Volaris, a Mexican low-cost airline, often surprises its passengers with a unique and entertaining experience through its mascots. These mascots, known as "Volaris viakanfos," have become a beloved symbol of the airline and are found throughout various elements of the passengers' journey. The Volaris viakanfos are whimsical characters that embody the spirit of travel, adventure, and cultural diversity. They are designed with vibrant and eye-catching colors, making them instantly recognizable. Each viakanfo represents a different region of Mexico, showcasing the diversity and beauty of the country. Passengers encounter the viakanfos from the moment they step into the airport.
Passengers encounter the viakanfos from the moment they step into the airport. Whether it's the check-in counters or boarding gates, these mascots are often present, waving and interacting with travelers, infusing a sense of joy and excitement. The mascots also extend their presence to the cabin, where passengers can spot them on the aircraft's overhead compartments and seat covers.
Sea Witch | UNICORN HAIR COLOUR
Introducing Unicorn Hair, hyper-performance hair colour from Lime Crime that leaves your hair feeling silky-smooth and smelling like a meadow!
Colour:Rich Teal- Full Coverage
Weight: 6.76 fl oz / 200 mL
100% Vegan & Cruelty-Free
HOW TO USE: Apply to pre-bleached, clean, unconditioned hair. Massage colour into each strand. For longer-lasting, more intense results, leave the dye in for 1-2 hours. For more pastel results, wash out after 30 minutes. Don’t worry, Unicorn Hair will not damage your hair, as it does not contain any harsh chemicals or bleach! Rinse until water runs clear, shampoo & condition as usual. To extend the life of your colour, use shampoo for colour-treated hair in between colourings.
INGREDIENTS: Water/Eau,Cetyl Alcohol,Glycerin,Stearalkonium Chloride,Glyceryl Stearate,PEG-100 Stearate,Propylene Glycol,Guar Hydroxypropyl Trimonium Chloride,Hydrolyzed Adansonia Digitata Seed Extract,Quaternium-52,Cetearyl Alcohol,Ceteareth-20,Tetrasodium EDTA,Citric Acid,Fragrance (Parfum),Methylchloroisothiazolinone,Methylisothiazolinone. May Contain/Puet Contenir [+/-]: Acid Violet 43 CI 60730,Basic Blue 3 CI 51004,Basic Blue 7 CI 42595,Basic Blue 99 CI 56059,Basic Brown 16 CI 12250,Basic Orange 1 CI 11320,Basic Red 2 CI 50240,Basic Red 14 CI 48016,Basic Red 22 CI 11055,Basic Red 51,Basic Violet 2 CI 42520,Basic Violet 13 CI 42536,Basic Yellow 29,Basic Yellow
Caution: This product is not intended for use anywhere on the face or in the immediate eye area, it must not be used to dye the eyelashes or eyebrows, to do so may cause harm to the eyes. Always protect your clothing and workspace prior to application; wear gloves. Perform a preliminary patch test, as Unicorn Hair contains ingredients which may cause skin irritation on certain individuals. You can use a cotton swab to apply a tiny amount of Unicorn Hair to the skin (usually on the nape of the neck or near the elbow). Wait 24 hours and be alert for any signs of redness or irritation. If any irritation presents discontinue use immediately. Unicorn Hair is ready to use. Do not mix with developers, lighteners, or any permanent hair colourant. Unicorn Hair may temporarily stain skin and will permanently stain fabric. Keep out of reach of children.
LIME CRIME
PRODUCT DETAILSSea Witch - Semi-Permanent Fantasy Hair Colour
Introducing Unicorn Hair, hyper-performance hair colour from Lime Crime that leaves your hair feeling silky-smooth and smelling like a meadow!
Colour:Rich Teal- Full Coverage
Weight: 6.76 fl oz / 200 mL
100% Vegan & Cruelty-Free
HOW TO USE: Apply to pre-bleached, clean, unconditioned hair. Massage colour into each strand. For longer-lasting, more intense results, leave the dye in for 1-2 hours. For more pastel results, wash out after 30 minutes. Don’t worry, Unicorn Hair will not damage your hair, as it does not contain any harsh chemicals or bleach! Rinse until water runs clear, shampoo & condition as usual. To extend the life of your colour, use shampoo for colour-treated hair in between colourings.
