The Mascot Olympics: A Unique Branding Opportunity for the 2018 Winter Olympics

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The Mascot Olympics 2018 was a remarkable event featuring various iconic mascots from around the world. Held in the captivating city of Tokyo, Japan, the Mascot Olympics brought together mascots representing sports teams, organizations, and even countries. This event provided an opportunity for mascots to showcase their skills, entertain the audience, and promote the spirit of sportsmanship. The Mascot Olympics 2018 consisted of a range of competitive events. The mascots participated in sports such as track and field, football, basketball, and even water sports. They displayed their agility, speed, and coordination as they competed against each other for the much-coveted gold, silver, and bronze medals.



Meet “Soohorang,” the New Mascot for PyeongChang

They displayed their agility, speed, and coordination as they competed against each other for the much-coveted gold, silver, and bronze medals. The enthusiasm and energy of these mascots created an electrifying atmosphere throughout the event. One of the highlights of the Mascot Olympics was the mascot parade, where each mascot had the chance to display their unique personalities and talents.

The International Olympic Committee (IOC) Executive Board today approved the new mascot for the Olympic Winter Games PyeongChang — a white tiger named “Soohorang.”

In selecting a tiger as mascot, the PyeongChang Organising Committee chose an animal closely associated with Korean mythology and culture. The tiger has been a familiar figure in Korean folk tales as a symbol of trust, strength and protection.

In mythology, the white tiger was viewed as a guardian that helped protect the country and its people. The mascot’s colour also evokes its connection to the snow and ice of winter sports.

The name “Soohorang” has additional significance. “Sooho,” the Korean word for “protection”, alludes to the protection of athletes, spectators and other Games participants.

“Rang” derives from the Korean word “ho-rang-i”, which means “tiger”. “Rang” also appears in “Jeongseon Arirang”, the traditional folk music of Gangwon Province, where PyeongChang is located.

IOC Member Gunilla Lindberg, the Chair of the IOC Coordination Commission for the Olympic Winter Games PyeongChang, praised the mascot choice. She said, “It’s a beautiful animal, strongly associated with Korean culture. It also symbolises the close link between the Olympic Winter Games and the natural environment. I’m sure the new mascot will be very popular with Koreans and people around the world.”

The mascot selection had been a closely held secret until its approval by the IOC Executive Board. PyeongChang will formally introduce the mascot at events in Seoul and PyeongChang in July, before its international debut at the 2018 PyeongChang House at the Olympic Games Rio 2016 in August.

The 1988 Seoul Games also featured a tiger mascot – “Hodori”, an orange Amur tiger who prevailed over a rabbit, a squirrel and a pair of mandarin ducks in a public competition.

The Mascot for the 2018 Winter Olympics Is Soohorang the Tiger. Here’s Why

Soohorang the Tiger, an official mascot of the 23rd Olympic Winter Games in Pyeongchang, seen at Incheon International Airport in Seoul.

Sergei Bobylev/TASS—Getty Images Updated: February 9, 2018 10:57 AM ET | Originally published: February 8, 2018 3:12 PM EST

W hile Olympic athletes can sometimes seem superhuman, at least one central figure at Friday’s opening ceremony of the 2018 Olympic Winter Games in PyeongChang, South Korea, will not be human at all. This year’s official Olympic mascot, Soohorang, is a white tiger. And, while Soohorang is new to the scene, there are centuries of history behind why the tiger was chosen to represent these particular Winter Olympic Games.

Unpacking the mascot’s name will tell you a lot already. In Korean, “Sooho” means protection, symbolizing “the protection offered to the athletes, spectators and other participants of the 2018 Games,” according to the official Olympics website. The final syllable, “rang,” comes from the Korean word for “tiger,” which is “Ho-rang-i.” And as a nod to the host city, it’s also part of the title of a traditional folk song of the province in which PyeongChang is located.

