Magic Words: The Science and Secrets Behind Seven Words That Motivate, Engage, and Influence by Jonah Berger is a thought-provoking book that delves into the power of language and the impact it has on our daily lives. In this book, Berger explores seven specific words that hold a special kind of magic, capable of motivating, engaging, and influencing those who hear them. Berger starts by explaining how words can be incredibly powerful and how choosing the right ones can significantly impact our ability to communicate effectively. He introduces the concept of "psychological reactance" and how certain words can trigger this reactance, making people defensive or resistant. The first magical word Berger explores is "freedom." He discusses how the perception of freedom can influence people's behavior and choices.
🚨 NEW RESEARCH 🚨 Want to be a more impactful communicator? Speak more slowly. Analyzing hundreds of customer service calls (+ experiments) finds that: -Speaking more slowly (within a range of normal speaking speed) boosts customer satisfaction and positive evaluations -Works because it makes communicators seem more empathetic (i.e., signals that they care and understand about their audience's needs) paper here: bit.ly/46aINtB w/ Giovanni Luca Cascio Rizzo
Analyzing hundreds of customer service calls experiments finds that -Speaking more slowly within a range of normal speaking speed boosts customer satisfaction and positive evaluations -Works because it makes communicators seem more empathetic i. in gVEx-b2F for more detail on how to get the content above if you ve already pre-ordered, just check out the link and you can get the content as well.
" He discusses how the perception of freedom can influence people's behavior and choices. By understanding this concept, individuals can harness the power of freedom to motivate others and elicit desired responses. The second word Berger explores is "routine.
Jonah Berger’s Post
Want to get early access to my new book (MAGIC WORDS) before it comes out? Preorder now and I'll send you: 1) An Exclusive Preview of the first 3 chapters of the book 2) A one-page overview of the framework on how to SPEACC more effectively 3) A Guide to Asking Better Questions Pre-order here: bit.ly/_MagicWords (and see https://lnkd.in/gVEx-b2F for more detail on how to get the content above) (if you've already pre-ordered, just check out the link and you can get the content as well).
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TheValueGuy | 2x Unicorn Exec Direct Report | Wharton MBA+TA | GTM Strategist | Startup Storyteller | AMDG | 🇺🇸
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Pre Order complete!! Pumped Professor Jonah Berger!! I have a feeling this will be contagiously viral, if you will ;)
Like Reply 1 Reaction 2 ReactionsINVESTOR Developing businesses worldwide Government affairs
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Scholar, Educator, and Consultant of Marketing
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Got the audio book and ebook, and enjoying every seconds of it!! Thank you for the great book Dr. Jonah Berger.
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Great to hear that, congratulations Professor! Your work has had a positive impact on this reader, and I'm sure it will continue to do so for many others. Looking forward to diving into your new book and "The Catalyst" soon!
Like Reply 1 Reaction 2 ReactionsExecutive Director at The Depository Trust & Clearing Corporation (DTCC)
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Attended your lecture on Magic words today and it was amazing, can’t wait to read the book !!
Like Reply 2 Reactions 3 ReactionsMarket Share Thief 👀, Lead Generation Alchemist 🪄, Conversion Queen + Creative Exec & Brand Builder 🛠 for Companies and Teams Who Like to Win ✅ // Advisor // Ex ZoomInfo
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Does this mean stomping your feet and tantrums are out? I might need this book. CONGRATS. 🎉
Like Reply 2 Reactions 3 ReactionsBrand Strategist / Host of the Brand Story Podcast / President, Gravity Group
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So excited to read this Jonah Berger - I’d love to have you on the Brand Story podcast to talk about it! Our audience would love to hear about your book.
Like Reply 1 Reaction 2 ReactionsEmpowering Youth for Sustainable Solutions 🌱 | Young Researcher @ NYAS 🌍 | Founder of One4Water 💧 | Entrepreneur & Intel AI4Y Mentee 💼 | Olympiad Ranker 🏆 | Debate Enthusiast 🗣️ | Lifelong Student 📚
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Congrats on the upcoming launch Jonah Berger. I'm definite my network colleagues will crave for it.
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Looking forward to checking out this bonus content - thanks for sharing!
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" He explains how routines can shape our behavior and influence our decision-making process. By understanding the importance of routines, individuals can find ways to break habits and motivate change within themselves and those around them. The third magic word discussed is "ownership." Berger explores the psychological implications of taking ownership and how it can significantly impact commitment and motivation. By understanding the power of ownership, individuals can influence others to take responsibility and feel a sense of pride in their actions. The fourth word in Berger's list is "easy." He discusses how making things easy can increase compliance and engagement. By simplifying tasks and removing barriers, individuals can motivate others to take action and achieve desired outcomes. The fifth word Berger explores is "effort." He delves into the concept of perceived effort and how it can influence motivation and engagement. By understanding the role of effort, individuals can motivate themselves and others to push through challenges and achieve success. The sixth magic word discussed is "time." Berger explains how time can shape our perception and influence our decision-making process. By understanding the role of time, individuals can motivate themselves and others to prioritize tasks and take action. The final magic word Berger discusses is "connect." He explores the power of connection and how it can influence motivation and engagement. By understanding the importance of connection, individuals can foster relationships and build trust, leading to increased cooperation and collaboration. Overall, Magic Words provides valuable insights into the science behind language and the impact it has on human behavior. Berger's exploration of these seven magic words offers practical advice on how to effectively communicate and influence others. Whether you're a business professional, a marketer, or simply someone interested in understanding the power of words, this book is a must-read..
Reviews for "Using Magic Words to Drive Sales: Lessons from Jonah Berger"
1. John - 1 star
I found "Magic Words" by Jonah Berger to be extremely disappointing. The book promised to provide insights on the power of language and persuasion, but it fell short on delivering any substantial information. Instead, it was filled with generic advice and anecdotes that offered little value. I was looking for practical techniques or strategies to enhance my communication skills, but this book failed to provide any new or insightful ideas. Overall, I felt like I wasted my time and money on this book, and I would not recommend it to anyone seeking real knowledge on the subject.
2. Sarah - 2 stars
"Magic Words" by Jonah Berger was a letdown for me. While the author's previous works received praise, this book left me wanting more. It felt like a rehash of well-known communication techniques and lacked originality. The examples and case studies provided were basic and didn't add any new perspectives to the topic. Additionally, the writing style was overly simplistic and lacked depth. I was looking for a deeper dive into the psychology behind persuasive language, but this book barely scratched the surface. Overall, I was not impressed and would suggest exploring other resources if you're truly interested in the subject.
3. Mark - 2 stars
I had high hopes for "Magic Words" by Jonah Berger, but unfortunately, it failed to meet my expectations. The book had a promising premise, but it quickly became repetitive and did not offer any memorable or practical advice. The author didn't provide any groundbreaking insights or unique perspectives on the subject, which left me feeling unfulfilled as a reader. The book lacked structure and seemed more like a collection of loosely related ideas rather than a cohesive guide. Overall, I was disappointed with the lack of depth and originality in this book and would not recommend it to others.
4. Emily - 1 star
"Magic Words" by Jonah Berger was a waste of time. The book felt like a regurgitation of common self-help advice and lacked any real substance. I was hoping for a fresh take on the power of language, but instead, I was met with clichés and shallow explanations. The examples provided were uninteresting and didn't effectively illustrate the author's points. This book offered no new or valuable insights, and I would discourage others from wasting their time on it. There are far better resources available for those interested in studying persuasive communication.