INGREDIENTS: Water/Eau,Cetyl Alcohol,Glycerin,Stearalkonium Chloride,Glyceryl Stearate,PEG-100 Stearate,Propylene Glycol,Guar Hydroxypropyl Trimonium Chloride,Hydrolyzed Adansonia Digitata Seed Extract,Quaternium-52,Cetearyl Alcohol,Ceteareth-20,Tetrasodium EDTA,Citric Acid,Fragrance (Parfum),Methylchloroisothiazolinone,Methylisothiazolinone. May Contain/Puet Contenir [+/-]: Acid Violet 43 CI 60730,Basic Blue 3 CI 51004,Basic Blue 7 CI 42595,Basic Blue 99 CI 56059,Basic Brown 16 CI 12250,Basic Orange 1 CI 11320,Basic Red 2 CI 50240,Basic Red 14 CI 48016,Basic Red 22 CI 11055,Basic Red 51,Basic Violet 2 CI 42520,Basic Violet 13 CI 42536,Basic Yellow 29,Basic Yellow
Caution: This product is not intended for use anywhere on the face or in the immediate eye area, it must not be used to dye the eyelashes or eyebrows, to do so may cause harm to the eyes. Always protect your clothing and workspace prior to application; wear gloves. Perform a preliminary patch test, as Unicorn Hair contains ingredients which may cause skin irritation on certain individuals. You can use a cotton swab to apply a tiny amount of Unicorn Hair to the skin (usually on the nape of the neck or near the elbow). Wait 24 hours and be alert for any signs of redness or irritation. If any irritation presents discontinue use immediately. Unicorn Hair is ready to use. Do not mix with developers, lighteners, or any permanent hair colourant. Unicorn Hair may temporarily stain skin and will permanently stain fabric. Keep out of reach of children.
LIME CRIME
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These playful characters create a cheerful atmosphere, especially for younger travelers, making their flight experience more delightful. Volaris viakanfos also play a role in promoting Mexico's cultural heritage. Each character represents a specific Mexican region, and their design elements reflect the traditions, iconic landmarks, and cultural symbols of that area. By showcasing the rich diversity of Mexico, Volaris aims to instill a sense of national pride in its passengers. The mascots are not limited to visual presence alone. Volaris often organizes events and activities featuring the viakanfos, such as photo opportunities, contests, and giveaways. Passengers can take pictures with their favorite mascots and even win souvenirs as a keepsake of their journey. Overall, Volaris viakanfos have become an integral part of the airline's identity. They symbolize the company's commitment to providing a vibrant and enjoyable travel experience. Through their presence, the mascots enhance the passengers' journey, create lasting memories, and portray the beauty of Mexico's cultural heritage..
Reviews for "The role of mascots in building brand loyalty: The Volaris case"
1. Jennifer - 1 star
I had a terrible experience with Volaris viakanfo con mascots. The mascots were unprofessional and rude to the passengers. They seemed more interested in taking selfies and entertaining themselves than actually providing good customer service. Additionally, the flight itself was uncomfortable and cramped. I will definitely not be flying with Volaris viakanfo con mascots again.
2. Mark - 2 stars
I was disappointed with the Volaris viakanfo con mascots experience. The mascots were a complete distraction throughout the flight, constantly making loud noises and disrupting the passengers. They seemed more interested in entertaining themselves than providing a pleasant flying experience for everyone. The lack of professionalism was evident and I would not recommend this airline to anyone seeking a peaceful and enjoyable journey.
3. Sarah - 1 star
Volaris viakanfo con mascots was a complete disaster. The mascots were obnoxious and disrespectful to the passengers. They were extremely loud, constantly interrupting the announcements and making inappropriate jokes. The flight attendants seemed unable to control them, which made the whole experience extremely frustrating. I will never fly with Volaris viakanfo con mascots again and I strongly advise others to avoid them as well.
4. Brian - 2 stars
I had high hopes for Volaris viakanfo con mascots, but unfortunately, it fell short of my expectations. The mascots were entertaining at times, but they also caused a lot of disturbance during the flight. They were loud and disruptive, and it was difficult to relax or even have a conversation. The seats were also uncomfortable and the overall experience left me feeling disappointed. I would not choose to fly with Volaris viakanfo con mascots again.