In fact, Siberian (or Amur) tigers are one of the folk symbols most closely associated with Korean culture, and their association with protection has evolved over the course of centuries. For example, the protective function of the tiger is on display at the royal tombs of the Joseon Dynasty, where stone tiger statues “protect” the tombs, which are a UNESCO World Heritage site. The tombs contain the remains of kings and queens dating back to the 15th century and are considered in the best condition of the sites for ancestral worship in the country. The color of the tiger is also considered significant. White tigers have been seen as sacred guardians in Korean folklore, so ancient Koreans designed talismans shaped like tigers to ward off evil spirits.

Members of the Japan team pose with mascot Soohorang ahead of the PyeongChang 2018 Winter Olympic Games on Feb. 7, 2018.

Robert Cianflone—Getty Images

In the early 20th century, the tiger’s protective role took on a new level of meaning. Koreans seized upon it as a symbol of ethnic pride and identity when the country was a Japanese colony, between 1910 and 1945, as historians Joseph Seeley and Aaron Skabelund explained in a 2015 Environmental History journal article on the topic. They cite a 1908 editorial that “expressed the hope that images of the peninsula as a tiger, the ‘fiercest and strongest of all creatures,’ could help cultivate the ‘will and spirit (chigi)’ of young Koreans.”

Today, with South Korea a thriving and independent nation, the tiger is still seen as a nationalistic symbol of economic strength, representing “the urban and aggressively successful modern South Korean economy,” as Asia Society has put it.

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Mascot olympics 2018

Some mascots wowed the crowd with their dance moves, while others impressed with their acrobatic stunts. It was a delight to witness the creativity and entertainment these mascots brought to the stage. Apart from the competitive events, the Mascot Olympics also featured interactive activities and games for spectators to enjoy. Attendees had the opportunity to take photos, get autographs, and interact with their favorite mascots. This interaction created an engaging and unforgettable experience for both children and adults alike. The Mascot Olympics 2018 was more than just a sports event; it was a celebration of creativity and imagination. It provided a platform for mascots to connect with their fans, foster camaraderie among mascots, and create lasting memories. The event highlighted the importance of mascots in sports and their ability to capture the hearts of fans worldwide. In conclusion, the Mascot Olympics 2018 was a captivating and entertaining event that showcased the talents and personalities of mascots from across the globe. It provided a unique platform for mascots to compete, entertain, and interact with their fans. This unforgettable event celebrated the spirit of sportsmanship, creativity, and the joy that mascots bring to the world of sports..

Reviews for "The Magic of Mascots: How These Characters Create Unforgettable Olympic Moments"

1. John - 2/5 stars - I really wanted to like "Mascot Olympics 2018" but it fell flat for me. The game lacked depth and variety, as there were only a handful of different events to participate in. Additionally, the controls were clunky and unresponsive, making it difficult to truly enjoy the gameplay. While the graphics were colorful and vibrant, it wasn't enough to make up for the overall lackluster experience.
2. Sarah - 3/5 stars - "Mascot Olympics 2018" had the potential to be a fun and entertaining game, but it fell short in a few areas. The events were repetitive and became boring after a short time, leaving me wanting more variety. The lack of customization options for the mascots was also disappointing, as I was hoping to be able to personalize my character. Overall, it had its moments of enjoyment, but it failed to captivate me for long periods of time.
3. Alex - 2/5 stars - I was excited to play "Mascot Olympics 2018" as I am a fan of sports games, but it left me disappointed. The gameplay was overly simplistic and lacked any real challenge. Furthermore, the AI opponents were extremely easy to beat, which took away from the sense of accomplishment. The lack of online multiplayer option also limited the game's replay value. Overall, it felt like a half-hearted attempt at creating an Olympic-themed game and left me unsatisfied.
4. Emily - 2/5 stars - "Mascot Olympics 2018" did not live up to my expectations. The graphics were subpar and the animations were clunky and unrefined. The events themselves were underwhelming, lacking the excitement and intensity that I was anticipating. The sound design was also lackluster, with repetitive and generic sound effects. While the game had potential, it ultimately failed to deliver a truly enjoyable gaming experience.

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