A Spellbinding Approach: Analyzing the Success of The Witch in the Window Advertisements

By admin

Have you ever been scared by an advertisement? Well, that's exactly what happened to me when I saw the witch in the window advertisement. It was a dark and stormy night, and I was browsing the internet when suddenly, a pop-up window appeared on my screen. At first, I thought it was just a regular advertisement, but as I looked closer, I saw something that sent chills down my spine. There, in the window, was a witch staring straight at me with her piercing eyes. Her face was grotesque and her long, gnarled fingers seemed to stretch out towards me. It was a truly terrifying sight.

Magic hat and wqnd

It was a truly terrifying sight. The advertisement was for a new horror movie, and it certainly did its job of grabbing my attention. Even though I was scared, I couldn't take my eyes off the screen.

“Rabbit Magic” and DIY Magician’s Hat and Wand

This book is a book that is filled with fun. The illustrations are filled with adorable bunnies and fantastic expressions all drawn-up in attractive colors. The story itself is pretty great too. It is about a rabbit who is a magicians assistant and is very good at what he does and is very happy. However, one day he gets ahold of the magicians wand and with it all the “power”. He gets a little carried away with being the boss until eventually he learns that sometimes it is better to work as a team.

DIY Magicians hat and Wand

After reading this book it seemed only fitting that we make a “Beyond the Book” DIY magicians hat and wand. After all, after reading a book about magicians, don’t you ever want to be one? This hat and wand are perfect for imaginative play. You can help your kiddos re-inact the book or they can do their own story. Either way they are bound to have a lot of fun. Plus, this project is super easy and takes very few supplies.

  1. You only need four supplies for this craft: scissors, clear packing tape, a white colored pencil and a black posterboard
  2. First you need to make a circle that will fit your child’s head. You can measure their head with measuring tape or use one of their current hats. I used a hat from my toddler to find the diameter of the circle I needed then traced a small pot lid I had with the same diameter. I used a white colored pencil so I could see my lines easier. This creates the “opening circle” for your hat.
  3. After I did my “opening circle” I found another pot lid in my kitchen that was large enough to give me the length of rim I wanted around my hat and traced it with the “opening circle” in the center.
  4. Next I drew some intersecting diameter lines across my “opening circle” and cut them with scissors to create the triangular-tabbed opening that you see in the photo. This completes the rim of your hat.
  5. Now you need to make the top piece of your hat. To do this simply trace the same circle that you used for your “opening circle”. They need to be the same size. Then draw some of your own triangular tabs along the circumference. You can make them neat and tidy or just free-hand it like I did. All you really need are tabs to attach later.
  6. Cut it out around your tabs and the outside lines and your top is ready.
  7. For the sides of your hat all you need to do is cut a long rectangle that is the same length of the circumference of your “opening circle” and is the width that you want your height to be. Then the middle piece is ready.
  8. Now you are ready to connect all the pieces together. Connect the rim to the side/rectangle by folding up all your rectangular tabs and then taping them to your side/rectangle as you wrap it around the “opening circle”. The photo above is looking down into the hat after the tabs have been taped.
  9. The last step is to place the top on your hat. Fold in your triangle tabs on your top pice and place them inside the rim of side/rectangle that you just adhered. Tape them on the inside of your hat to secure the top. Now your done!
  1. This wand is vastly more simple than the hat. For supplies all you need are: a wooden dowel (mine here is 7/16″ in diameter and 14″ long), black and white nontoxic acrylic paint, painters tape, and a paintbrush.
  2. Tape of the ends of your dowel to cover the end sections that you want to be white in the end.
  3. Then paint the whole middle section of your dowel black. I did a couple of coats of paint.
  4. After the paint is completely dry, remove the tape on the ends and now wrap tape around the edge of the unpainted tips to keep your white paint from crossing over on the black.
  5. Now paint both ends of your dowel white.
  6. Afterwards you may want to coat with a clear nontoxic paint to seal everything and make a nice and smooth exterior.

Now you are done and ready to create some magic of your own. We love this set so much and my little guy looks so cute all dressed up as a magician that it got me thinking, wouldn’t this make the best halloween costume? I know, I know, that is FOREVER away. However, I really think it would…

If you give this Beyond the Book activity a try I’d love to hear how it goes! Share it on Instagram using hashtag #beyondthebook (I’m on Instagram as @book.nerd.mommy) or even just comment here with your thoughts. It would make my day! Or to simply save for later pin the image below.

The witch in the window advertisement

The witch in the window had an eerie presence that was hard to ignore. The advertisement was effective in its use of visual imagery to evoke fear and curiosity in the viewer. It made me want to learn more about the movie and the story behind the witch in the window. The ad successfully tapped into our primal fears of the supernatural and the unknown. It reminded me of the power of advertising to elicit strong emotions and leave a lasting impression. The witch in the window advertisement was certainly one that I won't forget anytime soon..

Reviews for "The Witch in the Window: A Visual Feast or Scary Nightmare?"

1. Emily - 1/5 stars - This advertisement for "The witch in the window" was absolutely terrible. The CGI effects were poorly done, and the acting was cringe-worthy. I couldn't even tell what the movie was about from the advertisement, and it definitely didn't make me want to watch it. I wouldn't waste my time or money on this film based on the advertisement alone.
2. Mark - 2/5 stars - The advertisement for "The witch in the window" was disappointing. It didn't give enough information about the storyline or the characters, and it failed to grab my attention. The visuals were dull and uninspiring, and the voiceover was monotonous. Overall, the advertisement didn't pique my interest in the movie, and I won't be rushing to watch it based on this lackluster preview.
3. Sarah - 2/5 stars - I found the advertisement for "The witch in the window" to be quite underwhelming. It didn't effectively convey the genre or tone of the movie, leaving me confused about what to expect. The teaser lacked any memorable moments or intriguing scenes that would make me want to watch the film. Overall, the advertisement failed to captivate my interest, and I won't be seeking out this movie based on this lackluster preview.
4. John - 1/5 stars - The advertisement for "The witch in the window" was a complete letdown. It didn't provide any clear storyline or character development, making it difficult to understand what the movie was even about. The visuals were unimpressive and failed to create any sense of intrigue or suspense. This advertisement did nothing to convince me that the movie would be worth my time or money. I wouldn't recommend watching this film based solely on this lackluster preview.

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