the Magic conducts its business with data-driven rigor. And according to that data, season ticket holders account for 70% of the Orlando Magic’s ticketing revenue stream. To win ticketholders’ approval, the team wants to offer a customer experience that is personalized to each individual fan. That’s why they customize their email copy with Wordsmith.
Using the Wordsmith platform to automatically turn data-driven insights into fan-friendly language, the Magic achieves customer loyalty and revenue results that are not possible without automation.
Keeping The Fans HappyThe strongest predictor of Magic season ticket renewal is the ticket holder’s ability to actually use the tickets. Most fans don’t go to every game, and they might try to resell tickets they can’t use on the Magic’s own website. But those tickets might not sell, and they compete with the ones the team sells directly. Now, under a new program, ticket holders can return their seats to the Magic in exchange for Magic Money – a loyalty currency fans can use for unique experiences like locker room tours, food, and seat upgrades.
But when does it make sense for fans to trade in seats for Magic Money, and when should they hold out for cash from reselling their tickets? The Magic wants to give each fan the best advice, but every situation is different. Fortunately, the Magic knows a thing or two about individual outreach.
“Our goal is to pursue deep personalization for our customers,” says Anthony Perez, the team’s Chief Marketing Officer. His team leverages predictive models to determine each fan’s likely behavior. They use segmentation to determine what email images to display. And they customize the offers, invitations, and recommendations that fans receive.
“The hardest thing to personalize,” says Perez, “is email copy on a large scale.”
Because we’re an organization that is built on data, the Wordsmith platform is really exciting. It’s going to open up many new ways of reaching our fans with fun, friendly content made just for them.
Anthony Perez Chief Marketing Officer, Orlando Magic Leveraging the Power of PersonalizationUsing SAS to analyze customer data, the team targets those whose tickets are not likely to be resold. Then, using the Wordsmith platform for natural language generation, the team automatically turns each customer’s specific data into a personalized email. The emails take each fan’s unique situation into account and explain it using natural language.
With Wordsmith, the Magic has full control over the content they produce for each fan and can communicate in their brand voice about any scenario a unique customer’s data presents.
ResultsThe emails encourage fans to trade their tickets for Magic Money, which makes good business sense. But the team’s larger goal in providing resale options is to be helpful to the fans. Using Wordsmith’s precisely customized copy, the Magic seeks to increase season ticketholders’ satisfaction by explaining a way to get more value from their investment.
By that measure, the emails clearly succeeded. Recipients were asked to click on a smiley or frowny face to indicate an emails helpfulness; over 80% responded positively.
As for Perez, the Chief Marketing Officer sees more automated writing in the team’s future.
“Because we’re an organization that is built on data, the Wordsmith platform is really exciting,” he says. “It’s going to open up many new ways of reaching our fans with fun, friendly content made just for them.”
According to a press release, Anthony has joined forces with her to launch, GameUp, a new app dedicated to providing parents with the resources necessary to transform their children’s lives as young basketball athletes.
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Reviews for "How Divine Hands Physical Therapy Can Improve Posture and Alignment"
1. Samantha - 2 stars - I went to Divine Hands Physical Therapy hoping for some relief from my chronic back pain, but unfortunately, it was a complete waste of time. The therapist seemed disinterested and barely listened to my concerns. The exercises given to me were generic and didn't target my specific pain points. It felt like a one-size-fits-all approach that did nothing to alleviate my discomfort. Overall, I left feeling frustrated and even more discouraged than before.
2. Michael - 1 star - I had a terrible experience at Divine Hands Physical Therapy. The therapist was rude and dismissive, making me feel like I was wasting their time. I didn't receive any personalized attention or care, and it felt like I was just another number being pushed through the system. On top of that, the facility was unhygienic and poorly maintained. I would not recommend this place to anyone looking for quality physical therapy.
3. Jennifer - 2 stars - I had high hopes for Divine Hands Physical Therapy, but unfortunately, I was disappointed. The therapist I was assigned to was inexperienced and lacked the knowledge to properly address my specific injury. The exercises I was given felt generic and didn't provide any noticeable improvement. Additionally, the office staff was unorganized and unprofessional. It was a frustrating and underwhelming experience overall.